CONSUMER XENOCENTRISM: BIBLIOMETRIC ANALYSIS with RSTUDIO

Öz

The aim of this study is to show the status of the publications on consumer xenocentrism, which has a limited number of publications, to examine the methodological dimension, to reveal the trend and future aspects of the concept. For this reason, bibliometric analysis was performed using biblioshiny in the bibliometrix program in RStudio. The publications on the concept in WoS and Scopus databases between the years 2013-2023 were examined. 49 documents were obtained from 36 sources. Results are given at five different levels: documents, authors, affiliations, countries, sources. According to the results, almost all the studies on the concept are related to the consumer behavior literature in the field of marketing. An increase has been observed in studies on the subject, especially in recent years. Most of these studies are based on the quantitative method. There are no studies with qualitative methods. Another result is that there is no study conducted in Turkey in these databases.

Anahtar Kelimeler

• Consumer Xenocentrism
• Bibliometric Analysis
• RStudio

TÜKETİCİ ZENOSENTRİZMİ: RSTUDIO ile BİBLİYOMETRİK ANALİZ

Öz

Bu çalışmanın amacı, sınırlı sayıda yayını olan consumer xenocentrism ile ilgili yapılan çalışmaların mevcut durumunu göstermek, metodolojik boyutunu incelemek, kavramın eğilimini ve gelecek yönlerini ortaya çıkarmaktır. Bu nedenle RStudio’da bibliometrix programında biblioshiny kullanılarak bibliyometrik analiz yapılmıştır. Kavramla ilgili 2013-2023 yılları arasında WoS ve Scopus veritabanlarındaki yayınlar incelenmiştir. Toplam 36 kaynaktan 49 doküman elde edilmiştir. Sonuçlar beş farklı düzeyde verilmiştir: documents, authors, affiliations, countries, sources. Sonuçlara göre, kavramla ilgili yapılan çalışmaların neredeyse tamamı pazarlama alanında tüketici davranışı literatürü ile ilgilidir. Konuyla ilgili çalışmalarda özellikle son yıllarda bir artışın olduğu gözlenmiştir. Bu çalışmaların büyük bir kısmı nicel yönteme dayalıdır. Nitel yöntemlerle yapılan çalışmalara rastlanmamıştır. Bir diğer sonuç ise, bu veritabanlarında Türkiye’de yapılan bir çalışma bulunamamıştır.

Anahtar Kelimeler

• Tüketici Yabancı Merkezciliği
• Bibliyometrik Analiz
• RStudio

Kaynakça

1. AREIZA-PADILLA, J. A., and CERVERA-TAULET, A. (2023). Consequences of Xenocentrism and Ethnocentrism on Brand Image of Starbucks: Moderating Effects of National Culture and Perceived Brand Globalness between Colombia and Spain. Cross Cultural & Strategic Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/CCSM-03-2022-0050
2. ARORA, A. S., ARORA, A., and TARAS, V. (2019). The Moderating Role of Culture in Social Media-Based Spatial Imagery, Consumer Xenocentrism, and Word-of-Mouth for Global Virtual Teams. International Journal of Cross Cultural Management, 19(2), 160–193. https://doi.org/10.1177/1470595819856379
3. BALABANIS, G., and DIAMANTOPOULOS, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), 58–77. https://doi.org/10.1509/jim.15.0138
4. BALABANIS, G., STATHOPOULOU, A., and QIAO, J. (2019). Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations. Journal of International Marketing, 27(2), 38–55. https://doi.org/10.1177/1069031X19837945
5. BATRA, R., RAMASWAMY, V., ALDEN, D. L., STEENKAMP, J.-B. E. M., and RAMACHANDER, S. (2000). Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. Journal of Consumer Psychology, 9(2), 83–95. https://doi.org/10.1207/S15327663JCP0902_3
6. CLEVELAND, M., and BALAKRISHNAN, A. (2018). Appreciating vs. Venerating Cultural Outgroups: The Psychology of Cosmopolitanism and Xenocentrism. International Marketing Review, 36(3), 416–444. https://doi.org/10.1108/IMR-09-2018-0260
7. CLEVELAND, M., GHEBRAI, S., and MALIK, P. (2023). Within and between Two Worlds: Mixed-Ethnic Identity Scale Development and Nomological Validity: An Abstract. In B. Jochims & J. Allen (Eds.), Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs (pp. 379–380). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-24687-6_160
8. CLEVELAND, M., and PRINCE, M. (2016). Here, There and Everywhere: The Polycentric Consumer. In M. D. Groza & C. B. Ragland (Eds.), Marketing Challenges in a Turbulent Business Environment (pp. 647–648). Springer International Publishing. https://doi.org/10.1007/978-3-319-19428-8_155

9. CRAIG, C., GREENE, W., and DOUGLAS, S. (2005). Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets. Journal of International Marketing, 13(4), 80–103. https://doi.org/10.1509/jimk.2005.13.4.80
10. CUCATO, J. da S. T., BIZARRIAS, F. S., STREHLAU, V. I., ROCHA, T., and SILVA, D. (2023). Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands. Journal of International Consumer Marketing, 35(3), 351–366. https://doi.org/10.1080/08961530.2022.2109231
11. DIAMANTOPOULOS, A., DAVYDOVA, O., and ARSLANAGIC-KALAJDZIC, M. (2019). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. Journal of Business Research, 104, 587–596. https://doi.org/10.1016/j.jbusres.2018.12.007
12. DONTHU, N., KUMAR, S., MUKHERJEE, D., PANDEY, N., and LIM, W. M. (2021). How to Conduct A Bibliometric Analysis: An Overview and Guidelines. Journal of Business Research, 133, 285–296. https://doi.org/10.1016/j.jbusres.2021.04.070
13. GAUR, S. S., BATHULA, H., and DIAZ, C. V. (2015). Conceptualising the Influence of the Cultural Orientation of Latin Americans on Consumers’ Choice of US Brands. European Business Review, 27(5), 477–494. https://doi.org/10.1108/EBR-03-2013-0061
14. GHAFFAR, A., ZAHEER, Z. S. S., and ISLAM, T. (2023). An Investigation of Sustainable Consumption Behavior: The Influence of Environmental Concern and Trust in Sustainable Producers on Consumer Xenocentrism. Management of Environmental Quality: An International Journal, 34(3), 771–793. https://doi.org/10.1108/MEQ-05-2022-0153
15. JIANG, C., and CHRISTIAN, R. G. (2023). A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification. Journal of International Consumer Marketing, 35(2), 180–193. https://doi.org/10.1080/08961530.2022.2078756
16. KANG, I., SON, J., and KOO, J. (2019). Evaluation of Culturally Symbolic Brand: The Role of “Fear of Missing Out” Phenomenon. Journal of International Consumer Marketing, 31(3), 270–286. https://doi.org/10.1080/08961530.2018.1520670
17. KENT, D. P., and BURNIGHT, R. G. (1951). Group Centrism in Complex Societies. American Journal of Sociology, 57(3), 256–259.
18. KHAN, M. A., PATTNAIK, D., ASHRAF, R., ALI, I., KUMAR, S., and DONTHU, N. (2021). Value of Special Issues in the Journal of Business Research: A Bibliometric Analysis. Journal of Business Research, 125, 295–313. https://doi.org/10.1016/j.jbusres.2020.12.015
19. LAROCHE, M., PAPADOPOULOS, N., HESLOP, L. A., and MOURALI, M. (2005). The Influence of Country Image Structure on Consumer Evaluations of Foreign Products. International Marketing Review, 22(1), 96–115. https://doi.org/10.1108/02651330510581190
20. MUELLER, R. D., WANG, G. X., LIU, G., and CUI, C. C. (2015). Consumer Xenocentrism in China: An Exploratory Study. Asia Pacific Journal of Marketing and Logistics, 28(1), 73–91. https://doi.org/10.1108/APJML-11-2014-0158
21. NERUR, S. P., RASHEED, A. A., and NATARAJAN, V. (2008). The Intellectual Structure of the Strategic Management Field: An Author Co-Citation Analysis. Strategic Management Journal, 29(3), 319–336. https://doi.org/10.1002/smj.659
22. PORTO DA ROCHA, M. B., and STREHLAU, V. I. (2020). Choosing Identity in the Global Cultural Supermarket: The German Consumption of the Afro-Brazilian Capoeira. Journal of International Consumer Marketing, 32(3), 194–209. https://doi.org/10.1080/08961530.2019.1671294
23. PRINCE, M., DAVIES, M. A. P., CLEVELAND, M., and PALIHAWADANA, D. (2016). Here, There and Everywhere: A Study of Consumer Centrism. International Marketing Review, 33(5), 715–754. https://doi.org/10.1108/IMR-06-2014-0205
24. REYES-MERCADO, P., and DÁVILA, D. (2019). A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to Be Blamed? An Abstract. In P. Rossi & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers (pp. 865–866). Springer International Publishing. https://doi.org/10.1007/978-3-030-02568-7_238
25. RODRÍGUEZ-SOLER, R., URIBE-TORIL, J., and DE PABLO Valenciano, J. (2020). Worldwide Trends in the Scientific Production on Rural Depopulation, A Bibliometric Analysis Using Bibliometrix R-Tool. Land Use Policy, 97, 104787. https://doi.org/10.1016/j.landusepol.2020.104787
26. ROJAS-MÉNDEZ, J. I., and CHAPA, S. (2017). Rescuing Xenocentrism: The Missing Construct in Consumer Behavior—An Abstract. In M. Stieler (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends (pp. 1089–1089). Springer International Publishing. https://doi.org/10.1007/978-3-319-45596-9_200
27. ROJAS-MÉNDEZ, J. I., and CHAPA, S. (2019). X-Scale: A New Scale to Measure Consumer Xenocentrism. Marketing Intelligence & Planning, 38(3), 354–368. https://doi.org/10.1108/MIP-01-2019-0062
28. ROJAS-MÉNDEZ, J. I., and KOLOTYLO, J. (2022). Why Do Russian Consumers Prefer Foreign-Made Products and Brands? Journal of Global Marketing, 35(3), 208–227. https://doi.org/10.1080/08911762.2021.1968555
29. SEYHAN, F., and ÖZZEYBEK TAŞ, M. (2021). Sağlik Turizmi Konusunda Yapilan Çalişmalarin “R Tabanli” Bibliyometrix Analizi. Social Sciences Studies Journal, 7(81), 1569–1586. https://doi.org/10.26449/sssj.3117
30. STEENKAMP, J. E. M. (2001). The Role of National Culture in International Marketing Research. International Marketing Review, 18(1), 30–44. https://doi.org/10.1108/02651330110381970
31. TANG, K.-Y., CHANG, C.-Y., and HWANG, G.-J. (2021). Trends in Artificial Intelligence-Supported E-Learning: A Systematic Review and Co-Citation Network Analysis (1998–2019). Interactive Learning Environments, 1–19. https://doi.org/10.1080/10494820.2021.1875001
32. VENUGOPAL, V., MATA, M. N., ILOKA, C. B., DANTAS, R. D., BATISTA, A., RITA, J. X., and MARTINS, J. M. (2022). Xenocentrism and Consumer Buying Behavior: A Comparative Analysis of Malaysian vs. Nigerian Consumers. Journal of Risk and Financial Management, 15(2), Article 2. https://doi.org/10.3390/jrfm15020058