SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ

Yasemin Baskındağlı; Erkut Altındağ

SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ

Öz

Rekabetin yüksek olduğu bir hizmet sunum ortamında sağlık yöneticilerinin yönetim uygulamalarında rakiplerinden farklı olmak adına stratejik yönetim politikalarını kullanmaları gereklidir. Bu bağlamda, iki farklı kamu hastanesinde içsel pazarlama ve kurumsal itibarın çalışanların örgütsel bağlılık ve iş tatmini üzerine olan etkisi Kaynakların Korunması Teorisi ve Sosyal Kimlik Teorisi kapsamında ele alınarak incelenmiştir. Öte yandan iş tatmininin içsel pazarlama ve kurumsal itibarın bağlılığa etkisinde aracılık rolü olup olmadığı da ampirik olarak test edilmiştir. Araştırmanın bağımsız değişkenlerinin arasındaki ilişkinin tespiti ve iş tatmini olgusunun bu değişkenlerin üzerindeki aracılık etkisini test etmek üzere, çoklu regresyon analizi uygulanmıştır. Bu çalışma; içsel pazarlama ve kurumsal itibarın iş tatmini üzerine doğrudan pozitif yönde etkisi olduğunu ayrıca içsel pazarlama ve kurumsal itibarın örgütsel bağlılığa doğrudan pozitif yönde etkisi olduğunu göstermiştir. Öte yandan araştırmada, içsel pazarlama ve kurumsal itibarın örgütsel bağlılığa etkisinde iş tatmininin kısmi aracılık rolü olduğu hipotezi kısmen destek bulmuştur.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Yasemin Baskındağlı ^*
0000-0002-9021-0305
Türkiye

Erkut Altındağ
0000-0003-0173-0454
Türkiye

Yayımlanma Tarihi

11 Ocak 2023

Gönderilme Tarihi

31 Ağustos 2022

Kabul Tarihi

29 Aralık 2022

Yayımlandığı Sayı

Yıl 2022 Cilt: 17 Sayı: 2

IZ

https://izlik.org/JA76JA73EK

Kaynak Göster

RIS / Bibtex

APA

Baskındağlı, Y., & Altındağ, E. (2023). SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ. Girişimcilik ve Kalkınma Dergisi, 17(2), 129-153. https://izlik.org/JA76JA73EK

AMA

1.Baskındağlı Y, Altındağ E. SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ. GKD. 2023;17(2):129-153. https://izlik.org/JA76JA73EK

Chicago

Baskındağlı, Yasemin, ve Erkut Altındağ. 2023. “SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ”. Girişimcilik ve Kalkınma Dergisi 17 (2): 129-53. https://izlik.org/JA76JA73EK.

EndNote

Baskındağlı Y, Altındağ E (01 Ocak 2023) SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ. Girişimcilik ve Kalkınma Dergisi 17 2 129–153.

IEEE

[1]Y. Baskındağlı ve E. Altındağ, “SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ”, GKD, c. 17, sy 2, ss. 129–153, Oca. 2023, [çevrimiçi]. Erişim adresi: https://izlik.org/JA76JA73EK

ISNAD

Baskındağlı, Yasemin - Altındağ, Erkut. “SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ”. Girişimcilik ve Kalkınma Dergisi 17/2 (01 Ocak 2023): 129-153. https://izlik.org/JA76JA73EK.

JAMA

1.Baskındağlı Y, Altındağ E. SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ. GKD. 2023;17:129–153.

MLA

Baskındağlı, Yasemin, ve Erkut Altındağ. “SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ”. Girişimcilik ve Kalkınma Dergisi, c. 17, sy 2, Ocak 2023, ss. 129-53, https://izlik.org/JA76JA73EK.

Vancouver

1.Yasemin Baskındağlı, Erkut Altındağ. SAĞLIK SEKTÖRÜNDE İÇSEL PAZARLAMA VE KURUMSAL İTİBARIN ÇALIŞANLARIN İŞ TATMİNİ VE ÖRGÜTSEL BAĞLILIKLARINA ETKİSİ. GKD [Internet]. 01 Ocak 2023;17(2):129-53. Erişim adresi: https://izlik.org/JA76JA73EK