Yeşil Ekonomi Girişimciliği İçin İnovasyon Stratejisi Olarak Biyomimikri

Yıl 2023, Cilt: 7 Sayı: 12, 49 - 60, 29.06.2023

Muge Kinay

Öz

Covid-19’un gelişi çevre farkındalığından işletmeye birçok alanda yankısı hissedilen bir dönüşüm çağının da başlangıcı oldu. Değişen değerlerle birlikte, işletmelerin yeni Pazar taleplerini karşılamak için yeni değerlerle uyum içerisinde inovasyon yapmaları gerekli hale geldi. Covid sonrası global ekonomik kriz ve artan enflasyon oranları nedeniyle, rekabet her zamankinden daha da yoğun bir hal aldı. Çetin ekonomik güçlüklerin baskısı altındaki işletmelerin de iyi düşünülmüş inovasyon stratejilerine başvurmaktan başka bir seçeneği kalmadı.

Bir inovasyonun başarılı olabilmesi için, güçlü bir değer önerisi gereklidir. Yeni bir disiplin olan biyomimikri, bilhassa çevre bilinci yüksek tüketicilerin taleplerini karşılamak için güçlü değer önerisi olan inovasyonlar üretebilmenin bir yolu sunabilir. Ürün ve hizmet tasarımı, kaynak kullanımı, örgüt yapıları ve karbon ayak izini azaltma gibi konularda sürdürülebilir çözümler sunan biyomimikri, rekabet etmeye istekli girişimciler için, inovasyon süresini hızlandırmak ve güçlendirmek için doğayı model alan ideal bir ar-ge aracıdır. Biyomimikri tasarım ilkelerini izleyen girişimciler sadece güçlü değer önerisi ile daha fazla müşteriyi cezbedip piyasa talebini karşılamada rekabeti avantajı elde etmekle kalmaz, aynı zamanda da büyük ölçüde yeşil ekonominin yükselişine de katkı sağlarlar.

Anahtar Kelimeler

Yeşil ekonomi, biyomimikri, inovasyon, yenilik, girişimcilik, doğa

Biomimicry: An Innovation Strategy for Green Economy Entrepreneurship

Öz

The advent of Covid-19 marked the beginning of an age of transformation reflecting itself in any field varying from environmental awareness to business. Since the values have also been transformed, business enterprises need to innovate in line with the changing values to meet the emerging market demands. The competition is fiercer than ever, especially due to the rising inflation rates and post-Covid financial crisis across the world. Under the pressure of severe financial challenges, business enterprises have no other choice but to resort to well-thought innovation strategies.

For an innovation to succeed, a strong value proposition is needed. Biomimicry, a new discipline, offers a way to innovate with a strong value proposition, particularly to meet the demands of environmentally conscious consumers. Offering sustainability solutions in product and service design, use of resources and organizational structures and lowering down the carbon footprint, biomimicry is an ideal research and development tool modelled on nature to accelerate and reinforce the innovation process, for the entrepreneurs who are willing to compete. Following the design principles of biomimicry, entrepreneurs not only might have a competitive edge to meet the market demand by attracting more customers with its strong value proposition but also will contribute to the rise of green economy to a great extent.

Anahtar Kelimeler

Green economy, biomimicry, innovation, nature, entreprenurship

Kaynakça

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