Küresel Çağda Modern Kadın İşçileri Bulmak: Türkiye'de Kurumsal Perakende Sektöründe İstihdam ve Eğitim Pratikleri

Öz

Küresel Çağda Modern Kadın İşçileri Bulmak: Türkiye'de Kurumsal Perakende Sektöründe İstihdam ve Eğitim Pratikleri According Bu makale, Türkiye’de küreselleşmeyle birlikte hizmet sektöründe oluşan yeni bir kadın işgücünü incelemektedir. Bunu özellikle kurumsal perakende sektörünün kadın işçide aradığı beceri şartlarına odaklanarak yapmaktadır. Etnografik çalışmayı ve derinlemesine mülakatları içeren onbeş aylık bir saha çalışmasına dayanan bu araştırmada, kurumsal perakende sektöründeki işverenlerin kadın işçileri ise alırken ve eğitirken hedefledikleri müşteri kitlesinin kültürel zevk ve beklentilerini dikkate aldıklarını gösteriyorum. Seküler eğilimli ve Batılı bir yaşam tarzı süren hedef müşterilerini cezbetmek için ‘modern’ bir işgücü yaratmayı hedefleyen işverenler, işe alacakları kadınların halihazırda belli yeteneklere ve belli bir dış görünüşe sahip olmasını istiyorlar. Toplumsal cinsiyet ve emek çalışmalarının Bourdieu yorumları üzerine bina edilen bu makalede toplumsal cinsiyet, küreselleşme ve emek literatürünü Türkiye’de hizmet sektöründe ortaya çıkan yeni kadın işgücüne odaklanarak birleştiriyor ve genişletiyorum

Anahtar Kelimeler

• Estetik emek
• Türk modernleşmesi
• kadın
• hizmet emeği
• habitus

Finding the Modern Women Workers in Global Era: Hiring and Training Practices in the Corporate Retail Sector in Turkey

Öz

This article investigates the formation of a new segment of female service workers in Turkey in global era by paying particular attention to the skill requirements of the corporate retail sector. Drawing on fifteen months’ field research in Istanbul, through both ethnography and in-depth interviews, I show that the corporate retail employers recruit and prepare the female workforce in ways that appeal to the cultural tastes of their target consumers. Specifically, in order to ensure their appeal to those customers with secular orientations and Westernized lifestyles, retail employers hire workers on the basis of their prior dispositions and physical appearance, creating a ‘modern’ female workforce. This article, drawing on gender and labor studies’ interpretations of Bourdieu, extends the literature on gender, globalization and labor

Anahtar Kelimeler

• Aesthetic labor
• Turkish modernity
• women
• service work
• habitus

Kaynakça

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