SOSYAL MEDYA BAĞIMLILIĞININ YORDAYICILARI OLARAK TEMEL PSİKOLOJİK İHTİYAÇLAR VE UTANGAÇLIK

Öz

Bu araştırmada üniversite öğrencilerinin sosyal medya bağımlılık düzeylerinin cinsiyet, anne baba eğitim düzeyi, günlük sosyal medya kullanım süresine göre farklılaşıp farklılaşmadığı ve temel psikolojik ihtiyaç doyumu ile utangaçlığın sosyal medya bağımlılık düzeylerini yordayıp yordamadığının incelenmesi hedeflenmiştir. Araştırma Kişisel Bilgi Formu, Sosyal Medya Bağımlılığı Ölçeği-Yetişkin Formu (SMBÖ-YF), İhtiyaç Doyumu Ölçeği (İDÖ) ve Utangaçlık Ölçeği kullanılarak gerçekleştirilmiştir. Araştırma verileri, Ankara ve İzmir’deki üniversitelerde 2020-2021 Eğitim-Öğretim Dönemi içerisinde uygun örnekleme yöntemi kullanılarak 532 öğrenciden toplanmıştır. Sosyal Medya Bağımlılığı Ölçeği- Yetişkin Formu’ndan alınan ortalama puanlarda anne baba eğitim düzeyine göre anlamlı bir farklılık olmadığı cinsiyet ve günlük sosyal medya kullanım süresi açısından ise anlamlı bir farklılık olduğu tespit edilmiştir. Kadın üniversite öğrencileri ve günlük sosyal medya kullanım süresi daha yüksek olan öğrencilerin sosyal medya bağımlılık puanları da daha yüksektir. İhtiyaç Doyumu Ölçeği özerklik alt boyutundan alınan ortalama puanların SMBÖ-YF’dan alınan ortalama puanları pozitif yönde yordadığı görülmüştür. Utangaçlık Ölçeği’nden alınan ortalama puanların ise SMBÖ-YF’dan alınan ortalama puanları negatif yönde yordadığı bulunmuştur.

Anahtar Kelimeler

• Üniversite Öğrencileri
• Sosyal Medya Bağımlılığı
• Temel Psikolojik İhtiyaçlar
• Utangaçlık

BASIC PSYCHOLOGICAL NEEDS AND SHYNESS AS PREDICTORS OF SOCIAL MEDIA ADDICTION

Öz

This research aims to examine whether the social media addiction levels of university students differ according to gender, parental education level, daily social media usage time, and whether basic psychological need satisfaction and shyness predict social media addiction levels. The study has been realized through the use of the Demographic Information Form, Social Media Addiction Scale- Adult Form, Need Satisfaction Scale, and Shyness Scale. The data has been collected from 532 students in Universities at Ankara and İzmir in the 2020-2021 Education year by using the convenient sampling method. According to the average scores drawn from Social Media Addiction Scale-Adult Form it was determined that there was not a meaningful difference regarding gender and parental education level but there was a meaningful difference by the means of daily social media usage time. The students who have more daily social media usage time also have higher social media addiction scores. It was observed that students’ Need Satisfaction Scale Autonomy Factor positively predicts the average scores taken from Social Media Addiction Scale-Adult Form. It was also found that the average scores taken from Shyness Scale negatively predict the scores taken from Social Media Addiction Scale-Adult Form.

Anahtar Kelimeler

• University Students
• Social Media Addiction
• Basic Psychological Needs
• Shyness

Kaynakça

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