Medya cepheleri tasarım parametreleri: Türkiye ve diğer ülkelerden farklı örneklemlere yönelik bir araştırma

Öz

Kent kullanıcıları için interaktif bir iletişim yapısı sağlayan medya cepheleri modern dönemde ortaya çıkmış ve kullanımları yaygınlaşmıştır. Çalışmada medya cephesi tasarlama sürecini etkileyecek parametreleri belirlemeyi ve ilgili parametrelerin nasıl değiştiğini araştırmak amaçlanmaktadır. Değerlendirme süreci için Türkiye’de ve kontrol grubu olarak diğer ülkelerde olan ve farklı fonksiyonlara sahip binalardan oluşan 14 örnek medya cephesi seçilmiştir. Bu cepheleri analiz etmek, dijitalleşme düzeyini ve bu konuda detaylı bilgi birikimini ortaya çıkarmak açısından önemlidir. Çalışmada gözlem yöntemi ile incelenen medya cephelerine yönelik çizelgeler kullanılarak verilerin karşılaştırması yapılmıştır. Karşılaştırmalı analiz yöntemi ile medya cephelerinin kullanım amaçları ve tasarımına yönelik parametrelerin araştırılması, Türkiye medya cephelerinin gelişiminde öngörüde bulunmak açısından önemli bir rol oynamaktadır. Karşılaştırmaya göre, Türkiye'de bulunan medya cephelerinin son gelişmeleri yakalayamadığı tespit edilmiştir. Medya cephelerinin kullanım amaçlarının ve tasarım parametrelerinin farklılaşmasının yetersiz olduğu görülmüştür. Sonuç olarak, medya cephesi örnekleri üzerinden elde edilen sonuçlarla tasarımcı ve uygulamacıya yol gösterileceği düşünülmektedir.

Anahtar Kelimeler

• Dijital medya
• Medya cepheleri
• Mimarlıkta iletişim
• Cephelerin gelişimi
• Cephe tasarımı

Parameters for designing media facades: A research toward different cases from Turkey and other countries

Abstract

The media facades that provide an interactive communication structure for urban users have emerged in the modern period, and the use of these facades has become common. This paper aims to determine the parameters that will affect the process of designing media facades and discover how design-related parameters are distributed in the practices of designing these media facades. For the evaluation process, 14 sample facades that are universally representative and serve different functions in buildings located in Turkey and other countries (control group) were selected. Analyzing these facades is important to reveal the digitalization level and detailed know-how in this regard. Data were compared using the charts for the media facade formations reviewed through observation method. Examining the parameters regarding the designs of media facades through the comparative analysis method plays a key role in predicting the development of media facades in Turkey. According to the comparison results, the media facades in Turkey were not able to catch up with the recent developments. It was observed that the diversification of the use purposes of media facades and the differentiation of the parameters for design were insufficient. As a result, it is thought that the designers and practitioners will be guided by the results obtained through the examples of the media facades.

Keywords

• Digital media
• Communication on architecture
• Development of facades
• Façade design
• Media façades

Kaynakça

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