Kitle Psikolojisi: Modern Finansal Sistemlerde Sürü Davranışını Keşfetmek

Yıl 2025, Cilt: 20 Sayı: 1, 334 - 362, 30.06.2025

Üzeyir Aydın , Zihni Tuncsiper , Selim Şanlısoy

https://doi.org/10.48145/gopsbad.1647749

Öz

Bu çalışma, 2014-2025 yılları aralığında finansal piyasalarda gözlemlenen sürü davranışının akademik literatürdeki izini sürmek amacıyla kapsamlı bir bibliyometrik analiz sunmaktadır. Scopus veri tabanından edinilen veri seti, araştırma kapsamındaki yayınların sayısal artışı, en üretken kurumlar, ülkeler ve yazarlar ile en çok atıf alan çalışmalar üzerinden değerlendirilmiştir. Analiz sonucunda, Southern Illinois University Edwardsville ve University of Pretoria gibi kurumların sürü davranışı literatürüne önemli katkılar sağladığı, Birleşik Krallık, Amerika Birleşik Devletleri ve Çin gibi ülkelerin hem üretkenlik hem de bilimsel iş birliği açısından merkezi roller üstlendiği tespit edilmiştir. Literatürdeki yükseliş trendinin, özellikle 2020 sonrası dönemde COVID-19’un finansal piyasalara etkisi ve kripto para piyasalarında artan ilgiyle paralel seyrettiği gözlemlenmiştir. Anahtar kelime analizi, “herding behavior” kavramının çalışma alanının merkezinde yer aldığını ve bununla bağlantılı olarak “behavioral finance”, “cryptocurrency” ve “COVID-19” gibi kavramların literatürde belirgin tematik kümeler oluşturduğunu ortaya koymuştur. Ayrıca, farklı dönemlerde araştırma odaklarının değiştiği, erken dönemlerde bilgi asimetrisi, volatilite ve piyasa tepkisi gibi geleneksel konulara odaklanılırken, daha yeni çalışmaların dijital varlıklar, sosyal öğrenme ve pandeminin etkileri gibi modern temalara yöneldiği saptanmıştır.

Anahtar Kelimeler

Sürü Davranışı , Davranışsal Finans , Finansal Piyasalar , Kripto Paralar , Bibliyometrik Analiz

The Psychology of Crowds: Exploring Herd Behaviour in Modern Financial Systems

Öz

This study presents a comprehensive bibliometric analysis to trace the herding behaviour observed in financial markets in the academic literature between 2014 and 2025. The dataset obtained from the Scopus database is analysed based on the numerical increase in the number of publications, the most productive institutions, countries and authors, and the most cited studies. The analysis reveals that institutions such as Southern Illinois University Edwardsville and the University of Pretoria have made significant contributions to the swarm behaviour literature, while countries such as the United Kingdom, the United States and China have played central roles in terms of both productivity and scientific collaboration. It is observed that the upward trend in the literature is in parallel with the impact of COVID-19 on financial markets and the increasing interest in cryptocurrency markets, especially in the post-2020 period. Keyword analysis reveals that the concept of ‘herding behaviour’ is at the centre of the field of study and that related concepts such as ‘behavioural finance’, ‘cryptocurrency’ and ‘COVID-19’ form distinct thematic clusters in the literature. It is also found that research foci have changed in different periods, with early studies focusing on traditional topics such as information asymmetry, volatility and market reaction, while more recent studies have turned towards modern themes such as digital assets, social learning and pandemic effects.

Anahtar Kelimeler

Herd Behaviour , Behavioural Finance , Financial Markets , Cryptocurrencies , Bibliometric Analysis

Kaynakça

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