Yıl 2020, Cilt 19 , Sayı 74, Sayfalar 997 - 1019 2020-03-23

İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ

Müge KLEİN [1]


Son yıllarda, büyük veri, sensörler, bulut bilişim, sosyal medya vs. gibi dijital teknolojilerin mümkün kıldıkları ile gündeme gelen dijital dönüşüm, tüm dünya ekonomisini ve bunun içinde yer alan işletmeleri yakından etkilemektedir. İşletmelerin günümüze kadar yaşadıkları dijitalleşme deneyimlerinden daha kapsamlı bir dijitalleşme anlamına gelen dijital dönüşüm, işletmelerin süreçlerinde, iş modellerinde, müşteri ilişkilerinde ve tüm örgütsel işleyiş ve yapılarında yıkıcı değişikliklere yol açmaktadır. İşletmelerdeki bu yıkıcı değişikliğin yönetilmesi için kapsamlı bir dijital dönüşüm stratejisi geliştirilmeli ve bir yol haritası çizilmelidir. Dijital dönüşüm konusu yeni bir araştırma alanı olduğu için standart bir tanıma ve standart özelliklere sahip olmadığı gibi, işletmeler de, farklı teknolojiler kullanarak farklı şekillerde ve birbirinden kopuk dijital dönüşümler gerçekleştirmektedirler. Dijital dönüşüm yol haritası, bir işletmenin gerçekleştirmeyi amaçladığı her türlü dijital dönüşüm şeklini kapsamalı ve farklı dönüşüm şekilleri arasındaki bağlantıyı göz ardı etmemelidir. Mevcut dijital dönüşüm yol haritaları veya süreç modelleri işletmelerdeki dijital dönüşümü ya çok genel olarak ele almakta, ya da sadece tek bir dijital dönüşüm senaryosuna odaklanmaktadır. Bu çalışmanın amacı bu eksikliği kapatmak ve işletmelerdeki farklı dijital dönüşüm senaryolarını belirleyerek işletmelerin kapsamlı dijital dönüşüm stratejisi belirlemelerine destek olmaktır. Çalışmada, kaynak araştırması ve örnek vakaların incelenmesi sonucu elde edilen bilgiler ışığında farklı dijital dönüşüm senaryolarını gösteren kavramsal bir model geliştirilecektir.
Dijital Dönüşüm, Dijital İşletme, Dijital İş Modelleri, İş Model Dönüşümü, Kavramsal Model
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Orcid: 0000-0003-2341-2975
Yazar: Müge KLEİN (Sorumlu Yazar)
Kurum: TÜRK-ALMAN ÜNİVERSİTESİ
Ülke: Turkey


Tarihler

Başvuru Tarihi : 27 Ocak 2020
Kabul Tarihi : 23 Mart 2020
Yayımlanma Tarihi : 23 Mart 2020

Bibtex @araştırma makalesi { esosder676984, journal = {Elektronik Sosyal Bilimler Dergisi}, issn = {1304-0278}, address = {}, publisher = {Özel Akademi}, year = {2020}, volume = {19}, pages = {997 - 1019}, doi = {10.17755/esosder.676984}, title = {İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ}, key = {cite}, author = {KLEİN, Müge} }
APA KLEİN, M . (2020). İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. Elektronik Sosyal Bilimler Dergisi , 19 (74) , 997-1019 . DOI: 10.17755/esosder.676984
MLA KLEİN, M . "İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ". Elektronik Sosyal Bilimler Dergisi 19 (2020 ): 997-1019 <https://dergipark.org.tr/tr/pub/esosder/issue/53245/676984>
Chicago KLEİN, M . "İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ". Elektronik Sosyal Bilimler Dergisi 19 (2020 ): 997-1019
RIS TY - JOUR T1 - İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ AU - Müge KLEİN Y1 - 2020 PY - 2020 N1 - doi: 10.17755/esosder.676984 DO - 10.17755/esosder.676984 T2 - Elektronik Sosyal Bilimler Dergisi JF - Journal JO - JOR SP - 997 EP - 1019 VL - 19 IS - 74 SN - 1304-0278- M3 - doi: 10.17755/esosder.676984 UR - https://doi.org/10.17755/esosder.676984 Y2 - 2020 ER -
EndNote %0 Elektronik Sosyal Bilimler Dergisi İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ %A Müge KLEİN %T İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ %D 2020 %J Elektronik Sosyal Bilimler Dergisi %P 1304-0278- %V 19 %N 74 %R doi: 10.17755/esosder.676984 %U 10.17755/esosder.676984
ISNAD KLEİN, Müge . "İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ". Elektronik Sosyal Bilimler Dergisi 19 / 74 (Mart 2020): 997-1019 . https://doi.org/10.17755/esosder.676984
AMA KLEİN M . İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. Elektronik Sosyal Bilimler Dergisi. 2020; 19(74): 997-1019.
Vancouver KLEİN M . İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. Elektronik Sosyal Bilimler Dergisi. 2020; 19(74): 1019-997.