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Seyahat Davranışlarının Airbnb Kullanımı Üzerindeki Etkisi: Türkiye Örneği

Yıl 2023, Cilt: 7 Sayı: 2, 986 - 1004, 25.05.2023
https://doi.org/10.25295/fsecon.1215546

Öz

Paylaşım ekonomisi son yıllarda internet ve sosyal medya kullanımının hayatımızda yaygınlaşması ile turizm endüstrisinde çeşitli platformlarda karşımıza çıkmaya başlamıştır. Yıkıcı yenilik adı altında incelenen paylaşım ekonomisi, turizm endüstrisinde konaklama ve ulaşım alanlarında daha çok karşımıza çıkmaktadır. Günlük hayatımızı derinden etkileyen internet ve sosyal medya platformları seyahat davranışlarımızda da etkisi olmaya başlamıştır. Özellikle turizm endüstrisindeki akıllı turizm uygulamaları bölgedeki sakinlerini, işletmeleri ve ziyaretçileri Airbnb uygulaması ile çokça etkilemektedir. Bu çalışmada, Türk turistlerin seyahat davranışlarının, paylaşım ekonomisinin öncülerinden Airbnb kullanımı ve gelecekteki kullanım niyetine nasıl etki ettiği araştırılmıştır. Veri anket yöntemi ile kolayda ve kartopu örnekleme ile toplanmış ve 385 katılımcının davranışları incelenmiştir. Buna göre, gençlerin seyahatlerinde Airbnb’yi daha çok tercih ettikleri görülmüştür. Aynı zamanda katılımcıların uzun gecelemelerinde ve yerel kültür ile etkileşimde olmak istedikleri ve bölgedeki özellikleri keşfetmek amacıyla Airbnb’yi tercih ettiği sonucuna varılmıştır.

Destekleyen Kurum

YOK

Proje Numarası

YOK

Teşekkür

Ahmet hocam merhaba; Seyahat Davranişlarinin Airbnb Kullanimi Üzerindeki Etkisi: Türkiye Örneği başlıklı özgün araştırma makalemizi değerlendirmelerinize sunmak isteriz. Makalemiz son dönemde güncel olan paylaşım ekonomisini ve Airbnb uygulamasının seyahat davranışlarımıza olan etkisini araştırdığı için Fiscaoeconomia dergisinin okuyucularının ilgisini çekeceğine inanıyoruz. Bu makale Merve Öksüz ve Hüseyin Ekizler tarafından yazılmıştır. Şimdiden değerlendirmeniz için teşekkür ederiz.

Kaynakça

  • Airbnb.com. (2022, 10 10). Airbnb.com. 10 2022 tarihinde About us: https://news.Airbnb.com/about-us/ adresinden alındı
  • Airbnb.com. (2022, 10 10). Airbnb.com. Airbnb.com: https://www.Airbnb.com.tr/?_set_bev_on_new_domain=1664756084_MTY3MmI5ZWIwNjhh adresinden alındı
  • Akyol, B. & Ünlüönen, K. (2020). Paylaşım Ekonomisinin Turizm Sektörüne Etkileri: Kırıkkale Üniversitesi Öğrencileri Üzerine Bir Araştırma. Journal of Tourism and Gastronomy Studies, 1(8), 623-644. https://doi.org/10.21325/jotags.2020.568
  • AllTheRooms. (2021, 10 10). AllTheRooms. Airbnb & Vacation Rental Statistics [2022]: https://www.alltherooms.com/analytics/Airbnb-statistics/ adresinden alındı
  • Alrawadieh, Z., Guttentag, D., Aydogan Cifci, M. & Cetin, G. (2020). Budget and Midrange Hotel Managers’ Perceptions of and Responses to Airbnb Evidence from Istanbul. International Journal of Contemporary Hospitality Management, 32(2), 588-604. https://doi.org/10.1108/IJCHM-01-2019-0015
  • Álvarez-Herranz, A. & Macedo-Ruíz, E. (2021). An Evaluation of the Three Pillars of Sustainability in Cities with High Airbnb Presence: A Case Study of the City of Madrid. Sustainability, (13), 1-35. https://doi.org/10.3390/su13063220
  • Avunduk, H. & Akpınar, A. (2021). Seyahat ve Turizmde Paylaşım Ekonomisi: Airbnb Türkiye Örneği. International Journal of Contemporary Tourism Research, 5, 135 – 149. https://doi.org/10.30625/ijctr.894029
  • Ayazlar, R. A. (2018). Paylaşım Ekonomisi ve Turizm Endüstrisine Yansımaları. Gaziantep University Journal, 3(17), 1186-1202. https://doi.org/10.21547/jss.376826
  • Belk, R. (2014). You Are What You Can Access: Sharing and Collaborative Consumption Online. Journal of Business Research, 8(67), 1595-1600. https://doi.org/10.1016/j.jbusres.2013.10.001
  • Benkler, Y. (2004). Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production. Yale Law Journal, (114), 273-358.
  • Bower, J. L. & Chiristensen, C. M. (1995). Disruptive Technologies: Catching the Wave. Long Range Planning, 2(28), 43-53. https://doi.org/10.1016/0024-6301(95)91075-1
  • Christensen, C. M. (1997). The Innovators Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press: Boston, Massachusetts.
  • Christensen, C. M., Baumann, H., Ruggles, R. & Sadtler, T. M. (2006). Disruptive Innovation for Social Change. Harvard Business Review, 1-8.
  • Ferreira, M. P., Reis, N. R. & Pinto, C. F. (2017) Schumpeter’s Influence on Entrepreneurship and Management. Research Revista de Empreendedorismo e Gestão de Pequenas Empresas, 6(1) 4-39.
  • Genç, K. (2021). Turizmde Paylaşım Ekonomisi Tartışmaları ve İstanbul: Airbnb Örneği. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 24(46), 1343-1347. https://doi.org/10.31795/baunsobed.1019673
  • Gurran, N. & Phibbs, P. (2017). When Tourists Move In: How Should Urban Planners Respond to Airbnb?. Journal of the American Planning Association, 82(1), 80-92. https://doi.org/10.1080/01944363.2016.1249011
  • Guttentag, D. (2015). Airbnb: Disruptive Innovation and the Rise of an Informal Tourism Accommodation Sector. Current Issues in Tourism, 12(18), 1-26. https://doi.org/10.1080/13683500.2013.827159
  • Guttentag, D. (2019). Progress on Airbnb: A Literature Review. Journal of Hospitality and Tourism Technology, 10(4), 814-844. https://doi.org/10.1108/JHTT-08-2018-0075
  • Guttentag, D. A. & Smith, S. L. (2017). Assessing Airbnb as a Disruptive Innovation Relative to Hotels Substitution and Comparative Performance Expectations. International Journal of Hospitality Management, 64, 1-10. https://doi.org/10.1016/j.ijhm.2017.02.003
  • Guttentag, D., Smith, S., Potwarka, L. & Havitz, M. (2018). Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study. Journal of Travel Research, 3(57), 342-359. https://doi.org/10.1177/00472875176969
  • Kitapçı, İ. (2019). Joseph Schumpeter’in Girişimcilik ve İnovasyon Anlayışı: Yaratıcı Yıkım Kavramı ve Geçmişten Günümüze Yansımaları. Uygulamalı Ekonomi ve Sosyal Bilimler Dergisi, 2(1), 54-74.
  • Konak, S. (2020). İstanbul’u Ziyaret Eden Yabancı Turistlerin Airbnb Uygulamasını Tercih Etme Nedenleri. International Journal of Contemporary Tourism Research, 4(1), 79-90. https://doi.org/10.30625/ijctr.701561
  • Kurt, S. & Ünlüönen, K. (2017). Paylaşım Ekonomisi Kapsamında Turizm Sisteminin Değerlendirilmesi. Gazi Üniversitesi Turizm Fakültesi Dergisi, 1, 1-21.
  • Lee, J., Erdoğan, N. A. & Hong, B. I. (2021). Participation in the Sharing Economy Revisited: The Role of Culture and Social Influence on Airbnb. Sustainability, 13(17), 1-17. https://doi.org/10.3390/su13179980
  • Mohsin, A. & Lengler, J. (2021). Airbnb Hospitality: Exploring Users and Non-Users’ Perceptions and Intentions. Sustainability, 13(19), 1-20. https://doi.org/10.3390/su131910884
  • Pawlicz, A. (2019). Pros and Cons of Sharing Economy Regulation: Implications for Sustainable City Logistics. Transportation Research Procedia, 39, 398–404. https://doi.org/10.1016/j.trpro.2019.06.042
  • Phua, C. V. (2019). Perceiving Airbnb as Sharing Economy: The Issue of Trust in Using Airbnb. Current Issues in Tourism, 22(17), 2051–2055. https://doi.org/10.1080/13683500.2018.1440539
  • Similarweb. (2022, September 10). Airbnb.com. https://www.similarweb.com/tr/website/Airbnb.com/#overview
  • Tussyadiah, I. (2015). An Exploratory on Drivers and Deterrents of Collaborative Consumption in Travel. I. Tussyadiah & A. Inversini (Ed.), Information & Communication Technologies in Tourism. Switzerland: Springer International Publishing.
  • Volgger, M., Taplin, R. & Pfor, C. (2019). The Evolution of ‘Airbnb-Tourism’: Demand-Side Dynamics Around International Use of Peer-to-Peer Accommodation in Australia. Annals of Tourism Research, 75, 322-337. https://doi.org/10.1016/j.annals.2019.02.007
  • Yi, J., Yuan, G. & Yoo, C. (2020). The Effect of the Perceived Risk on the Adoption of the Sharing Economy in the Tourism Industry: The case of Airbnb. Information Processing and Management, 57(1), 1-11. https://doi.org/10.1016/j.ipm.2019.102108
  • Zervas, G., Proserpio, D. & Byers, J. W. (2017). The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. Journal of Marketing Research, 5(54), 687-705. https://doi.org/doi.org/10.1509/jmr.15.0204

The Impact of Travel Behaviors on Airbnb Usage: A Case of Türkiye

Yıl 2023, Cilt: 7 Sayı: 2, 986 - 1004, 25.05.2023
https://doi.org/10.25295/fsecon.1215546

Öz

In recent years, with the widespread use of the internet and social media in our lives, the sharing economy has started to emerge on various platforms within the tourism industry. The sharing economy, under the name of disruptive innovation, is more common in the tourism industry in the fields of accommodation and transportation. Internet and social media platforms, which deeply affect our daily lives, have begun to have an impact on our travel preferences. Smart tourism applications, especially in the tourism industry, greatly affect the residents, businesses and visitors in the region with the Airbnb application. In this study, the impact of travel behavior of Turkish tourists on Airbnb usage and intention to use were investigated. Data were collected through questionnaire via convenience and snowball sampling techniques, and total of 385 respondents’ behaviors were examined. As a result, it was revealed that young people prefer Airbnb more for their travels. Additionally, it was concluded that the participants preferred Airbnb for their long overnight stays and to interact with the local culture and to explore the features in the region.

Proje Numarası

YOK

Kaynakça

  • Airbnb.com. (2022, 10 10). Airbnb.com. 10 2022 tarihinde About us: https://news.Airbnb.com/about-us/ adresinden alındı
  • Airbnb.com. (2022, 10 10). Airbnb.com. Airbnb.com: https://www.Airbnb.com.tr/?_set_bev_on_new_domain=1664756084_MTY3MmI5ZWIwNjhh adresinden alındı
  • Akyol, B. & Ünlüönen, K. (2020). Paylaşım Ekonomisinin Turizm Sektörüne Etkileri: Kırıkkale Üniversitesi Öğrencileri Üzerine Bir Araştırma. Journal of Tourism and Gastronomy Studies, 1(8), 623-644. https://doi.org/10.21325/jotags.2020.568
  • AllTheRooms. (2021, 10 10). AllTheRooms. Airbnb & Vacation Rental Statistics [2022]: https://www.alltherooms.com/analytics/Airbnb-statistics/ adresinden alındı
  • Alrawadieh, Z., Guttentag, D., Aydogan Cifci, M. & Cetin, G. (2020). Budget and Midrange Hotel Managers’ Perceptions of and Responses to Airbnb Evidence from Istanbul. International Journal of Contemporary Hospitality Management, 32(2), 588-604. https://doi.org/10.1108/IJCHM-01-2019-0015
  • Álvarez-Herranz, A. & Macedo-Ruíz, E. (2021). An Evaluation of the Three Pillars of Sustainability in Cities with High Airbnb Presence: A Case Study of the City of Madrid. Sustainability, (13), 1-35. https://doi.org/10.3390/su13063220
  • Avunduk, H. & Akpınar, A. (2021). Seyahat ve Turizmde Paylaşım Ekonomisi: Airbnb Türkiye Örneği. International Journal of Contemporary Tourism Research, 5, 135 – 149. https://doi.org/10.30625/ijctr.894029
  • Ayazlar, R. A. (2018). Paylaşım Ekonomisi ve Turizm Endüstrisine Yansımaları. Gaziantep University Journal, 3(17), 1186-1202. https://doi.org/10.21547/jss.376826
  • Belk, R. (2014). You Are What You Can Access: Sharing and Collaborative Consumption Online. Journal of Business Research, 8(67), 1595-1600. https://doi.org/10.1016/j.jbusres.2013.10.001
  • Benkler, Y. (2004). Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production. Yale Law Journal, (114), 273-358.
  • Bower, J. L. & Chiristensen, C. M. (1995). Disruptive Technologies: Catching the Wave. Long Range Planning, 2(28), 43-53. https://doi.org/10.1016/0024-6301(95)91075-1
  • Christensen, C. M. (1997). The Innovators Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press: Boston, Massachusetts.
  • Christensen, C. M., Baumann, H., Ruggles, R. & Sadtler, T. M. (2006). Disruptive Innovation for Social Change. Harvard Business Review, 1-8.
  • Ferreira, M. P., Reis, N. R. & Pinto, C. F. (2017) Schumpeter’s Influence on Entrepreneurship and Management. Research Revista de Empreendedorismo e Gestão de Pequenas Empresas, 6(1) 4-39.
  • Genç, K. (2021). Turizmde Paylaşım Ekonomisi Tartışmaları ve İstanbul: Airbnb Örneği. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 24(46), 1343-1347. https://doi.org/10.31795/baunsobed.1019673
  • Gurran, N. & Phibbs, P. (2017). When Tourists Move In: How Should Urban Planners Respond to Airbnb?. Journal of the American Planning Association, 82(1), 80-92. https://doi.org/10.1080/01944363.2016.1249011
  • Guttentag, D. (2015). Airbnb: Disruptive Innovation and the Rise of an Informal Tourism Accommodation Sector. Current Issues in Tourism, 12(18), 1-26. https://doi.org/10.1080/13683500.2013.827159
  • Guttentag, D. (2019). Progress on Airbnb: A Literature Review. Journal of Hospitality and Tourism Technology, 10(4), 814-844. https://doi.org/10.1108/JHTT-08-2018-0075
  • Guttentag, D. A. & Smith, S. L. (2017). Assessing Airbnb as a Disruptive Innovation Relative to Hotels Substitution and Comparative Performance Expectations. International Journal of Hospitality Management, 64, 1-10. https://doi.org/10.1016/j.ijhm.2017.02.003
  • Guttentag, D., Smith, S., Potwarka, L. & Havitz, M. (2018). Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study. Journal of Travel Research, 3(57), 342-359. https://doi.org/10.1177/00472875176969
  • Kitapçı, İ. (2019). Joseph Schumpeter’in Girişimcilik ve İnovasyon Anlayışı: Yaratıcı Yıkım Kavramı ve Geçmişten Günümüze Yansımaları. Uygulamalı Ekonomi ve Sosyal Bilimler Dergisi, 2(1), 54-74.
  • Konak, S. (2020). İstanbul’u Ziyaret Eden Yabancı Turistlerin Airbnb Uygulamasını Tercih Etme Nedenleri. International Journal of Contemporary Tourism Research, 4(1), 79-90. https://doi.org/10.30625/ijctr.701561
  • Kurt, S. & Ünlüönen, K. (2017). Paylaşım Ekonomisi Kapsamında Turizm Sisteminin Değerlendirilmesi. Gazi Üniversitesi Turizm Fakültesi Dergisi, 1, 1-21.
  • Lee, J., Erdoğan, N. A. & Hong, B. I. (2021). Participation in the Sharing Economy Revisited: The Role of Culture and Social Influence on Airbnb. Sustainability, 13(17), 1-17. https://doi.org/10.3390/su13179980
  • Mohsin, A. & Lengler, J. (2021). Airbnb Hospitality: Exploring Users and Non-Users’ Perceptions and Intentions. Sustainability, 13(19), 1-20. https://doi.org/10.3390/su131910884
  • Pawlicz, A. (2019). Pros and Cons of Sharing Economy Regulation: Implications for Sustainable City Logistics. Transportation Research Procedia, 39, 398–404. https://doi.org/10.1016/j.trpro.2019.06.042
  • Phua, C. V. (2019). Perceiving Airbnb as Sharing Economy: The Issue of Trust in Using Airbnb. Current Issues in Tourism, 22(17), 2051–2055. https://doi.org/10.1080/13683500.2018.1440539
  • Similarweb. (2022, September 10). Airbnb.com. https://www.similarweb.com/tr/website/Airbnb.com/#overview
  • Tussyadiah, I. (2015). An Exploratory on Drivers and Deterrents of Collaborative Consumption in Travel. I. Tussyadiah & A. Inversini (Ed.), Information & Communication Technologies in Tourism. Switzerland: Springer International Publishing.
  • Volgger, M., Taplin, R. & Pfor, C. (2019). The Evolution of ‘Airbnb-Tourism’: Demand-Side Dynamics Around International Use of Peer-to-Peer Accommodation in Australia. Annals of Tourism Research, 75, 322-337. https://doi.org/10.1016/j.annals.2019.02.007
  • Yi, J., Yuan, G. & Yoo, C. (2020). The Effect of the Perceived Risk on the Adoption of the Sharing Economy in the Tourism Industry: The case of Airbnb. Information Processing and Management, 57(1), 1-11. https://doi.org/10.1016/j.ipm.2019.102108
  • Zervas, G., Proserpio, D. & Byers, J. W. (2017). The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. Journal of Marketing Research, 5(54), 687-705. https://doi.org/doi.org/10.1509/jmr.15.0204
Toplam 32 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Merve Öksüz 0000-0003-2470-7919

Hüseyin Ekizler 0000-0001-5903-713X

Proje Numarası YOK
Yayımlanma Tarihi 25 Mayıs 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 7 Sayı: 2

Kaynak Göster

APA Öksüz, M., & Ekizler, H. (2023). Seyahat Davranışlarının Airbnb Kullanımı Üzerindeki Etkisi: Türkiye Örneği. Fiscaoeconomia, 7(2), 986-1004. https://doi.org/10.25295/fsecon.1215546

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