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AKILLI PERAKENDECİLİK: KAVRAMSAL ÇERÇEVE, BİLEŞENLER VE ZORLUKLAR

Yıl 2023, Sayı: 65, 95 - 102, 31.08.2023
https://doi.org/10.18070/erciyesiibd.1284086

Öz

Akıllı teknolojilerin hızla yaygınlaşması, geleneksel perakendecilik anlayışını değiştirmiş ve akıllı perakendecilik olarak adlandırılan yepyeni bir iş modeli gündeme gelmiştir. Perakendecilik alanı,
başarılı bir şekilde uygulanacak olan akıllı teknolojilerin kullanımı ile ortaya çıkacak büyük bir inovasyon gücüne sahiptir. Ancak fiziksel ve dijital boyutları bütünleştiren akıllı perakendecilikte akıllı sistemlerin yaygın kullanımıyla ilgili çeşitli zorlukların ortaya çıkması beklenmektedir. Son on yılda hem akademisyenler hem de uygulayıcılar tarafından akıllı perakendecilik konusuna artan bir ilgi olmasına rağmen bu yeni yaklaşımın temel dinamiklerine çok az dikkat edilmiştir. Bu noktada yapılan bu çalışmanın temel amacı akıllı perakendecilik kavramını teorik olarak açıklayarak, kavramın
bileşenleri ve zorluklarını ortaya koymaktır. Konunun kavramsal temellerinin bir bütün olarak ele alınması daha sonra yapılacak olan ampirik araştırmalara temel oluşturacaktır.

Kaynakça

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  • Bassano, C., Piciocchi, P. ve Pietronudo, M.C. (2018). Managing value co-creation in consumer service systems within smart retail settings. J. Retailing Consum. Serv. 45, 190–197.
  • Baxendale, S., Macdonald, E. K. ve Wilson, H. N. (2015). The impact of different touchpoints on brand consideration. Journal of Retailing, 91(2), 235–253.
  • Baz, A.M. (1996). Method and device for active constrained layer damping for vibration and sound control. J. Acoust. Soc. cAm. 101 (5), 2424.
  • Bennet R. ve Savani S. (2011). Retailers' preparedness for the introduction of third wave (ubiquitous) computing applications: a survey of UK companies. International Journal of Retail and Distribution Management, 39(5): 306-325.
  • Bertacchini, F., Bilotta, E. ve Pantano, P. (2017). Shopping with a robotic companion. Computers in Human Behavior, 77, 382–395.
  • Bradlow, E. T., Gangwar, M., Kopalle, P. ve Voleti, S. (2017). The role of big data and predictive analytics in retailing. Journal of Retailing, 93(1), 79–95.
  • Brandao, A., Mamede, H. S. ve Goncalves, R. (2018). Systematic review of the literature, research on blockchain technology as support to the trust model proposed applied to smart places. Advances in Intelligent Systems and Computing, 758, 1163–1174.
  • Cai, S. ve Xu, Y. (2006). Effects of outcome, process and shopping enjoyment on online consumer behavior. Electronic Research and Applications 5(4):272-281.
  • Chang, W-Y. ve Chen, J. (2021). What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness. Journal of Retailing and Consumer Services. 58, 2-11.
  • Chatzidimitris, T., Gavalas, D., Kasapakis, V., Konstantopoulos, C., Kypriadis, D., Pantziou, G. ve Zaroliagis, C. (2020). A location history-aware recommender system for smart retail environments. Personal Ubiquitous Comput. 1–12.
  • Choi, J.H. ve Park, J.W. (2014). Investigating the factors influencing the usage of smart entry service: Incheon International Airport case study. Int. Bus. Res. 7 (1), 74.
  • Choi, J. ve Shin, S. (2016). Propose of smart place IoT systems for strengthen security of the smart grid environment. Information, 19(5), 1509–1516.
  • Dacko, S. G. (2017). Enabling smart retail settings via mobile augmented reality shopping apps. Technological Forecasting and Social Change, 124, 243–256
  • DeFacto. (2018). DeFacto’dan bir ilk daha: Fijital Akıllı Mağaza. Erişim adresi https://kurumsal.defacto.com.tr/docs/DeFacto_dan_bir_ilk_daha_Fijital_Ak%C4%B1ll%C4%B1_Magaza%E2%80%9D.pdf
  • Drollinger T ve Comer LB. (2013). Salesperson's listening ability as an antecedent to relationship selling. Journal of Business & Industrial Marketing, 28(1), 50-59.
  • El-Hawary, M. E. (2014). The smart grid-state-of-the-art and future trends. Electric Power Components and Systems, 42(3–4), 239–250.
  • Foroudi, P., Gupta, S., Sivarajah, U. ve Broderick, A. (2018). Investigating the effects of smart technology on customer dynamics and customer experience. Comput. Hum. Behav. 80, 271–282.
  • Garaus, M., Wolfsteiner, E. ve Wagner, U. (2016). Shoppers' acceptance and perceptions of electronic shelf labels. J. Bus. Res. 69 (9), 3687–3692.
  • Gao, L. ve Bai, X. (2014). A unified perspective on the factors influencing consumer acceptance of internet of things technology. Asia Pac. J. Mark. Logist. 26 (2), 211–231. http://dx.doi.org/10.1108/APJML-06-2013-0061.
  • Gao, J., Ren, L., Yang, Y., Zhang, D. ve Li, L. (2022). The impact of artificial intelligence technology technology stimuli on smart customer experience and the moderating effect of technology readiness. International Journal of Emerging Markets, 17(4), 1123-1142.
  • Gaur, SS., Herjanto, H. ve Bathula, H. (2012). Does buyer–seller similarity affect buyer satisfaction with the seller firm?. The International Review of Retail, Distribution and Consumer Research, 22(3), 315-335.
  • Germann, F., Lilien, G. L., Fiedler, L., ve Kraus, M. (2014). Do retailers benefit from deploying customer analytics?. Journal of Retailing, 90(4), 587–593.
  • Grand View Research. (2018). Smart Retail Market Analysis Report by Application (Smart Label, Visual Marketing, Smart Payment System, Intelligent System), by Solution (Software, Hardware), and Segment Forecasts, 2018-2025. Erişim adresi https://www.grandviewresearch.com/industry-analysis/smart-retail-market
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  • Grewal, D., Roggeveen, A. L., ve Nordfält, J. (2017). The future of retailing. Journal of Retailing, 93(1), 1–6.
  • Haque, M.M., Chin, H.C. ve Debnath, A.K. (2013). Sustainable, safe, smart—three key elements of Singapore's evolving transport policies. Transp. Policy, 27, 20–31.
  • Huang, T.-L. ve Liao, S. (2015). A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness. Electron. Commer. Res., 15 (2), 269–295.
  • Homburg, C., Jozić, D. ve Kuehnl, C. (2015). Customer experience management: toward implementing an evolving marketing concept. J. Acad. Mark. Sci., 1–25 http://dx.doi.org/10.1007/s11747-015-0460-7.
  • Hoffman, D.L. ve Novak, T.P. (2015). Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things, SSRN, http://dx.doi.org/10.2139/ssrn.2648786
  • Hwangbo, H., Kim, Y. S., ve Cha, K. J. (2017). Use of the smart store for persuasive marketing and immersive customer experiences: A case study of Korean apparel enterprise. Mobile Information Systems, 1–17.
  • Kallweit, K., Spreer, P. ve Toporowski, W. (2014). Why do customers use self-service information technologies in retail? The mediating effect of perceived service quality. J. Retailing Consum. Serv. 21 (3), 268–276.
  • Kang, J.Y.M., Mun, J.M. ve Johnson, K.K. (2015). In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps. Comput. Hum. Behav., 46, 210–217. http://dx.doi.org/10.1016/j.chb.2015.01.012.
  • Kannan, P. K., ve Li, H. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
  • Karaömerlioğlu, D. ve Özeltürkay, E. (2018). Teknoloji çocuklarının akıllı perakendecilik uygulamalarına ilişkin deneyim ve beklentilerini belirlemeye yönelik keşifsel bir çalışma. Gençlik Araştırmaları Dergisi, 6(15), 135-158.
  • Kayande, U., De Bruyn, A., Lilien, G. L., Rangaswamy, A., ve Van Bruggen, G. H. (2009). How incorporating feedback mechanisms in a DSS affects DSS evaluations. Information Systems Research, 20(4), 527–546.
  • Kim, H.-Y., Lee, J.Y., Mun, J.M. ve Johnson, K.K. (2017). Consumer adoption of smart instore technology: assessing the predictive value of attitude versus beliefs in the technology acceptance model. Int. J. Fash. Des. Technol. Educ., 10 (1), 26–36.
  • Kindstrom, D., Kowalkowski, C., ve Sandberg, E. (2013). Enabling service innovation: A dynamic capabilities approach. Journal of Business Research, 66(8), 1063–1073.
  • Koçak, Z.K.., ve Uyar, K. (2022). Perakendecilikte akıllı uygulamalar: Sistematik literatür taraması, BMIJ, 10 (4), 1565-1582, doi: https://doi.org/10.15295/bmij.v10i4.2114.
  • Kumar, V., Anand, A., ve Song, H. (2017). Future of retailer profitability: An organizing framework. Journal of Retailing, 93(1), 96–119.
  • Lee, J., Park, G.-L., ve Han, J. (2013). Integrative in-home display development for smart places. Lecture Notes in Electrical Engineering, 214, 363–370.
  • Lee, J.H., Phaal, R. ve Lee, S.H. (2013). An integrated service-device-technology roadmap for smart city development. Technol. Forecast. Soc. Chang., 80 (2), 286–306.
  • Leitner, P. ve Grechenig, T. (2009). Smart shopping spaces: Connecting merchants and consumers by innovative online marketplaces. Proceedings of the IADIS International Conference e-Commerce, 77-88.
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SMART RETAILING: CONCEPTUAL FRAMEWORK, COMPONENTS AND CHALLENGES

Yıl 2023, Sayı: 65, 95 - 102, 31.08.2023
https://doi.org/10.18070/erciyesiibd.1284086

Öz

The rapid development of smart technologies has altered the traditional retailing approach, bringing to the fore a new business model known as smart retailing. The retail industry has tremendous
innovation potential, which will be realized through the successful application of smart technologies. However, with the growing use of smart technology in smart retail, which integrates the physical and digital aspects, a number of issues are foreseen. Despite academic and practitioner interest in smart retailing expanding over the previous decade, little attention has been dedicated to the underlying dynamics of this new approach. At this point, the primary goal of this research is to conceptually describe the concept of smart retailing and to identify its components and challenges. Addressing the subject’s conceptual foundations as a whole will serve as the groundwork for future empirical investigation.

Kaynakça

  • Ailawadi, K. L. ve Farris, P. W. (2017). Managing multi-and omnichannel distribution: Metrics and research directions. Journal of Retailing, 93(1), 120–135. Anttiroiko, A-V., Valkama. P. ve Bailey SJ. I. (2013). Smart cities in the new service economy: building platforms for smart services. Artificial Intelligence & Society, 1-12.
  • Bassano, C., Piciocchi, P. ve Pietronudo, M.C. (2018). Managing value co-creation in consumer service systems within smart retail settings. J. Retailing Consum. Serv. 45, 190–197.
  • Baxendale, S., Macdonald, E. K. ve Wilson, H. N. (2015). The impact of different touchpoints on brand consideration. Journal of Retailing, 91(2), 235–253.
  • Baz, A.M. (1996). Method and device for active constrained layer damping for vibration and sound control. J. Acoust. Soc. cAm. 101 (5), 2424.
  • Bennet R. ve Savani S. (2011). Retailers' preparedness for the introduction of third wave (ubiquitous) computing applications: a survey of UK companies. International Journal of Retail and Distribution Management, 39(5): 306-325.
  • Bertacchini, F., Bilotta, E. ve Pantano, P. (2017). Shopping with a robotic companion. Computers in Human Behavior, 77, 382–395.
  • Bradlow, E. T., Gangwar, M., Kopalle, P. ve Voleti, S. (2017). The role of big data and predictive analytics in retailing. Journal of Retailing, 93(1), 79–95.
  • Brandao, A., Mamede, H. S. ve Goncalves, R. (2018). Systematic review of the literature, research on blockchain technology as support to the trust model proposed applied to smart places. Advances in Intelligent Systems and Computing, 758, 1163–1174.
  • Cai, S. ve Xu, Y. (2006). Effects of outcome, process and shopping enjoyment on online consumer behavior. Electronic Research and Applications 5(4):272-281.
  • Chang, W-Y. ve Chen, J. (2021). What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness. Journal of Retailing and Consumer Services. 58, 2-11.
  • Chatzidimitris, T., Gavalas, D., Kasapakis, V., Konstantopoulos, C., Kypriadis, D., Pantziou, G. ve Zaroliagis, C. (2020). A location history-aware recommender system for smart retail environments. Personal Ubiquitous Comput. 1–12.
  • Choi, J.H. ve Park, J.W. (2014). Investigating the factors influencing the usage of smart entry service: Incheon International Airport case study. Int. Bus. Res. 7 (1), 74.
  • Choi, J. ve Shin, S. (2016). Propose of smart place IoT systems for strengthen security of the smart grid environment. Information, 19(5), 1509–1516.
  • Dacko, S. G. (2017). Enabling smart retail settings via mobile augmented reality shopping apps. Technological Forecasting and Social Change, 124, 243–256
  • DeFacto. (2018). DeFacto’dan bir ilk daha: Fijital Akıllı Mağaza. Erişim adresi https://kurumsal.defacto.com.tr/docs/DeFacto_dan_bir_ilk_daha_Fijital_Ak%C4%B1ll%C4%B1_Magaza%E2%80%9D.pdf
  • Drollinger T ve Comer LB. (2013). Salesperson's listening ability as an antecedent to relationship selling. Journal of Business & Industrial Marketing, 28(1), 50-59.
  • El-Hawary, M. E. (2014). The smart grid-state-of-the-art and future trends. Electric Power Components and Systems, 42(3–4), 239–250.
  • Foroudi, P., Gupta, S., Sivarajah, U. ve Broderick, A. (2018). Investigating the effects of smart technology on customer dynamics and customer experience. Comput. Hum. Behav. 80, 271–282.
  • Garaus, M., Wolfsteiner, E. ve Wagner, U. (2016). Shoppers' acceptance and perceptions of electronic shelf labels. J. Bus. Res. 69 (9), 3687–3692.
  • Gao, L. ve Bai, X. (2014). A unified perspective on the factors influencing consumer acceptance of internet of things technology. Asia Pac. J. Mark. Logist. 26 (2), 211–231. http://dx.doi.org/10.1108/APJML-06-2013-0061.
  • Gao, J., Ren, L., Yang, Y., Zhang, D. ve Li, L. (2022). The impact of artificial intelligence technology technology stimuli on smart customer experience and the moderating effect of technology readiness. International Journal of Emerging Markets, 17(4), 1123-1142.
  • Gaur, SS., Herjanto, H. ve Bathula, H. (2012). Does buyer–seller similarity affect buyer satisfaction with the seller firm?. The International Review of Retail, Distribution and Consumer Research, 22(3), 315-335.
  • Germann, F., Lilien, G. L., Fiedler, L., ve Kraus, M. (2014). Do retailers benefit from deploying customer analytics?. Journal of Retailing, 90(4), 587–593.
  • Grand View Research. (2018). Smart Retail Market Analysis Report by Application (Smart Label, Visual Marketing, Smart Payment System, Intelligent System), by Solution (Software, Hardware), and Segment Forecasts, 2018-2025. Erişim adresi https://www.grandviewresearch.com/industry-analysis/smart-retail-market
  • Gregory, J. (2015). The Internet of Things: Revolutionizing the Retail Industry. Erişim adresi https://www.accenture.com/_acnmedia/Accenture/ConversionAssets/DotCom/Documents/Global/PDF/Dualpub_14/Accenture-The-Internet OfThings.pdf#zoom=50
  • Grewal, D., Roggeveen, A. L., ve Nordfält, J. (2017). The future of retailing. Journal of Retailing, 93(1), 1–6.
  • Haque, M.M., Chin, H.C. ve Debnath, A.K. (2013). Sustainable, safe, smart—three key elements of Singapore's evolving transport policies. Transp. Policy, 27, 20–31.
  • Huang, T.-L. ve Liao, S. (2015). A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness. Electron. Commer. Res., 15 (2), 269–295.
  • Homburg, C., Jozić, D. ve Kuehnl, C. (2015). Customer experience management: toward implementing an evolving marketing concept. J. Acad. Mark. Sci., 1–25 http://dx.doi.org/10.1007/s11747-015-0460-7.
  • Hoffman, D.L. ve Novak, T.P. (2015). Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things, SSRN, http://dx.doi.org/10.2139/ssrn.2648786
  • Hwangbo, H., Kim, Y. S., ve Cha, K. J. (2017). Use of the smart store for persuasive marketing and immersive customer experiences: A case study of Korean apparel enterprise. Mobile Information Systems, 1–17.
  • Kallweit, K., Spreer, P. ve Toporowski, W. (2014). Why do customers use self-service information technologies in retail? The mediating effect of perceived service quality. J. Retailing Consum. Serv. 21 (3), 268–276.
  • Kang, J.Y.M., Mun, J.M. ve Johnson, K.K. (2015). In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps. Comput. Hum. Behav., 46, 210–217. http://dx.doi.org/10.1016/j.chb.2015.01.012.
  • Kannan, P. K., ve Li, H. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
  • Karaömerlioğlu, D. ve Özeltürkay, E. (2018). Teknoloji çocuklarının akıllı perakendecilik uygulamalarına ilişkin deneyim ve beklentilerini belirlemeye yönelik keşifsel bir çalışma. Gençlik Araştırmaları Dergisi, 6(15), 135-158.
  • Kayande, U., De Bruyn, A., Lilien, G. L., Rangaswamy, A., ve Van Bruggen, G. H. (2009). How incorporating feedback mechanisms in a DSS affects DSS evaluations. Information Systems Research, 20(4), 527–546.
  • Kim, H.-Y., Lee, J.Y., Mun, J.M. ve Johnson, K.K. (2017). Consumer adoption of smart instore technology: assessing the predictive value of attitude versus beliefs in the technology acceptance model. Int. J. Fash. Des. Technol. Educ., 10 (1), 26–36.
  • Kindstrom, D., Kowalkowski, C., ve Sandberg, E. (2013). Enabling service innovation: A dynamic capabilities approach. Journal of Business Research, 66(8), 1063–1073.
  • Koçak, Z.K.., ve Uyar, K. (2022). Perakendecilikte akıllı uygulamalar: Sistematik literatür taraması, BMIJ, 10 (4), 1565-1582, doi: https://doi.org/10.15295/bmij.v10i4.2114.
  • Kumar, V., Anand, A., ve Song, H. (2017). Future of retailer profitability: An organizing framework. Journal of Retailing, 93(1), 96–119.
  • Lee, J., Park, G.-L., ve Han, J. (2013). Integrative in-home display development for smart places. Lecture Notes in Electrical Engineering, 214, 363–370.
  • Lee, J.H., Phaal, R. ve Lee, S.H. (2013). An integrated service-device-technology roadmap for smart city development. Technol. Forecast. Soc. Chang., 80 (2), 286–306.
  • Leitner, P. ve Grechenig, T. (2009). Smart shopping spaces: Connecting merchants and consumers by innovative online marketplaces. Proceedings of the IADIS International Conference e-Commerce, 77-88.
  • Li, R., Song, T., Capurso, N., Yu, J., Couture, J. ve Cheng, X. (2017). IoT applications on secure smart shopping system. IEEE Internet Things J., 4 (6), 1945–1954.
  • Lu, J., Mao, Z., Wang, M. ve Hu, L. (2015). Goodbyemaps, hello apps? Exploring the influential determinants of travel app adoption. Curr. Issue Tour., 18 (11), 1059–1079. http://dx.doi.org/10.1080/13683500.2015.1043248.
  • Mukherjee, A., Smith, R.J. ve Turri, A.M. (2018). The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms. J. Bus. Res., 92, 290–299.
  • Neuhofer, B., Buhalis, D. ve Ladkin, A. (2015). Smart technologies for personalized experiences: a case study in the hospitality domain. Electron. Mark., 25 (3), 243–254. http://dx.doi.org/10.1007/s12525-015-0182-1.
  • Ostrom, A.L., Parasuraman, A., Bowen, D.E., Patrício, L., Voss, C.A. ve Lemon, K. (2015). Service research priorities in a rapidly changing context. J. Serv. Res., 18 (2), 127–159. http://dx.doi.org/10.1177/1094670515576315
  • Pantano, E. (2016). Engaging consumer through the storefront: evidences from integrating interactive Technologies. J. Retailing Consum. Serv., 28, 149–154.
  • Pantano, E., ve Gandini, A. (2017). Exploring the forms of sociality mediated by innovative technologies in retail settings. Computers in Human Behavior, 77, 367–373.
  • Pantano, E., ve Gandini, A. (2018). From shopping as store experience to network experience: An emerging framework in retail industry. International Journal of Retail and Distribution Management, 46(7), 690–704.
  • Pantano, E. ve Dennis, C. (2019). Smart Retailing, Technologies and Strategies, Palgrave Macmillan, E-book.
  • Pantano, E., Priporas, C. V., ve Dennis, C. (2018a). A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail and Distribution Management, 46(3), 264–282.
  • Pantano, E., Passavanti, R., Verteramo, S., ve Priporas, C.-V. (2018b). To what extent luxury retailing can be smart. Journal of Retailing and Consumer Services, 43, 94–100.
  • Pantano, E. ve Servidio, R. (2012). Modeling innovative points of sales through virtual and immersive Technologies. J. Retail. Consum. Serv., 19 (3), 279–286.
  • Pantano, E. ve Timmermans, H. (2014). What is smart for retailing?. Procedia Environ. Sci., 22, 101–107.
  • Pantano, E. ve Viassone, M. (2014). Demand pull and technology push perspective in technology-based innovations for the points of sale: the retailers evaluation. J. Retail. Consum. Serv., 21 (1), 43–47. http://dx.doi.org/10.1016/j.jretconser.2013.06.007.
  • Pillai, R., Sivathanu, B. ve Dwivedi, Y.K. (2020). Shopping intention at AI-powered automated retail stores (AIPARS). J. Retailing Consum. Serv., 57, 102207.
  • Poncin, I. ve Mimoun, M.S.B. (2014). The impact of "e-atmospherics" on physical stores. J. Retailing Consum. Serv., 21 (5), 851–859.
  • Poncin, I., Garnier, M., Mimoun, M. S. B., ve Leclercq, T. (2017). Smart Technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore. Technological Forecasting and Social Change, 124, 320–331.
  • Porter, M.E. ve Heppelmann, J.E. (2014). How smart, connected products are transforming competition. Harv. Bus. Rev., 92 (11), 11–64.
  • Priporas, C.-V., Stylos, N. ve Fotiadis, A.K. (2017). Generation Z consumers' expectations of interactions in smart retailing: a future agenda. Comput. Hum. Behav., 77, 374–381.
  • Rese, A., Schreiber, S. ve Baier, D. (2014). Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?. J. Retail. Consum. Serv., 21 (5), 869–876. http://dx.doi.org/10.1016/j.jretconser.2014.02.011
  • Roy, S.K., Balajai, M.S., Sadeque, S., Nguyen, B. ve Melewar, T.C. (2017). Constituents and consequences of smart customer experience in retailing. Technol. Forecast. Social Change, 124, 257–270.
  • Roy, S.K., Balaji, M., Quazi, A. ve Quaddus, M. (2018). Predictors of customer acceptance of and resistance to smart technologies in the retail sector. J. Retailing Consum. Serv., 42, 147–160.
  • Roy, S.K., Balaji, M. ve Nguyen, B. (2020). Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability. J. Market. Manag., 36 (3-4), 299–333.
  • Sachan, S., ve Adnan, N. (2018). Stochastic charging of electric vehicles in smart power distribution grids. Sustainable Cities and Society, 40, 91–100.
  • Scardamalia, M. ve Bereiter, C. (2014). Smart technology for self-organizing processes. Smart Learn. Environ., 1 (1), 1–13. http://dx.doi.org/10.1186/s40561-014-0001-8.
  • Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland, S., ve Morrissey, S. (2016). Mobile shopper marketing: Key issues, current insights, and future research avenues. Journal of Interactive Marketing, 34, 37–48.
  • Teece, D. J., Pisano, G., ve Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.
  • Vrontis, D., Thrassou, A. ve Amirkhanpour, M. (2017). B2C smart retailing: a consumerfocused value-based analysis of interactions and synergies. Technol. Forecast. Soc. Change, 124, 271–282.
  • Wang, Y. ve Wu, G. (2010). Empirical research for the effects of dynamic capabilities on business performance in e-business enterprises. Proceedings of the International conference on E-Business and E-Government, IEEE, 279-282.
  • Wedel, M., ve Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of Marketing, 80(6), 97–121.
  • Wood, S. ve Reynolds, J. (2013). Knowledge management, organisational learning and memory in UK retail network planning. The Service Industries Journal, 33(2), 150-170.
  • Wünderlich, N.V., Wangenheim, F.V. ve Bitner, M.J. (2013). High tech and high touch: a framework for understanding user attitudes and behaviours related to smart interactive services. J. Serv. Res., 16 (1), 3–20.
  • Xie, J. ve Shugan, SM. (2001). Electronic tickets, smart cards, and online prepayments: when and how to advance sell. Marketing Science, 20(3), 219-243.
  • Yang, J. (2013). Harnessing value in knowledge management for performance in buyer–supplier collaboration. International Journal of Production Research, 51(7), 1984-1991.
  • Zhu, K. ve Kraemer, K. L. (2005). Post-adoption variations in usage and value of e-business by organizations: Cross-country evidence from the retail industry. Information Systems Research, 16(1), 61–84.
Toplam 78 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Zahide Kübra Koçak 0000-0003-1274-7841

Ayşe Cingöz 0000-0002-0654-5349

Erken Görünüm Tarihi 18 Ağustos 2023
Yayımlanma Tarihi 31 Ağustos 2023
Kabul Tarihi 20 Temmuz 2023
Yayımlandığı Sayı Yıl 2023 Sayı: 65

Kaynak Göster

APA Koçak, Z. K., & Cingöz, A. (2023). AKILLI PERAKENDECİLİK: KAVRAMSAL ÇERÇEVE, BİLEŞENLER VE ZORLUKLAR. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(65), 95-102. https://doi.org/10.18070/erciyesiibd.1284086

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