Öz
Investing in the frontier markets of Anatolia are avoided by the corporations. Because the investors are not sure whether the employees will be an issue or not. The government incentives are aimed to support the development of these markets. The frontier markets of Anatolia have cost and labor advantages. Quality perceptions of the employees have a great impact on employee loyalty. To learn the opinions of the enployees, 50 employees are interviewed. It is seen that they relate employee loyalty, brand reputation and quality to each other. This is an opportunity for the reputable companies which is planning to invest in Anatolia.
Anahtar Kelimeler
Kaynakça
- ENDERWICK, P. (2009) “Managing quality failure in China: lessons from the dairy industry case”, International Journal of Emerging Markets, Vol. 4, No. 3, pp. 220-234.
- LANCASTER, K. (1990) “The economics of product variety”, Marketing Science,Vol. 9, No. 3, pp. 189-206.
- LI, S., LI, M. and TAN, J. J. (1998) “Understanding diversification in a transition economy: A theoretical exploration”, Journal of Applied Management Studies, Vol. 7, No. 1, pp. 77– 9
- NGUYEN, T.D., BARRETT, N.J. and MILLER, K.E. (2010) “Brand loyalty in emerging markets”, Marketing Intelligence and Planning, Vol. 29, No. 3, pp. 222-232.
- ÖZKAN, A. H. (2012) Choosing the right employees for a better CRM”, Paper presented at the 6th Annual Quality Conference, Hamdan Bin Mohammed University, Dubai.
- PENG, M. W., LEE, S. H. and WANG, D. Y. L. (2005) “What determines the scope of the firm over time? A focus on institutional relatedness”, Academy of Management Review, Vol. 30, No. 3, pp. 622–633.
- RAMDAS, K. (2003), “Managing product variety: an integrative review and research directions”, Production and Operations Management, Vol. 12 No. 1, pp. 79-101.
- SCAVARDA, L.F., REICHART, A., HAMACHER, S. and HOLWEG, M. (2009) “Managing product variety in emerging markets”, International Journal of Operations, Vol. 30, No.2, pp. 205-224.
- TÜRKIYE İSTATİSTİK KURUMU (2000) “Genel nüfus sayımları 1970-2000”. Ankara.
- TÜRKIYE ISTATISTIK KURUMU (2010) “Adrese Dayalı Nüfus Kayıt Sistemi (ADNKS)”. http//tuikapp.tuik.gov.tr/adnksdagitapp/adnks.zul. (22.02.2012).
Öz
Tüzel kişilik taşıyan lirketler Anadolu’nun gelişmekte olan piyasalarına yatırım yapmaktan kaçınmaktadır. Çünkü yatırımcılar çalışanların bir sorun olup olmayacağından emin değildir. Devlet teşvikleri bu piyasaların gelişmesini hedef almaktadır. Anadolu’nın gelişmekte olan pazarlarında maliyet ve işgücü avantajları vardır. Çalışanların kalite algılarının çalışan sadakati üzerinde büyük etkisi vardır.
Anahtar Kelimeler
Kaynakça
- ENDERWICK, P. (2009) “Managing quality failure in China: lessons from the dairy industry case”, International Journal of Emerging Markets, Vol. 4, No. 3, pp. 220-234.
- LANCASTER, K. (1990) “The economics of product variety”, Marketing Science,Vol. 9, No. 3, pp. 189-206.
- LI, S., LI, M. and TAN, J. J. (1998) “Understanding diversification in a transition economy: A theoretical exploration”, Journal of Applied Management Studies, Vol. 7, No. 1, pp. 77– 9
- NGUYEN, T.D., BARRETT, N.J. and MILLER, K.E. (2010) “Brand loyalty in emerging markets”, Marketing Intelligence and Planning, Vol. 29, No. 3, pp. 222-232.
- ÖZKAN, A. H. (2012) Choosing the right employees for a better CRM”, Paper presented at the 6th Annual Quality Conference, Hamdan Bin Mohammed University, Dubai.
- PENG, M. W., LEE, S. H. and WANG, D. Y. L. (2005) “What determines the scope of the firm over time? A focus on institutional relatedness”, Academy of Management Review, Vol. 30, No. 3, pp. 622–633.
- RAMDAS, K. (2003), “Managing product variety: an integrative review and research directions”, Production and Operations Management, Vol. 12 No. 1, pp. 79-101.
- SCAVARDA, L.F., REICHART, A., HAMACHER, S. and HOLWEG, M. (2009) “Managing product variety in emerging markets”, International Journal of Operations, Vol. 30, No.2, pp. 205-224.
- TÜRKIYE İSTATİSTİK KURUMU (2000) “Genel nüfus sayımları 1970-2000”. Ankara.
- TÜRKIYE ISTATISTIK KURUMU (2010) “Adrese Dayalı Nüfus Kayıt Sistemi (ADNKS)”. http//tuikapp.tuik.gov.tr/adnksdagitapp/adnks.zul. (22.02.2012).
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Haziran 2013 |
| Gönderilme Tarihi | 1 Şubat 2014 |
| Yayımlandığı Sayı | Yıl 2013 Cilt: 4 Sayı: 8 |
