A New Methodology for Design Studios: Incorporating a Defined Set of Need-Based Design Drivers

Öz

This research offers an interpretation of Maslow's hierarchical human needs theory, exploring how the prioritization of needs within a human-centered design (HCD) framework can function as a structuring principle in design studio education by positioning a specific human need as the central design driver. By investigating how highlighting different levels of human needs within sequential project modules influences the design process and outcomes, the study aims to provide practical insights for design educators and students. This paper presents a case study of fourth-year industrial design students, in which the course was divided into three modules, each addressing a different need level (Benefit, Joy, Inspiration) for the defined target user group and design context. Drawing on the findings, the study proposes a structured methodology that helps students navigate layered human needs, demonstrating how their engagement evolves from functional concerns to emotional and aspirational dimensions. The study also highlights the value of clear module framing, a progressively intensifying timeline, structured question development, and reflective sessions in fostering a more holistic design process.

Anahtar Kelimeler

• Design studio
• Human-centered design
• Design education
• Design methodologies
• Maslow’s hierarchy of needs

Tasarım Stüdyoları İçin Yeni Bir Metodoloji: Tanımlanmış Bir İhtiyaca Dayalı Tasarım Bileşenlerinin Entegre Edilmesi

Öz

Bu araştırma, Maslow’un hiyerarşik insan ihtiyaçları kuramına, insan odaklı tasarım yaklaşımı çerçevesinde bir yorum sunmakta ve belirli bir insan ihtiyaç grubunu tasarım sürecinde itici temel faktör olarak konumlandırarak, tasarım stüdyosu eğitiminde nasıl yapılandırıcı bir ilke olarak işlev görebileceğini incelemektedir. Çalışma, ardışık proje modüllerinde farklı insan ihtiyaç düzeylerinin vurgulanmasının tasarım süreci ve çıktıları üzerindeki etkilerini araştırarak, tasarım eğitmenleri ve öğrencileri için pratik içgörüler sunmayı amaçlamaktadır. Makale, dördüncü sınıf endüstriyel tasarım öğrencilerinin yer aldığı bir vaka çalışmasını sunmaktadır. Bu kapsamda ders, tanımlanmış hedef kullanıcı grubu ve tasarım bağlamı için farklı ihtiyaç düzeylerine (Fayda, Neşe, İlham) odaklanan üç modüle ayrılmıştır. Elde edilen bulgular doğrultusunda çalışma, öğrencilerin katmanlı insan ihtiyaçları arasında yön bulmalarına yardımcı olan yapılandırılmış bir metodoloji önermekte; tasarım sürecinde işlev odaklı ihtiyaçların yanı sıra duygusal ve özgerçekleştirme boyutlarının da önemine değinmektedir. Ayrıca araştırma, modül çerçevelerinin açık ve anlaşılır şekilde tanıtılmasının, hangi modülün ne kadar uzun bir tasarım süreci gerektirdiğinin belirtilmesinin, geri bildirim oturumlarının ve yapılandırılmış soru geliştirme süreçlerinin daha bütüncül bir tasarım sürecinin gelişimindeki önemini de vurgulamaktadır.

Anahtar Kelimeler

• Tasarım stüdyosu
• İnsan odaklı tasarım
• Tasarım eğitimi
• Tasarım metodolojileri
• Maslow’un ihtiyaçlar hiyerarşisi

Kaynakça

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