İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA

Yıl 2021, Cilt: 6 Sayı: 1, 135 - 150, 31.03.2021

Ayşem Timur Nihal Kartaltepe Behram

https://doi.org/10.29106/fesa.857470

Cited By: 3

Öz

Bu çalışmanın amacı, işveren markasının örgütsel bağlılık üzerindeki etkisinde örgütsel özdeşleşmenin aracılık rolünün Sosyal Kimlik Kuramı bağlamında araştırılmasıdır. Araştırmanın verileri, İstanbul il sınırları içerisinde hizmet sektöründe faaliyet gösteren işletmelerde çalışan toplam 300 beyaz yakalı işgörenden anket tekniği ile toplanmıştır. Yapılan analizler neticesinde işveren markasının, örgütsel bağlılığı ve örgütsel özdeşleşmeyi pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Örgütsel özdeşleşmenin de örgütel bağlılığı pozitif yönde anlamlı olarak etkilediği bulgusu elde edilmiştir. Aracılık analizi neticesinde ise örgütsel özdeşleşmenin, işveren markası ile örgütsel bağlılık arasındaki ilişkide kısmi aracılık rolü olduğu tespit edilmiştir.

Anahtar Kelimeler

İŞveren Markası, Örgütsel Bağlılık, Örgütsel Özdeşleşme

Kaynakça

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