Paylaşım Ekonomisinin Sınırlarını Belirginleştirmek: Kavramsal Genişlemeye Karşı Yeni Bir Tanım Önerisi

Öz

2013 yılından bu yana Web of Science (WoS) veri tabanında indekslenen paylaşım ekonomisi konulu makalelerin sayısında hızlı bir artışa şahit olunmuştur. Ancak bu çalışmalar, kavramı tanımlama noktasında bir uzlaşıdan yoksundur. Bu çerçevede çalışmamız, literatürdeki mevcut tanımlardan hareketle katı bir kavramsal tanım geliştirmeye odaklanmakta ve altı temel niteliği içeren yeni bir tanım önermektedir. Bize ne yakın tanım, pazarlama alanının en saygın dergisi Journal of Marketing’de yayımlanan Eckhardt ve arkadaşları (2019) tarafından yapılan tanımdır. Fakat Echard ve diğ (2019) tanımı da kavramsal genişlemeye yol açma riski taşımaktadır. Âtıl kapasite, dijital platform, kitle kaynak, akranlar arası işlem, aynî veya nakdi bedel mukâbili ve erişime dayalı kullanım niteliklerinden oluşan yeni tanımımız, paylaşım ekonomisi kavramına yönelik gelecekteki araştırmalar için sağlam bir kuramsal yapıtaşı olacaktır.

Anahtar Kelimeler

• Paylaşım Ekonomisi
• Paylaşım Platformu
• Kavramsal Genişleme

Towards a Rigorous Definition of the Sharing Economy: Preventing Conceptual Stretching

Öz

Since 2013, we have witnessed a rapid increase in the number of articles on the sharing economy indexed in the Web of Science (WoS) database. However, these studies lack a consensus on how to define the concept. In this regard, our study focuses on developing a strict conceptual definition based on existing definitions in the literature and proposes a new definition that includes six core attributes. The definition most similar to ours was proposed by Eckhardt et al. (2019) and published in the Journal of Marketing, the most prominent journal in of marketing. However, the definition by Eckhardt et al. (2019) also carries the risk of conceptual stretching. Our new definition—comprising the attributes of idle capacity, digital platform, crowdsourcing, peer-to-peer transaction, compensation, and access-based usage—provides a solid theoretical foundation for future research on the concept of the sharing economy.

Anahtar Kelimeler

• Sharing Economy
• Sharing Platform
• Conceptual Stretching

Kaynakça

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