OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ

Yıl 2009, Cilt: 8 Sayı: 27, 347 - 379, 01.01.2009

Murat Bayram Ali Yaylı

Öz

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Anahtar Kelimeler

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OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ

Öz

Değişen tüketici profili ile birlikte tüketicilerin, mal ve hizmetler hakkında daha çok ve somut bilgi istemesi, ürünler arasında seçim yapma talebi ve işlemlerini zamana ve mekâna bağlı kalmadan gerçekleştirme isteği ortaya çıkmıştır. İşletmelerin bu talep karşısında varlıklarını sürdürebilmeleri ve değişen şartlara ayak uydurabilmeleri için internete ve internetteki faaliyetlerine önem vermeleri gerekmektedir

Anahtar Kelimeler

İnternet, otel işletmeleri, web site tasarımı, web site özellikleri

Kaynakça

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