İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ

Atilla Yücel

doi:10.18069/firatsbed.538680

İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ

Öz

Küreselleşme ihracatı birçok firma için önemli bir faaliyet haline getirmektedir. Bu nedenle, firmaların dış pazarlarda başarılı olabilmesi için, ihracat performansını etkileyen faktörlerin belirlenmesi önemli bir unsur olarak ortaya çıkmaktadır. Firmaların ihracat performansını ve başarısını etkileyen temel belirleyiciler ve tanımlayıcı faktörler birçok çalışmada ele alınmakla beraber özellikle ihracat performansını etkileyen değişkenler 5 temel grupta incelenmiştir: Yönetsel Faktörler, örgütsel faktörler, çevresel faktörler, hedef pazar seçimi, standardizasyon ve adaptasyon kararlarını da içeren pazarlama karması değişkenleridir. Firmaların ihracat pazarlaması mantığıyla dış pazarlarda başarılı olmalarında ve istenilen performansa ulaşabilmelerinde uygulayacakları pazarlama stratejilerinin rolü büyüktür. Bu çalışmada; ihracat faaliyetinde bulunan firmaların pazarlama stratejileri ile performansları arasındaki ilişkiler incelenmiştir. İhracat pazarlaması stratejileri, pazarlama karması elemanları (ürün, fiyat, dağıtım, tutundurma), pazarlama karmasının adaptasyonu ve standardizasyonu kararları ve ihracat hedef pazar değişkenleri ( pazar seçimi ve bölümlendirme) çerçevesinde ele alınarak farklı performans boyutları ile ilişkileri belirlenmeye çalışılmıştır.

Anahtar Kelimeler

İhracat,İhracat stratejileri,Pazarlama Stratejileri,İhracat Performansı,Firma Performansı

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Atilla Yücel ^*

Yayımlanma Tarihi

31 Ocak 2019

Gönderilme Tarihi

14 Kasım 2018

Kabul Tarihi

2 Ocak 2019

Yayımlandığı Sayı

Yıl 2019 Cilt: 29 Sayı: 1

DOI

https://doi.org/10.18069/firatsbed.538680

IZ

https://izlik.org/JA82YM93LA

Kaynak Göster

RIS / Bibtex

APA

Yücel, A. (2019). İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ. Firat University Journal of Social Sciences, 29(1), 205-225. https://doi.org/10.18069/firatsbed.538680

AMA

1.Yücel A. İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ. Firat University Journal of Social Sciences. 2019;29(1):205-225. doi:10.18069/firatsbed.538680

Chicago

Yücel, Atilla. 2019. “İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ”. Firat University Journal of Social Sciences 29 (1): 205-25. https://doi.org/10.18069/firatsbed.538680.

EndNote

Yücel A (01 Ocak 2019) İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ. Firat University Journal of Social Sciences 29 1 205–225.

IEEE

[1]A. Yücel, “İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ”, Firat University Journal of Social Sciences, c. 29, sy 1, ss. 205–225, Oca. 2019, doi: 10.18069/firatsbed.538680.

ISNAD

Yücel, Atilla. “İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ”. Firat University Journal of Social Sciences 29/1 (01 Ocak 2019): 205-225. https://doi.org/10.18069/firatsbed.538680.

JAMA

1.Yücel A. İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ. Firat University Journal of Social Sciences. 2019;29:205–225.

MLA

Yücel, Atilla. “İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ”. Firat University Journal of Social Sciences, c. 29, sy 1, Ocak 2019, ss. 205-2, doi:10.18069/firatsbed.538680.

Vancouver

1.Atilla Yücel. İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ. Firat University Journal of Social Sciences. 01 Ocak 2019;29(1):205-2. doi:10.18069/firatsbed.538680

İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ

İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster

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