Investigating the Impact of Facebook on Consumer Attitude

Aisha Amin; Burçin Kaplan

Investigating the Impact of Facebook on Consumer Attitude

Öz

The way a consumer thinks about a particular brand is one of the most significant aspects in making purchase decisions. Nowadays organizations aim to make their products memorable and create points of difference in their products or strategies. In this study the perception regarding the brand pages and their attitude towards Facebook advertisement are focused. An online questionnaire was published. The respondents to the questionnaire were all active Facebook users in Turkey. In this study among different types of social media sites Facebook is considered, there are facilities provided through Facebook that usually brands use them such as fan pages, advertising. The findings based on the analyses suggest that there are no significant differences between gender considering perception towards the brand pages and no differences regarding consumer attitude towards Facebook advertisements furthermore the perception of a brand page does affect consumer attitude towards advertisements. This study concludes that building a brand requires providing or enhancing online brand pages, moreover, creating the most relevant ads and creating interaction with consumers. There are vital strategies of building brand such as online presence, communicating and using social networking sites as a platform to reach the target audience.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Ekonomi

Bölüm

Araştırma Makalesi

Yazarlar

Aisha Amin ^* Bu kişi benim
0000-0002-2891-5283
Türkiye

Burçin Kaplan Bu kişi benim
0000-0003-4967-8405
Türkiye

Yayımlanma Tarihi

1 Nisan 2021

Gönderilme Tarihi

20 Ocak 2021

Kabul Tarihi

5 Mart 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 7 Sayı: 1

IZ

https://izlik.org/JA43CH65XK

Kaynak Göster

RIS / Bibtex

APA

Amin, A., & Kaplan, B. (2021). Investigating the Impact of Facebook on Consumer Attitude. Florya Chronicles of Political Economy, 7(1), 53-70. https://izlik.org/JA43CH65XK

AMA

1.Amin A, Kaplan B. Investigating the Impact of Facebook on Consumer Attitude. FCPE. 2021;7(1):53-70. https://izlik.org/JA43CH65XK

Chicago

Amin, Aisha, ve Burçin Kaplan. 2021. “Investigating the Impact of Facebook on Consumer Attitude”. Florya Chronicles of Political Economy 7 (1): 53-70. https://izlik.org/JA43CH65XK.

EndNote

Amin A, Kaplan B (01 Nisan 2021) Investigating the Impact of Facebook on Consumer Attitude. Florya Chronicles of Political Economy 7 1 53–70.

IEEE

[1]A. Amin ve B. Kaplan, “Investigating the Impact of Facebook on Consumer Attitude”, FCPE, c. 7, sy 1, ss. 53–70, Nis. 2021, [çevrimiçi]. Erişim adresi: https://izlik.org/JA43CH65XK

ISNAD

Amin, Aisha - Kaplan, Burçin. “Investigating the Impact of Facebook on Consumer Attitude”. Florya Chronicles of Political Economy 7/1 (01 Nisan 2021): 53-70. https://izlik.org/JA43CH65XK.

JAMA

1.Amin A, Kaplan B. Investigating the Impact of Facebook on Consumer Attitude. FCPE. 2021;7:53–70.

MLA

Amin, Aisha, ve Burçin Kaplan. “Investigating the Impact of Facebook on Consumer Attitude”. Florya Chronicles of Political Economy, c. 7, sy 1, Nisan 2021, ss. 53-70, https://izlik.org/JA43CH65XK.

Vancouver

1.Aisha Amin, Burçin Kaplan. Investigating the Impact of Facebook on Consumer Attitude. FCPE [Internet]. 01 Nisan 2021;7(1):53-70. Erişim adresi: https://izlik.org/JA43CH65XK