Tedarik Zinciri Yönetimi Uygulamalarının Zincir Performansı Üzerindeki Etkileri: Bir Uygulama

Yıl 2017, Cilt: 19 Sayı: 1, 367 - 386, 05.05.2017

Papatya S. Bıçakcı , Sevinç Üreten

Öz

Tedarik
zinciri performansı ve müşteri ilişkileri başarısı açısından dağıtım
yönetiminin önemi bilinmekte ve literatürde dağıtım
yönetimi konusunun ağırlıklı olarak işlendiği görülmektedir. Ancak,
günümüzün zorlu rekabet şartlarında işletmelere yol göstermek açısından tedarik
zinciri performansı üzerinde önemli rol oynayan başka alanlar da incelenmeli ve
etkileri değerlendirilmelidir. Bu çerçevede, işletme başarısını etkilediği
düşünülen talep yönetimi ve bunun
yanında tedarikçi ilişkileri konusunun altında son zamanlarda popüler bir yaklaşım
olarak kendini gösteren tedarik tabanı
yönetimi konularının da ele alınmasının ve bir ampirik çalışmayla bu
etkilerin değerlendirilmesinin yararlı olacağı düşünülmüştür. Bu düşünceden
hareketle, çalışmamızda öncelikle talep yönetimi, dağıtım yönetimi ve tedarik
tabanı yönetimi konularına ilişkin olarak literatüre dayalı kısa bir
değerlendirme yapılmış, daha sonra bu alanların her birinin tedarik zinciri
performansı üzerindeki etkilerini incelemeye yönelik bir ampirik çalışmadan
elde edilen sonuçlar aktarılmıştır. Ankara ilinde yüksek hacimde imalat yapan
42 adet işletmeden toplanan verilerle yapılan analizler sonucunda üç temel
sonuca varılmıştır. Bunlar; (1) hem talep yönetimi, hem dağıtım yönetimi, hem
de tedarik tabanı yönetimi uygulamaları, tedarik zinciri performansı üzerinde
pozitif yönlü etkiye sahiptir; (2) talep yönetimi ile dağıtım yönetiminin tedarik
zinciri performansı üzerindeki etkileri birbirlerine çok yakındır; (3) tedarik
tabanı yönetimi uygulamalarının tedarik zinciri performansı üzerindeki etkileri,
talep yönetimi ve dağıtım yönetimine göre daha güçlüdür. 

Anahtar Kelimeler

Tedarik zinciri yönetimi, Tedarik zinciri performansı, Talep yönetimi, Dağıtım yönetimi, Tedarik tabanı yönetimi

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