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Gençlerin Teknoloji Kabulünün ve Web Sitesi Tasarımının Online Alışveriş Deneyimi Üzerindeki Etkisi

Yıl 2022, Cilt: 10 Sayı: 26, 17 - 40, 30.04.2022
https://doi.org/10.52528/genclikarastirmalari.911174

Öz

Günümüzde yaşanan teknolojik gelişmelerle birlikte bireylerin yaşam standartlarında ve bilgi-iletişim araçlarına erişimlerinde önemli bir artış yaşanmaktadır. Bireylerin internet erişiminin artması ile internet sitelerinden yaptıkları alışverişlerde ciddi bir artış yaşanmaktadır. Birçok işletme faaliyet alanını sanal ortama kaydırarak günümüz rekabet dünyasında ayakta kalmaya çalışmaktadır. Son zamanlarda alışveriş konusunda teknolojik gelişmelere en hızlı adapte olan kesim gençlerdir. Bu çalışmada genç tüketicilerin teknoloji kabul modeli kapsamında algıladıkları kullanım kolaylığı ve algıladıkları fayda ile web site tasarımına yönelik algılarının online alışveriş deneyimleri üzerindeki etkisinin belirlenmesi amaçlanmaktadır. Bu doğrultuda örnek bir alışveriş sitesinden alışveriş yapmış olan genç tüketiciler arasından kartopu örnekleme yöntemi ile ulaşılan 386 genç tüketiciye 10 Ocak-10 Şubat 2021 tarihleri arasında online anket uygulaması gerçekleştirilmiştir. Elde edilen veriler SPSS 22.0 ve AMOS programları ile analiz edilmiştir. Yapısal eşitlik modellemesi kapsamında yapılan analizler neticesinde teknoloji kabul modeli alt boyutlarından algılanan kullanım kolaylığı ve algılanan fayda ile web site tasarımının online alışveriş deneyimi boyutlarından eğlence, estetik, kaçış ve eğitim boyutları üzerinde oldukça güçlü bir etkisinin olduğu belirlenmiştir.

Kaynakça

  • Arfani, M. N. (2020). The influence of hedonic pleasure, availability of time, and availability of money on impulse buying (studies on the marketplace shopee). Terbuka Journal of Economics and Business, 1(2), 35-44. a http://dx.doi.org/ 10.33830/tjeb.v1i2
  • Bilgihan, A., Kandampully, J., & Zhang, T. C. (2016). Towards a unified customer experience in online shopping environments. International Journal of Quality and Service Sciences, 8(1), 102-119. a http://dx.doi.org/10.1108/IJQSS-07-2015-0054
  • Büttner, O. B., Florack, A., & Göritz, A. S. (2013). Shopping orientation and mindsets: How motivation influences consumer information processing during shopping. Psychology & Marketing, 30(9), 779-793. http://dx.doi.org/10.1002/mar.20645
  • Büyüköztürk, Ş. (2019). Sosyal bilimler için veri analizi el kitabı: istatistik, araştırma deseni, SPSS uygulamaları ve yorum. Pegem Akademi Yayınevi.
  • Cebi, S. (2013). Determining importance degrees of website design parameters based on interactions and types of websites. Decision Support Systems, 54(2), 1030-1043. http://doi.org/10.1016/j.dss.2012.10.036
  • Chang, H. J. J. J., Dokko, J., Min, J., ve Rakib, M. A. N. (2020). A typology of online shopping consumers and its relation to online shopping perception and obsession. International Textile and Apparel Association Annual Conference Proceedings, Portland, ABD.
  • Chelvarayan, A., Jie, C. S., ve Fern, Y. S. (2021). Factors Affecting Students’ Perception of Online Shopping. International Journal of Entrepreneurship, Business and Creative Economy, 1(1), 13-24. http://dx.doi.org/10.31098/ijebce.v1i1.424
  • Cheng, T. E., Lam, D. Y., & Yeung, A. C. (2006). Adoption of internet banking: an empirical study in Hong Kong. Decision support systems, 42(3), 1558-1572. http://dx.doi.org/10.1016/j.dss.2006.01.002
  • Cohen, L. M. L. and Morrison, K.(2007). Research methods in education. Rouledge.
  • Çelik, H. E., & Yılmaz, V. (2013). LISREL 9.1 ile yapısal eşitlik modellemesi: temel kavramlar-uygulamalar-programlama. Anı Yayıncılık.
  • Çokluk, Ö., Şekercioğlu, G., & Büyüköztürk, Ş. (2012). Sosyal bilimler için çok değişkenli istatistik: SPSS ve LISREL uygulamaları. Pegem Akademi.
  • Davis, F. D. (1985). A Technology Acceptance Model For Empirically Testing New End-User Information Systems: Theory and Results. (PhD). Massachusetts Institute of Technology,
  • Demangeot, C., & Broderick, A. J. (2006). Exploring the experiential intensity of online shopping environments. Qualitative Market Research: An International Journal, 9(4), 325-351. http://dx.doi.org/10.1108/13522750610689078
  • Enginkaya, E. (2006). Elektronik Perakendecilik Elektronik Alışveriş. Ege Akademik Bakış Dergisi, 6(1), 10-16.
  • Fishbein, M., ve Ajzen, I. (1975). Belief, attitude, intention, and behavior: an introduction to theory and research. Addison-Wesley Pub. Co.
  • Gravetter, F. J., & Wallnau, L. B. (2013). Statistics for the behavioral sciences. Wadsworth Cengage Learning.
  • Gürbüz, S. (2019). AMOS ile yapısal eşitlik modellemesi. Seçkin Yayıncılık.
  • Gürbüz, S., & Şahin, F. (2018). Sosyal bilimlerde araştırma yöntemleri. Seçkin Yayıncılık.
  • Ha, Y., & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79-96. http://dx.doi.org/ 10.1108/09564231211208989
  • Haber Türk. (2019). 2019'da yüzde 150 büyümek istiyor!, Erişim: https://www.haberturk.com/trendyol-6-aylik-sonuclarini-paylasti-2514622-ekonomi
  • Hausman, A. V., ve Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5-13. http://doi.org/10.1016/j.jbusres.2008.01.018
  • Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140.
  • Huang, Y. C., Chang, L. L., Yu, C. P., & Chen, J. (2019). Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications. Journal of Hospitality Marketing & Management, 28(8), 957-980. http://dx.doi.org/10.1080/19368623.2019.1580172
  • İslamoğlu, A. H., & Alnıaçık, Ü. (2019). Sosyal bilimlerde araştırma yöntemleri. Beta Yayınevi.
  • Javed, M. K., Degong, M., & Qadeer, T. (2019). Relation between Chinese consumers’ ethical perceptions and purchase intentions: A perspective on ethical company/brand management strategies. Asia Pacific Journal of Market ing and Logistics, 31(3), 670–690. http://doi.org/10.1108/APJML-10-2017-0254
  • Jeong, S.W., Fiore, A.M., Niehm, L.S., & Lorenz, F.O. (2009), “The role of experiential value in online shopping”. Internet Research: Electronic Networking Applications and Policy, 19(1), 105-24.http://dx.doi.org/10.1108/10662240910927858
  • Kalaycı, Ş. (2017). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. Ankara: Dinamik Akademi.
  • Karaoğlan, S., Durukan., T. (2020) Dijital Pazarlama Çağında Çevrimiçi Alışverişin Fayda ve Risk Algısı, İşletme Araştırmaları Dergisi, 12 (2), 1072-1082. http://doi.org/10.20491/isarder.2020.896
  • Kawaf, F., & Tagg, S. (2017). The construction of online shopping experience: A repertory grid approach. Computers in Human Behavior, 72, 222-232. http://dx.doi.org/ 10.1016/j.chb.2017.02.055
  • Khalifa, M., & Liu, V. (2007). Online consumer retention: contingent effects of online shopping habit and online shopping experience. European Journal of Information Systems, 16(6), 780-792. http://dx.doi.org/ 10.1057/palgrave.ejis.3000711
  • Kline, R. B. (2016). Principles and practice of structural equation modeling. The Guilford Press.
  • Kozak, M. (2017). Bilimsel araştırma: tasarım, yazım ve yayım teknikleri. Detay Yayıncılık.
  • Köker, N. E., Köseoğlu, Ö., & YAKIN, M. (2018). E-Satın alma niyeti internet ve sosyal medya kullanımı tarafından pekiştiriliyor mu? üniversite öğrencileri üzerine nicel bir araştırma. Erciyes İletişim Dergisi, 5(4), 143-162. http://dx.doi.org/: 10.17680/erciyesiletisim.422394
  • Kulviwat, S., Bruner II, G. C., Kumar, A., Nasco, S. A., ve Clark, T. (2007). Toward a unified theory of consumer acceptance technology. Psychology & Marketing, 24(12), 1059-1084. doi:https://doi.org/10.1002/mar.20196
  • Lee, Y., Kozar, K. A., ve Larsen, K. R. T. (2003). The technology acceptance model: Past, present, and future. Communications of the Association for Information Systems, 12, 752-780. http://dx.doi.org/ 10.17705/1CAIS.01250
  • Ltifi, M., ve Gharbi, J.-E. (1970). E-satisfaction and e-loyalty of consumers shopping online. The Journal of Internet Banking and Commerce, 17(1), 1-20.
  • Mick, D., ve Fournier, S. (1998). Paradoxes of technology: Consumer cognizance, emotions, and coping strategies. Journal of Consumer Research, 25, 123-143. doi:10.1086/209531
  • Midgley, D. F., ve Dowling, G. R. (1993). A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages. Journal of Consumer Research, 19(4), 611-625.
  • Mohseni, S., Jayashree, S., Rezaei, S., Kasim, A., & Okumus, F. (2018). Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism, 21(6), 616-645. http://doi.org/10.1080/13683500.2016.1200539
  • Montoya-Weiss, M. M., Voss, G. B., ve Grewal, D. (2003). Determinants of online channel use and overall satisfaction with a relational, multichannel service provider. Journal of the Academy of Marketing Science, 31(4), 448-458. doi:10.1177/0092070303254408
  • Nakip, M., & Yaraş, E. (2017). Pazarlamada araştırma teknikleri. Seçkin Yayıncılık.
  • Ocak, M. (2020). AMOS ile adım adım yapısal eşitlik modeli uygulamaları. Ekin Basım Yayın Dağıtım.
  • Petry, N. M. (2002). A comparison of young, middle-aged, and older adult treatment-seeking pathological gamblers. The Gerontologist, 42(1), 92-99.
  • Pine, B. J. & Gilmore, J. H. (2001) Welcome to the experience economy, Health Forum Journal, 44(5), 10–16. http://dx.doi.org/
  • Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard business review, 76(4), 97-105.
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How Website Design And Young People’s Acceptance Of Technology Impact Their Online Shopping Experiences

Yıl 2022, Cilt: 10 Sayı: 26, 17 - 40, 30.04.2022
https://doi.org/10.52528/genclikarastirmalari.911174

Öz

As technology has continued to improve, we have witnessed remarkable increases in living standards and individuals’ ability to access both information and communication tools In conjunction with today’s technological developments. This has consequently led to a dramatic increase in online shopping. A great number of businesses have attempted to bolster their relevance in today’s competitive world by integrating themselves into the virtual realm. Young people have been quick to adopt these technological developments whilst shopping. This study aims to determine how young consumers’ perceived ease of use and perceived usefulness within the scope of the technology acceptance model and their perception of website design impact their online shopping experience. Accordingly, 386 young consumers who, selected through snowball sampling, had used the specific shopping site to purchase goods and merchandise completed an online survey between January 10 and February 10, 2021. The data collected were then analyzed using SPSS 22.0 and AMOS. Our analyses revealed that perceived ease of use, perceived usefulness, and website design had a very strong, positive impact on young people’s online shopping experiences, and particularly on entertainment, aesthetics, escape, and education.

Kaynakça

  • Arfani, M. N. (2020). The influence of hedonic pleasure, availability of time, and availability of money on impulse buying (studies on the marketplace shopee). Terbuka Journal of Economics and Business, 1(2), 35-44. a http://dx.doi.org/ 10.33830/tjeb.v1i2
  • Bilgihan, A., Kandampully, J., & Zhang, T. C. (2016). Towards a unified customer experience in online shopping environments. International Journal of Quality and Service Sciences, 8(1), 102-119. a http://dx.doi.org/10.1108/IJQSS-07-2015-0054
  • Büttner, O. B., Florack, A., & Göritz, A. S. (2013). Shopping orientation and mindsets: How motivation influences consumer information processing during shopping. Psychology & Marketing, 30(9), 779-793. http://dx.doi.org/10.1002/mar.20645
  • Büyüköztürk, Ş. (2019). Sosyal bilimler için veri analizi el kitabı: istatistik, araştırma deseni, SPSS uygulamaları ve yorum. Pegem Akademi Yayınevi.
  • Cebi, S. (2013). Determining importance degrees of website design parameters based on interactions and types of websites. Decision Support Systems, 54(2), 1030-1043. http://doi.org/10.1016/j.dss.2012.10.036
  • Chang, H. J. J. J., Dokko, J., Min, J., ve Rakib, M. A. N. (2020). A typology of online shopping consumers and its relation to online shopping perception and obsession. International Textile and Apparel Association Annual Conference Proceedings, Portland, ABD.
  • Chelvarayan, A., Jie, C. S., ve Fern, Y. S. (2021). Factors Affecting Students’ Perception of Online Shopping. International Journal of Entrepreneurship, Business and Creative Economy, 1(1), 13-24. http://dx.doi.org/10.31098/ijebce.v1i1.424
  • Cheng, T. E., Lam, D. Y., & Yeung, A. C. (2006). Adoption of internet banking: an empirical study in Hong Kong. Decision support systems, 42(3), 1558-1572. http://dx.doi.org/10.1016/j.dss.2006.01.002
  • Cohen, L. M. L. and Morrison, K.(2007). Research methods in education. Rouledge.
  • Çelik, H. E., & Yılmaz, V. (2013). LISREL 9.1 ile yapısal eşitlik modellemesi: temel kavramlar-uygulamalar-programlama. Anı Yayıncılık.
  • Çokluk, Ö., Şekercioğlu, G., & Büyüköztürk, Ş. (2012). Sosyal bilimler için çok değişkenli istatistik: SPSS ve LISREL uygulamaları. Pegem Akademi.
  • Davis, F. D. (1985). A Technology Acceptance Model For Empirically Testing New End-User Information Systems: Theory and Results. (PhD). Massachusetts Institute of Technology,
  • Demangeot, C., & Broderick, A. J. (2006). Exploring the experiential intensity of online shopping environments. Qualitative Market Research: An International Journal, 9(4), 325-351. http://dx.doi.org/10.1108/13522750610689078
  • Enginkaya, E. (2006). Elektronik Perakendecilik Elektronik Alışveriş. Ege Akademik Bakış Dergisi, 6(1), 10-16.
  • Fishbein, M., ve Ajzen, I. (1975). Belief, attitude, intention, and behavior: an introduction to theory and research. Addison-Wesley Pub. Co.
  • Gravetter, F. J., & Wallnau, L. B. (2013). Statistics for the behavioral sciences. Wadsworth Cengage Learning.
  • Gürbüz, S. (2019). AMOS ile yapısal eşitlik modellemesi. Seçkin Yayıncılık.
  • Gürbüz, S., & Şahin, F. (2018). Sosyal bilimlerde araştırma yöntemleri. Seçkin Yayıncılık.
  • Ha, Y., & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79-96. http://dx.doi.org/ 10.1108/09564231211208989
  • Haber Türk. (2019). 2019'da yüzde 150 büyümek istiyor!, Erişim: https://www.haberturk.com/trendyol-6-aylik-sonuclarini-paylasti-2514622-ekonomi
  • Hausman, A. V., ve Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5-13. http://doi.org/10.1016/j.jbusres.2008.01.018
  • Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140.
  • Huang, Y. C., Chang, L. L., Yu, C. P., & Chen, J. (2019). Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications. Journal of Hospitality Marketing & Management, 28(8), 957-980. http://dx.doi.org/10.1080/19368623.2019.1580172
  • İslamoğlu, A. H., & Alnıaçık, Ü. (2019). Sosyal bilimlerde araştırma yöntemleri. Beta Yayınevi.
  • Javed, M. K., Degong, M., & Qadeer, T. (2019). Relation between Chinese consumers’ ethical perceptions and purchase intentions: A perspective on ethical company/brand management strategies. Asia Pacific Journal of Market ing and Logistics, 31(3), 670–690. http://doi.org/10.1108/APJML-10-2017-0254
  • Jeong, S.W., Fiore, A.M., Niehm, L.S., & Lorenz, F.O. (2009), “The role of experiential value in online shopping”. Internet Research: Electronic Networking Applications and Policy, 19(1), 105-24.http://dx.doi.org/10.1108/10662240910927858
  • Kalaycı, Ş. (2017). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. Ankara: Dinamik Akademi.
  • Karaoğlan, S., Durukan., T. (2020) Dijital Pazarlama Çağında Çevrimiçi Alışverişin Fayda ve Risk Algısı, İşletme Araştırmaları Dergisi, 12 (2), 1072-1082. http://doi.org/10.20491/isarder.2020.896
  • Kawaf, F., & Tagg, S. (2017). The construction of online shopping experience: A repertory grid approach. Computers in Human Behavior, 72, 222-232. http://dx.doi.org/ 10.1016/j.chb.2017.02.055
  • Khalifa, M., & Liu, V. (2007). Online consumer retention: contingent effects of online shopping habit and online shopping experience. European Journal of Information Systems, 16(6), 780-792. http://dx.doi.org/ 10.1057/palgrave.ejis.3000711
  • Kline, R. B. (2016). Principles and practice of structural equation modeling. The Guilford Press.
  • Kozak, M. (2017). Bilimsel araştırma: tasarım, yazım ve yayım teknikleri. Detay Yayıncılık.
  • Köker, N. E., Köseoğlu, Ö., & YAKIN, M. (2018). E-Satın alma niyeti internet ve sosyal medya kullanımı tarafından pekiştiriliyor mu? üniversite öğrencileri üzerine nicel bir araştırma. Erciyes İletişim Dergisi, 5(4), 143-162. http://dx.doi.org/: 10.17680/erciyesiletisim.422394
  • Kulviwat, S., Bruner II, G. C., Kumar, A., Nasco, S. A., ve Clark, T. (2007). Toward a unified theory of consumer acceptance technology. Psychology & Marketing, 24(12), 1059-1084. doi:https://doi.org/10.1002/mar.20196
  • Lee, Y., Kozar, K. A., ve Larsen, K. R. T. (2003). The technology acceptance model: Past, present, and future. Communications of the Association for Information Systems, 12, 752-780. http://dx.doi.org/ 10.17705/1CAIS.01250
  • Ltifi, M., ve Gharbi, J.-E. (1970). E-satisfaction and e-loyalty of consumers shopping online. The Journal of Internet Banking and Commerce, 17(1), 1-20.
  • Mick, D., ve Fournier, S. (1998). Paradoxes of technology: Consumer cognizance, emotions, and coping strategies. Journal of Consumer Research, 25, 123-143. doi:10.1086/209531
  • Midgley, D. F., ve Dowling, G. R. (1993). A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages. Journal of Consumer Research, 19(4), 611-625.
  • Mohseni, S., Jayashree, S., Rezaei, S., Kasim, A., & Okumus, F. (2018). Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism, 21(6), 616-645. http://doi.org/10.1080/13683500.2016.1200539
  • Montoya-Weiss, M. M., Voss, G. B., ve Grewal, D. (2003). Determinants of online channel use and overall satisfaction with a relational, multichannel service provider. Journal of the Academy of Marketing Science, 31(4), 448-458. doi:10.1177/0092070303254408
  • Nakip, M., & Yaraş, E. (2017). Pazarlamada araştırma teknikleri. Seçkin Yayıncılık.
  • Ocak, M. (2020). AMOS ile adım adım yapısal eşitlik modeli uygulamaları. Ekin Basım Yayın Dağıtım.
  • Petry, N. M. (2002). A comparison of young, middle-aged, and older adult treatment-seeking pathological gamblers. The Gerontologist, 42(1), 92-99.
  • Pine, B. J. & Gilmore, J. H. (2001) Welcome to the experience economy, Health Forum Journal, 44(5), 10–16. http://dx.doi.org/
  • Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard business review, 76(4), 97-105.
  • Pine, B. J., ve Gilmore, H. J. (1999). The experience economy work ıs theatre every business a stage, Harvard Business School Press.
  • Rosen, D. E., ve Purinton, E. (2004). Website design: Viewing the web as a cognitive landscape. Journal of Business Research, 57(7), 787-794. doi:https://doi.org/10.1016/S0148-2963(02)00353-3
  • Salehi, F., Abdollahbeigi, B., Langroudi, A. C., ve Salehi, F. (2012). The Impact of Website Information Convenience on E-commerce Success of Companies. Procedia - Social and Behavioral Sciences, 57, 381-387. http://dx.doi.org/: 10.1016/j.sbspro.2012.09.1201
  • Samuel, L.H.S., Balaji, M.S. and Wei, K.K. (2015) An investigation of online shopping experience on trust and behavioral intentions. Journal of Internet Commerce, 14(2), 233-254. http://doi.org/10.1080/15332861.2015.1028250
  • Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67. http://dx.doi.org/10.1362/026725799784870496
  • Schumacker, R. E., & Lomax, R. G. (2004). Beginner’s guide to structural equation modeling. Lawrence Erlbaum Associates.
  • Song, J. H., ve Zinkhan, G. M. (2003). Features of web site design, perceptions of web site quality, and patronage behavior. Paper presented at the ACME 2003 proceedings.
  • Sundbo, J., & Sørensen, F. (2013). Introduction to the experience economy. In Handbook on the experience economy. Edward Elgar Publishing.
  • Swapana, M., & Padmavathy, C. (2017). Factors Influencing Online Shopping Experience a Conceptual Model and Implications. Global Management Review, 11(1), 18-26.
  • Toklu, A. T. (2019). Çevrimiçi alışveriş ve müşteri memnuniyetinin araştırılması: web tasarımının rolü. Business & Management Studies: An International Journal, 7(5), 2408-2426. http://dx.doi.org/10.15295/bmij.v7i5.1270
  • Ural, A., & Kılıç, İ. (2018). Bilimsel araştırma süreci ve spss ile veri analizi. Detay Yayıncılık.
  • Varinli, İ. (2012). Pazarlamada yeni yaklaşımlar. Detay Yayıncılık.
  • Venkatesh, V. (2000). Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model. Information Systems Research. 11(4), 342-365. Retrieved from http://www.jstor.org/stable/23011042
  • Wan, Y., Nakayama, M., & Sutcliffe, N. (2012). The impact of age and shopping experiences on the classification of search, experience, and credence goods in online shopping. Information Systems and e-Business Management, 10(1), 135-148. http:// doi 10.1007/s10257-010-0156-y
  • We are Social, H. (2019). Digital 2018:Turkey. Retrieved from https://datareportal.com/reports/digital-2018-turkey
  • Yeşilot, F., & Dal, N. E. (2019). Müşteri Deneyimi Oluşturma ve Deneyimsel Pazarlama: Iyaşpark Alışveriş Merkezi (AVM) Müşterileri ile Bir Araştırma. Mehmet Akif Ersoy Üniversitesi Uygulamalı Bilimler Dergisi, 3(2), 263-296.
  • Zhang, P., ve Dran, G. M. v. (2000). Satisfiers and dissatisfiers: A two-factor model for website design and evaluation. Journal of the American Society for Information Science, 51(14), 1253-1268. http://doi: 10.31200/makuubd.604936
  • Yıldız, E. (2020). SmartPLS ile Yapısal Eşitlik Modellemesi Reflektif ve Formatif Yapılar. Seçkin Yayıncılık.
  • Zeren, D. (2015). Teknoloji Kabul Modeli. In M. İ. Yağcı & S. Çabuk (Eds.), Pazarlama Teorileri. (ss. 000-000). MediaCat.
  • Zhang, P., ve Dran, G. M. v. (2000). Satisfiers and dissatisfiers: A two-factor model for website design and evaluation. Journal of the American Society for Information Science, 51(14), 1253-1268.
Toplam 65 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makalesi
Yazarlar

Deniz Akgül 0000-0002-5143-7267

Mustafa Taylan Dağıstan 0000-0003-2859-3744

Yayımlanma Tarihi 30 Nisan 2022
Kabul Tarihi 7 Nisan 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 10 Sayı: 26

Kaynak Göster

APA Akgül, D., & Dağıstan, M. T. (2022). Gençlerin Teknoloji Kabulünün ve Web Sitesi Tasarımının Online Alışveriş Deneyimi Üzerindeki Etkisi. Gençlik Araştırmaları Dergisi, 10(26), 17-40. https://doi.org/10.52528/genclikarastirmalari.911174

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