Stratejik Planlamanın İşletme Performansı Üzerindeki Etkisinde ISO 9001’in Düzenleyici Rolü: Sağlık Sektöründe Bir Araştırma

Öz

Stratejik planlamanın işletme performansı üzerindeki etkisinde ISO 9001 kalite yönetim sisteminin düzenleyici rolünün incelendiği bu çalışmada özellikle sağlık sektöründe faaliyet gösteren kuruluşlarda kalite yönetim sistemlerinin stratejik yönetim süreçlerine olan katkısına odaklanılmıştır. Araştırmada stratejik planlama düzeyi ve işletme performansı Kuşluvan ve Eren (2008) ile Canbaz ve Yıldız (2014) tarafından geliştirilen ölçeklerle ölçülmüştür. Veriler, Hayes (2008) tarafından geliştirilen PROCESS makro modeli kullanılarak analiz edilmiş, moderatör değişken olarak ISO 9001 belgesine sahip olma durumu dikkate alınmıştır. Bulgular, stratejik planlamanın işletme performansını anlamlı düzeyde etkilediğini ve bu etkinin ISO 9001 kalite yönetim sistemi tarafından güçlendirildiğini göstermektedir. Elde edilen sonuçlar, ISO 9001 uygulamalarının sadece operasyonel kaliteyi değil, stratejik yönetişim süreçlerini de olumlu etkileyerek işletme başarısına katkı sağladığını ortaya koymaktadır. Bu bağlamda, sağlık sektöründe stratejik başarı için kalite sistemlerinin entegrasyonu kritik bir unsur olarak öne çıkmaktadır.

Anahtar Kelimeler

• Anahtar Kelimeler: Stratejik planlama
• İşletme performansı
• ISO 9001

The Regulatory Role of ISO 9001 In The Effect of Strategic Planning on Business Performance: A Research in Health Care Sector

Öz

Abstract This study, which examines the regulatory role of ISO 9001 quality management system in the effect of strategic planning on business performance, focuses on the contribution of quality management systems to strategic management processes in organizations operating in the health sector. In the study, strategic planning level and business performance were measured with scales developed by Kuşluvan and Eren (2008) and Canbaz and Yıldız (2014). The data were analyzed using the PROCESS macro model developed by Hayes (2008), and the status of having ISO 9001 certification was taken into consideration as a moderator variable. The findings show that strategic planning has a significant effect on business performance and this effect is strengthened by the ISO 9001 quality management system. The results obtained reveal that ISO 9001 practices contribute to business success by positively affecting not only operational quality but also strategic governance processes. In this context, the integration of quality systems stands out as a critical element for strategic success in the healthcare sector.

Anahtar Kelimeler

• Strategic planning
• Business performance
• ISO 9001

Kaynakça

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