KALİTE FONKSİYON YAYILIMINDA (KFY) BİR VERİ ZARFLAMA ANALİTİK AĞ SÜRECİ (VZAAS) UYGULAMASI

Öz

Bu çalışmada çoklu müşteri gruplarının değerlendirilmesi durumunda Kalite Fonksiyon Yayılımı (KFY)’de ilkadımı oluşturan müşteri gereksinimlerinin önemini ön plana çıkaran bir çözüm yaklaşımı geliştirilmiştir. AnalitikAğ Süreci (AAS) tekniği kullanılarak geliştirilen bir KFY algoritmasına, müşteri grubunun birden fazla olduğudurumlarda müşteri beklentilerini önem derecelerine göre sıralamak yerine etkin olanları tespit etmek amacıylaVZA adımları eklenmiştir. Veri Zarflama Analizi (VZA) ve Analitik Ağ Süreci (AAS)’yi birleştiren bu yaklaşımVZAAS algoritması olarak adlandırılmıştır. Ürün teknik gereksinimlerinin göreceli önem değerleri bu yöntemlehesaplanmış ve Türkiye’de beyaz eşya üreticisi olan bir firmada uygulanmıştır. VZAAS algoritması ile eldeedilen sonuçların AAS tekniği ile elde edilen sonuçlardan daha iyi olduğu pazarlama uzmanları tarafından dadoğrulanmıştır.

Anahtar Kelimeler

• Veri Zarflama Analizi, Analitik Ağ Süreci, Kalite Fonksiyon Yayılımı

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