HOW WE MAKE OUR HOUSING DECISIONS? A RESEARCH IN KASTAMONU

Öz

Generally housing is accepted as a basic human need in economy. This increases the importance of housing in economic decisions. There exist many factors influencing housing decisions of consumers. Meanwhile construction industry has occupied an important place in Turkish economy which performs higher economic growth in recent years. The aim of this research is to investigate housing decisions of Turkish consumers. To this aim, construction industry and housing decisions of consumers are analyzed in this research. Then we conducted a survey in Kastamonu city and analyzed results of this survey. As a result of this research it is revealed that factors about financial, location, exterior and interior design, environment has influenced housing decisions of consumers.

Anahtar Kelimeler

• Housing
• Construction Industry
• Consumer Decisions

KONUT SATIN ALMA KARARIMIZI NASIL VERİRİZ? KASTAMONU’DA BİR ARAŞTIRMA

Öz

Konut ve barınma genellikle temel insan ihtiyacı olarak kabul görmektedir. Bu da konut kararlarının önemini artırmaktadır. Tüketicilerin konut kararlarını etkileyen çok sayıda faktör bulunmaktadır. Bununla beraber inşaat sektörü son yıllarda yüksek ekonomik büyüme performansı gösteren Türkiye ekonomisi içinde oldukça önemli bir yer kaplamaktadır. Bu araştırmanın amacı Türk tüketicilerin konut kararlarını araştırmaktır. Bu amaçla önce inşaat sektörü ve tüketicilerin konut kararları incelenmiştir. Daha sonra Kastamonu şehrinde bir anket düzenlenerek sonuçları paylaşılmıştır. Bu araştırmanın sonucunda finans, yerleşim, estetik, içsel ve dışsal dizayn, çevre ile ilgili faktörlerin tüketicilerin konut kararlarında etkili olduğu ortaya çıkmıştır. 

Anahtar Kelimeler

• Konut
• İnşaat Sektörü
• Tüketici Kararları

Kaynakça

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