Research Article

Selection of Electric Vehicles within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market

Volume: 10 Number: 3 October 15, 2026
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Selection of Electric Vehicles within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market

Abstract

The rapid growth of the electric vehicle market in recent years has made it essential, from a marketing perspective, to understand which criteria are decisive in evaluating these vehicles and how the available options are positioned with respect to these criteria. Accordingly, this study aims to reveal the relative weights of the prominent criteria in the electric vehicle evaluation process and to comparatively rank the competing models in the Turkish market within the framework of these criteria. In determining the criteria, economic, technical, and usage-based dimensions were taken into consideration. A two-stage approach was adopted in the analysis process; the criteria weights were calculated using the SWARA technique, while the performance ranking of the alternative models was conducted using the CODAS technique. The findings indicate that the most decisive factor in the evaluation process is driving range, followed by purchase cost, power consumption, and battery warranty period. In the ranking of alternatives, it was observed that brands offering technical superiority and comprehensive warranty advantages came to the forefront rather than the models with the highest market share. In addition to contributing to the marketing literature, the study offers various insights and recommendations for manufacturers and distributors.

Keywords

Ethical Statement

This study is based on expert evaluations. It does not involve surveys or experimental procedures conducted with human participants, and no personal data were collected. Therefore, ethical committee approval was not required

References

  1. Abdulvahitoğlu, A., Abdulvahitoğlu, A., & Kılıç, M. (2022). Elektrikli araç bataryalarının bütünleşik Swara-Topsis metodu ile değerlendirilmesi. Çukurova Üniversitesi Mühendislik Fakültesi Dergisi, 37(4), 1061–1076. https://doi.org/10.21605/cukurovaumfd.1230942
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  5. Aykut, O. H. (2026). Smartphone selection by consumer using SWARA and CODAS technique. Fiscaoeconomia, 10(2), 1–17. https://doi.org/10.25295/fsecon.1789496
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Details

Primary Language

English

Subjects

Econometrics (Other)

Journal Section

Research Article

Publication Date

October 15, 2026

Submission Date

May 6, 2026

Acceptance Date

September 24, 2026

Published in Issue

Year 2026 Volume: 10 Number: 3

APA
Kurnuç, M. (2026). Selection of Electric Vehicles within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market. Fiscaoeconomia, 10(3), 1-20. https://doi.org/10.25295/fsecon.1945543
AMA
1.Kurnuç M. Selection of Electric Vehicles within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market. FSECON. 2026;10(3):1-20. doi:10.25295/fsecon.1945543
Chicago
Kurnuç, Murat. 2026. “Selection of Electric Vehicles Within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market”. Fiscaoeconomia 10 (3): 1-20. https://doi.org/10.25295/fsecon.1945543.
EndNote
Kurnuç M (October 1, 2026) Selection of Electric Vehicles within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market. Fiscaoeconomia 10 3 1–20.
IEEE
[1]M. Kurnuç, “Selection of Electric Vehicles within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market”, FSECON, vol. 10, no. 3, pp. 1–20, Oct. 2026, doi: 10.25295/fsecon.1945543.
ISNAD
Kurnuç, Murat. “Selection of Electric Vehicles Within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market”. Fiscaoeconomia 10/3 (October 1, 2026): 1-20. https://doi.org/10.25295/fsecon.1945543.
JAMA
1.Kurnuç M. Selection of Electric Vehicles within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market. FSECON. 2026;10:1–20.
MLA
Kurnuç, Murat. “Selection of Electric Vehicles Within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market”. Fiscaoeconomia, vol. 10, no. 3, Oct. 2026, pp. 1-20, doi:10.25295/fsecon.1945543.
Vancouver
1.Murat Kurnuç. Selection of Electric Vehicles within the Framework of Consumer Preferences: A SWARA-CODAS Application on the Turkish Market. FSECON. 2026 Oct. 1;10(3):1-20. doi:10.25295/fsecon.1945543
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