The Analysis of Public Service Announcements Prepared Against Child Sexual Abuse Based on Communication Functions

Yıl 2025, , 187 - 208, 30.01.2025

Mehmet Ali Gazi

https://doi.org/10.17680/erciyesiletisim.1532727

Öz

This study analyzes the capacity of public service announcements (PSAs) to raise awareness about preventing child sexual abuse and their role in child protection efforts. Child sexual abuse is a grave human rights violation that continues globally despite severe legal penalties, leaving long-term physical and psychological impacts on victims. The often-hidden nature of abuse cases makes it challenging to understand the full extent of the problem; thus, PSAs are used as a powerful tool to increase public awareness and reinforce individual commitment to child protection.
Within the framework of Roman Jakobson's Communication Functions, this study uses semiotic analysis to evaluate the communication strategies employed in PSAs. Findings indicate that PSAs encourage greater vigilance and awareness, emphasizing the harmful effects of child sexual abuse. The study underscores the role of PSAs in promoting social awareness and recommends developing strategies with more encouraging messages that appeal to diverse demographic groups. Additionally, PSAs have the potential to foster long-term sensitization and proactive behaviors. Collaboration in disseminating PSAs—across media, educational institutions, and non-governmental organizations—could contribute significantly to structural changes that enhance child safety, moving beyond mere individual awareness.

Anahtar Kelimeler

Child Sexual Abuse, Public Service Announcement, Abuse, Child, Sexual Abuse.

Çocuk Cinsel İstismarına Karşı Hazırlanan Kamu Spotlarının İletişim İşlevleri Üzerinden Analizi

Öz

Bu çalışma, çocuk cinsel istismarını önlemeye yönelik kamu spotlarının toplumda farkındalık yaratma kapasitelerini ve çocuk koruma sürecindeki rollerini analiz etmeyi amaçlamaktadır. Çocuk cinsel istismarı, dünya genelinde ağır cezai yaptırımlara rağmen devam eden ve mağdurlar üzerinde kalıcı fiziksel ve psikolojik etkiler bırakan ciddi bir insan hakları ihlalidir. İstismar vakalarının çoğunlukla gizli kalması, bu suçun gerçek boyutlarının anlaşılmasını zorlaştırmakta ve bu bağlamda, kamu spotları toplumda farkındalık yaratmak ve bireylerin çocuk koruma konusundaki tutumlarını güçlendirmek amacıyla etkili bir araç olarak kullanılmaktadır. Bu çalışmada, Roman Jakobson'un İletişim İşlevleri çerçevesinde kamu spotlarının iletişim stratejileri göstergebilimsel analiz yöntemiyle değerlendirilmiştir.
Elde edilen bulgular, kamu spotlarının çocuk cinsel istismarının olumsuz etkilerini vurgularken bireyleri daha dikkatli ve bilinçli olmaya teşvik ettiğini ortaya koymaktadır. Çalışma, kamu spotlarının çocuk istismarına karşı toplumsal bilinç oluşturmadaki rolüne dikkat çekmekte; daha cesaret verici mesajlar içeren ve farklı demografik gruplara hitap eden stratejilerin geliştirilmesi gerektiğini önermektedir. Ayrıca, bu spotların uzun vadeli bir duyarlılık ve proaktif tutum geliştirme potansiyeli sunduğu sonucuna varılmıştır. Kamu spotlarının medya, eğitim kurumları ve sivil toplum kuruluşlarıyla iş birliği içinde yaygınlaştırılması, bireysel farkındalığın ötesine geçerek çocuk güvenliğine yönelik yapısal bir dönüşüm sağlamada önemli bir katkı sunabilecektir.

Anahtar Kelimeler

Çocuk Cinsel İstismarı, Kamu Spotu, İstismar, Çocuk, Cinsel İstismar.

Kaynakça

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