An Alternative to The Over-Consumption Practice: Frugality of Immigrants from Bulgaria Living in Bursa
Abstract
The over-consumption practices of the consumption
age have lately been attracting increasing attention by many academic
disciplines. This attention focuses mainly on the consumer, but it seems too
early to talk about any research interest on the non-consumer. This study tries
to focus on a group of people as an example of who do not consume in the
over-consuming world. While non-consumers are the
starting point of this study, the population of the immigrants, who are said to
be tight-fisted, comprises those who immigrated to Bursa from Bulgaria. 356
people selected from this population are the sample of the study. The claim
that immigrants from Bulgaria are frugal is a premise of the study, and certain
hypotheses were developed to test this premise. This study employs the survey
technique, and the responses were analyzed with the application of Mann-Whitney
U and Kruskal-Wallis H tests, and Spearmana’s rho correlation analysis. The
findings revealed that the immigrants in question were generally frugal.
Accordingly, it was concluded that those who migrated to Turkey in 1970-1979
are more frugal, and those immigrating from Kardzhali are less frugal compared
to those who came from other cities. Finally, the continuity of the frugality
behavior by the second-generation (born in Bursa) immigrants was found to be
significant in terms of the continuity of the practices of this immigrant
group.
Keywords
Kaynakça
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