YOUNG ADULTS’ ATTITUDES AND PREFERENCES ABOUT YOUNG BEDROOM FURNITURE AND FURNISHINGS

Yıl 2020, Cilt: 8 Sayı: 3, 669 - 679, 28.09.2020

Tuğba Andaç Güzel

Öz

Decisions made by young adults regarding the decoration of their bedrooms are not only important in terms of understanding their self-development but also for understanding the prospective consumer profile. In this study, the preferences and attitudes of young adults aged 18–25 years who live in Kayseri province of Turkey regarding furniture and furnishings were analyzed. A survey was designed and implemented and data were analyzed using descriptive statistics and cross table. Results of the study indicate the following: young adults living in Kayseri are directly involved in the design of their bedrooms (47.2%) and their preferences are mostly influenced by the internet and their social networks (53.3%). These young consumers tend to prefer branded products (51%) and designs that are functional, all-purpose (62.9%) and timeless (38.6%). However, ultimately, their decisions are based on price and costs (35%) even though they would like to have products with an aesthetic design (49.5%).

Anahtar Kelimeler

Young Bedroom, Furniture, Furnishing, Preference, Attitudes

Destekleyen Kurum

-

Proje Numarası

-

Teşekkür

-

Kaynakça

• [1] United States Department of Health and Human Services Office, The young adult definition, Washington, D.C., USA (2017). https://www.hhs.gov/ash/oah/sites/default/files/2017foa-paf.pdf. Accessed March 02, 2019.
• [2] Fincham, F. D. and M. Cui., Romantic Relationships in Emerging Adulthood. Cambridge University Press, Cambridge, UK, (2010).
• [3] Ross, H. and Friedman O., Origins of Ownership of Property: New Directions for Child and Adolescent Development, John Wiley and Sons, Hoboken, NJ, USA, (2011).
• [4] Nielson, K. J. and Taylor D. A., Interiors an Introduction, The McGraw-Hill Companies, New York, USA, ( 2011).
• [5] Allen, P. S., L. M Jones, and Stimpson M. F., Beginnings of Interior Environments. Pearson Prentice Hall, New Jersey, USA, ( 2004).
• [6] Arıkan, R. and Odabası Y., Consumer Behavior and Consumer Awareness, Anadolu University Press, Eskisehir, Turkey, (1996).
• [7] Mucuk, I., Marketing Principles. Der Publishing, Istanbul, Turkey, (1994).
• [8] Karafaklioglu, M., Marketing Principles. Literature Publishing, Istanbul, Turkey, (2006).
• [9] Peter, J. and Jerry O. C., Consumer Behavior and Marketing Strategy, McGraw-Hill/Irwin, New York, USA (2010).
• [10]. Turkish Industry and Business Association, Turkey e-commerce, e-commerce development, overcoming borders and new norms 2019, Ankara, Turkey, (2019). https://tusiad.org/tr/yayinlar/raporlar/item/10309-e-ticaretin-gelisimi-sinirlarin-asilmasi-ve-yeni-normlar. Accessed March 12, 2019.
• [11] Abbott-Chapman, J. and Robertson M., “Youth, leisure and home: space, place and identity”. Society and Leisure, 24(2): 485–506, (2001) doi:https://doi.org/10.7202/000192ar
• [12] Jones, R. M., Taylor, D. E., Dick, A. J., Singh, A., and Cook, J. L. “Bedroom design and decoration: gender differences in preference and activity,” Adolescence, 42(167): 539–554, (2007). doi:https://doi.org/10.1177/110330880701600103
• [13] Hodkinson, P. and Lincoln S., “Online journals as virtual bedrooms? Young people, identity and personal space,” Young, 16(1):27–46, (2008) doi:10.1177/110330880701600103
• [14] Cagatay, K., N. Kahraman, and Yildirim K., “Determination of the design criteria for teenage room ınteriors and ınterior elements: METU biology and food engineering departments sample,” Kastamonu Univ., Journal of Forestry Faculty, 16(1):54–63, (2016). doi:https://doi.org/10.17475/kujff.66903
• [15] Newson, C., “Co-constructed space and the power of presents: unwrapping relational ıdentity in the teenage bedroom,” Home Cultures, 14(3):279–306, (2017). doi:https://doi.org/10.1080/17406315.2018.1507795
• [16] Lihra, T., U. “Buehlmann, and Graf, R., Customer preferences for customized household furniture,” J. Forest Econ., 18(2):94–112, (2012).doi:https://doi.org/10.1016/j.jfe.2011.11.001
• [17] Serin, H. and Andac, T., “An investigation of the preferences of furniture consumers depending on education and age factors in Turkey”. African Journal of Business Management, 6(22):6658–6666, (2012). doi:https://doi.org/10.5897/AJBM12.402
• [18] Andac, T. and Guzel, A., “Attitudes of families with children towards eco-friendly designed furniture: Kayseri sample”. BioResources, 12(3):5942–5952, (2017). doi:https://doi.org/10.15376/biores.12.3.5942-5952
• [19] Okcu, O. and Kekec Morkoc, D., “Determınıng the preferences of customers for furnıture: a research on the socıal medıa,” J Advanced Technology Sciences, 6(3):72–84, . (2017). http://dergipark.org.tr/duzceitbd/issue/33124/363253
• [20] Wan, M., Y. Zhang, and Ye, W., “Consumer willingness-to-pay a price premium for eco-friendly children's furniture in Shanghai and Shenzhen, China,” Forest Prod. J., 68(3):317-327, (2018). https://doi.org/10.13073/FPJ-D-17-00050
• [21] Republic of Turkey Governorship of Kayseri, Industry. Ankara, Turkey (2019). http://www.kayseri.gov.tr/sanayii. Accessed March 10, 2019.
• [22] Central Anatolia Exporters' Association, Furniture industry report. Ankara, Turkey (2016). www.turkishfurniture.org/TR,15299/mobilya-sektor-raporu-2016.html. Accessed March 05, 2019.
• [23] Republic of Turkey Ministry of Trade, Furniture sector report 2018, Ankara, Turkey (2018). https://ticaret.gov.tr/data/5b87000813b8761450e18d7b/Mobilya.pdf . Accessed March 7, 2019.
• [24] Biemer, P. P. and Lyberg, L. E., Introduction to Survey Quality, John Wiley and Sons Publication, Hoboken, New Jersey, USA (2003).
• [25] Lavrakas, P. J.,. Encyclopedia of Survey Research Methods, Sage Publication, Oaks, CA, USA, (2008).
• [26] Sullivan, L. E., The Sage Glossary of the Social and Behavioral Sciences. Sage Publication, Oaks, CA, USA, (2009).
• [27] Waikato Environment for Knowledge Analysis, Software and download, The University of Waikato, New Zealand, (2019). https://www.cs.waikato.ac.nz/ml/weka/downloading.html. Accessed March 20, 2019.
• [28] Andac Guzel T., “Genç Odalarının Kişiselleştirilmesinde Mobilya ve Mefruşatların Dekorasyondaki Rolü/The Role of Furniture and Furnishings in Decoration in the Personalization of Young Bedrooms,” Online Journal of Art and Design, 8(2), (2020a) (accepted).
• [29] Roos, A., and Hugosson, M., “Consumer preferences for wooden and laminate flooring,” Wood Material Science and Engineering 3(1-2), 29-37, (2008).
• [30] Andac Guzel, T., “Consumer Attitudes toward Preference and Use of Wood, Woodenware, and Furniture: A Sample from Kayseri,” Turkey. BioResources, 15(1), 28-37, (2020b).
• [31] Lihra, T., and Graf, R., “Multi-channel communication and consumer choice in the household furniture buying process,” Direct Marketing: An International Journal 1(3), 146-160, (2007). doı: 10.1108/17505930710779324
• [32] Kaputa, V., Pirc Barcic, A., and Maťova, H., “Consumer preferences for wooden furniture in Croatia and Slovakia,” BioResources 13(3), 6280-6299, (2018).doi: 10.15376 / biores.13.3.6280-6299