The Effect of Cryptocurrency Investments on the Financial Decision-Making of Consumers

Öz

Aim: This study aims to gain an in-depth understanding of the decision-making processes of investors in Nevşehir regarding cryptocurrencies, focusing on how various factors influence their financial behavior. Method: A quantitative research design was adopted, and data were collected using a survey method. The questionnaire captured information on the socio-demographic characteristics, financial conditions, and behavioral tendencies of individual investors residing in Nevşehir. Results: The findings indicate that cryptocurrencies have a significant impact on the investment decisions of individuals in Nevşehir. Most of the investors are public sector employees, and they primarily aim to preserve their capital while seeking high returns. Furthermore, cryptocurrency markets have emerged as a prominent factor shaping financial preferences and strategies. Conclusion: This study contributes to the understanding of how individuals approach cryptocurrency investments, offering insights into the behavioral patterns and motivations behind such financial decisions. The results may inform policymakers, financial advisors, and future research on cryptocurrency-related investment behavior.

Anahtar Kelimeler

• Nevşehir
• Financial Consumer
• Cryptocurrencies
• Investment Decision
• Behavioral Finance

Kripto Para Yatırımlarının Finansal Tüketicilerinin Kararlarına Etkisi

Öz

Amaç: Bu çalışma, Nevşehir’deki yatırımcıların kripto paralara yönelik karar verme süreçlerini derinlemesine anlamayı ve çeşitli faktörlerin finansal davranışlarını nasıl etkilediğini ortaya koymayı amaçlamaktadır. Yöntem: Araştırmada nicel bir araştırma deseni benimsenmiş ve veriler anket yöntemiyle toplanmıştır. Anket formu, Nevşehir'de ikamet eden bireysel yatırımcıların sosyo-demografik özellikleri, finansal durumları ve davranışsal eğilimlerine ilişkin bilgiler içermektedir. Bulgular: Elde edilen bulgular, kripto paraların Nevşehir’deki bireylerin yatırım kararları üzerinde önemli bir etkisi olduğunu göstermektedir. Yatırımcıların büyük çoğunluğunu kamu çalışanları oluşturmaktadır ve bu kişiler yatırım yaparken öncelikli olarak sermaye koruması ve yüksek gelir elde etmeyi hedeflemektedir. Ayrıca, kripto para piyasaları bireylerin finansal tercihlerini şekillendiren önemli bir faktör haline gelmiştir. Sonuç: Bu çalışma, bireylerin kripto para yatırımlarına nasıl yaklaştıklarını anlamaya katkı sağlamakta ve bu tür finansal kararların arkasındaki davranışsal kalıplar ile motivasyonlara dair önemli içgörüler sunmaktadır. Elde edilen sonuçlar, politika yapıcılar, finansal danışmanlar ve gelecekteki kripto para yatırımı odaklı araştırmalar için yol gösterici olabilir.

Anahtar Kelimeler

• Nevşehir
• Finansal Tüketici
• Kripto Paralar
• Yatırım Kararı
• Davranışsal Finans

Destekleyen Kurum

Yoktur.

Etik Beyan

Etik kurul kararı alınmıştır.

Kaynakça

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