KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ

Orkun Yıldız

doi:10.33439/ergonomi.1143339

EN TR

INVESTIGATION OF DESIGN ERRORS OF THE HEPSIBURADA PLATFORM ACCORDING TO USER EXPERIENCE AND INTERACTION FACTORS

Öz

In this study, the research was conducted for the discovery of design errors of an e-commerce platform company, which is considered as a case study. In this context, the website and mobile application platforms of Hepsiburada company, which is the e-commerce platform site with the highest commercial business volume in Turkey, is considered as a case study. This research is based on factorial dimensions that specify ergonomic design requirements for user experience and user interaction. In this direction, the participants were determined according to the purposeful sampling in accordance with our purpose, and a shopping scenario and a user guide were prepared. According to the shopping scenario, within the framework of the user guide, the participants made their purchases in real time in a laboratory environment. Research method, cognitive walkthrough analysis was preferred. In this context, data were obtained from each participant through different tools such as thinking aloud, observation and note-taking. As a result of the analysis of the data obtained, five design errors on the website and 10 in the mobile application were identified in different categories in terms of user experience and user interaction. It has been found that there are errors on the website in terms of word and visual representation, aesthetic, psychological, behavioral, and perceptual. On the other hand, on the mobile site, it has been determined that there are errors in perceptual, visual representation, physicality, aesthetics, physical objects, functionality, and word character designs. Each of these findings can be said to be errors that may have an impact on customer satisfaction and brand loyalty.

Anahtar Kelimeler

Interface design errors, User experience, user interaction, E-commerce platform

KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ

Öz

Bu çalışmada, örnek olay olarak ele alınan bir e-ticaret platform firmasının tasarım hataları keşfine yönelik bir araştırma gerçekleştirilmiştir. Bu kapsamda, Türkiye’nin en yüksek ticari iş hacmine sahip olan e-ticaret platform sitesi olan Hepsiburada firmasının web sitesi ve mobil uygulama platformları örnek olay olarak ele alınmıştır. Bu araştırma, kullanıcı deneyimi ile kullanıcı etkileşimi için ergonomik bir tasarım gereksinimlerini belirten faktörel boyutlara dayalı bir şekilde gerçekleştirilmiştir. Bu doğrultuda, amacımıza uygun bir şekilde amaçsal örnekleme göre katılımcılar belirlenmiş, bir alışveriş senaryosu ile kullanım rehberi hazırlanmıştır. Alışveriş senaryosuna göre kullanım rehberi çerçevesinde katılımcılar alışverişlerini gerçek zamanlı olarak laboratuvar ortamında gerçekleştirilmiştir. Araştırma metodu, bilişsel izlenecek yol analizi tercih edilmiştir. Bu kapsamda, her bir katılımcıdan sesli düşünme, gözlem ve not alma olmak üzere farklı araçlar aracılığıyla veriler elde edilmiştir. Elde edilen verilerin analizi sonucunda kullanıcı deneyimi ve kullanıcı etkileşimi bakımından farklı kategorilerde web sitesinde beş adet ve mobil uygulamada ise on adet tasarım hatası tespit edilmiştir. Web sitesinde kelime ve görsel temsil, estetik, psikolojik, davranış ve algısallık yönünden hataların olduğu bulgusuna ulaşılmıştır. Diğer yandan, mobil sitede ise, algısallık, görsel temsil, fiziksellik, estetik, fiziksel nesneler, fonksiyonellik, kelime karakter tasarımlarına yönelik hataların olduğu da tespit edilmiştir. Bu bulguların her birisi müşteri kullanım memnuniyeti ve marka sadakati üzerinde etkileri olabilecek hatalar olduğu söylenebilir.

Anahtar Kelimeler

Ara yüz tasarım hataları, Kullanıcı deneyimi, Kullanıcı etkileşimi, E-ticaret platformu

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Ergonomi Tasarımı

Bölüm

Araştırma Makalesi

Yazarlar

Orkun Yıldız ^*
0000-0002-6773-5859
Türkiye

Yayımlanma Tarihi

15 Nisan 2023

Gönderilme Tarihi

12 Temmuz 2022

Kabul Tarihi

22 Aralık 2022

Yayımlandığı Sayı

Yıl 2023 Cilt: 6 Sayı: 1

DOI

https://doi.org/10.33439/ergonomi.1143339

IZ

https://izlik.org/JA82GH87HH

APA

Yıldız, O. (2023). KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ. Ergonomi, 6(1), 79-95. https://doi.org/10.33439/ergonomi.1143339

AMA

1.Yıldız O. KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ. ERGONOMİ. 2023;6(1):79-95. doi:10.33439/ergonomi.1143339

Chicago

Yıldız, Orkun. 2023. “KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ”. Ergonomi 6 (1): 79-95. https://doi.org/10.33439/ergonomi.1143339.

EndNote

Yıldız O (01 Nisan 2023) KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ. Ergonomi 6 1 79–95.

IEEE

[1]O. Yıldız, “KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ”, ERGONOMİ, c. 6, sy 1, ss. 79–95, Nis. 2023, doi: 10.33439/ergonomi.1143339.

ISNAD

Yıldız, Orkun. “KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ”. Ergonomi 6/1 (01 Nisan 2023): 79-95. https://doi.org/10.33439/ergonomi.1143339.

JAMA

1.Yıldız O. KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ. ERGONOMİ. 2023;6:79–95.

MLA

Yıldız, Orkun. “KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ”. Ergonomi, c. 6, sy 1, Nisan 2023, ss. 79-95, doi:10.33439/ergonomi.1143339.

Vancouver

1.Orkun Yıldız. KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ. ERGONOMİ. 01 Nisan 2023;6(1):79-95. doi:10.33439/ergonomi.1143339

Dergi yılda 3 sayı (Nisan, Ağustos ve Aralık) olarak yayımlanmaktadır. Bu sayılara ek olarak Editörler Kurulu’nun kararıyla, Ulusal Ergonomi Kongresi’nde sunulan bildiriler “Özel Sayı” olarak yayımlanabilmektedir.

INVESTIGATION OF DESIGN ERRORS OF THE HEPSIBURADA PLATFORM ACCORDING TO USER EXPERIENCE AND INTERACTION FACTORS

Öz

Anahtar Kelimeler

KULLANICI DENEYİMi VE ETKİLEŞİM FAKTÖRLERİNE GÖRE HEPSİBURADA PLATFORMUNUN TASARIM HATALARININ İNCELENMESİ

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

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