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Online Visual Perception of “Corporate Sustainability” in the World’s Most Spoken Languages

Yıl 2019, Cilt 7, Sayı 2, 220 - 242, 25.10.2019
https://doi.org/10.18795/gumusmaviatlas.620704

Öz

The internet with many user-friendly features lets people from different cultures access and share visual data more easily. Intrigued by this opportunity, an attempt was made in this study to explore how the concept of “corporate sustainability” was perceived in the most spoken languages of the world. To that end, the top 12 languages of the world were identified — Chinese (Mandarin), English, Spanish, German, French, Turkish, Urdu, Arabic, Bengali, Portuguese, Russian and Japanese. Then, the term “corporate sustainability” was translated to each. Next, an image search was performed using each translation result as a keyword on images.google.com. The first 50 results in each language were analyzed and categorized into themes. Results showed that perceptions varied depending on the language and culture. Perceptions highlighted the environmental aspect in some languages, with images about environmental management and preservation of the ecosystem, and the social aspect in others, with visuals of humans and society.

Kaynakça

  • AUSTIN, Peter (2006). "Survival of languages", Twentyfirst Annual Darwin College Lecture Series 2006: Survival, Lecture 3: 3 February 2006, London: School of Oriental and African Studies.
  • BANSAL, Pratima (2005). "Evolving sustainably: A longitudinal study of corporate sustainable development", Strategic Management Journal, 26(3): 197-218.
  • BENN, Suzanne, DUNPHY, Dexter ve GRIFFITHS, Andrew (2006). "Enabling change for corporate sustainability: An integrated perspective", Australasian Journal of Environmental Management, 13(3): 156-165.
  • DYLLICK, Thomas ve HOCKERTS, Kai (2002). "Beyond the business case for corporate sustainability", Business Strategy and the Environment, 11(2): 130-141.
  • ETHNOLOGUE (2016). "Summary by language size", Erişim Tarihi: (https://www.ethnologue.com/statistics/size).
  • FIGGE, Frank ve HAHN, Tobias (2012). "Is green and profitable sustainable? Assessing the trade-off between economic and environmental aspects", International Journal of Production Economics, 140(1): 92-102.
  • GANESCU, Mariana Cristina (2012). "Corporate social responsibility, a strategy to create and consolidate sustainable businesses", Theoretical and Applied Economics, 19(11): 91-106.
  • LEE, Ki-Hoon ve BALL, Robert (2003). "Achieving sustainable corporate competitiveness: Strategic link between top management's (green) commitment and corporate environmental strategy", Greener Management International, Winter(44): 89-104.
  • MATIASEK, R. (2010). Corporate sustainability: Company strategies and consumers, (Yayımlanmamış Doktora Tezi), University of Graz, Graz, Austria.
  • MOLINA-AZORÍN, José F., CLAVER-CORTÉS, Enrique, LÓPEZ-GAMERO, Maria D. ve TARÍ, Juan J. (2009). "Green management and financial performance: A literature review", Management Decision, 47(7): 1080-1100.
  • MONTIEL, Ivan (2008). "Corporate social responsibility and corporate sustainability: Separate pasts, common futures", Organization & Environment, 21(3): 245-269.
  • PIRNEA, Ionela Carmen, OLARU, Marieta ve MOISA, Cristina (2011). "Relationship between corporate social responsibility and social sustainability", Economy Transdisciplinarity Cognition, 14(1): 36-43.
  • SCHALTEGGER, Stefan, HERZIG, Christian, KLEIBER, Oliver ve MÜLLER, Jan (2002). Sustainability management in business enterprises: Concepts and instruments for sustainable organisation development (3935630182), Bonn, The Federal Ministry for the Environment, Nature conservation and Nuclear Safety (BMU), Division for Environment and Economy: http://www2.leuphana.de/umanagement/csm/content/nama/downloads/pdf-dateien/nmu_fs_engl_final.pdf.
  • SCHALTEGGER, Stefan, WINDOLPH, Sarah Elena, HARMS, Dorli ve HÖRISCH, Jacob (ed.) (2014). Corporate sustainability in international comparison: State of practice, opportunities and challenges, Cham: Springer International Publishing.
  • SHARMA, Sanjay ve RUUD, Audun (2003). "On the path to sustainability: Integrating social dimensions into the research and practice of environmental management", Business Strategy and the Environment, 12(4): 205-214.
  • SHRIVASTAVA, Paul ve HART, Stuart (1995). "Creating sustainable corporations", Business Strategy and the Environment, 4(3): 154-165.
  • VAN MARREWIJK, Marcel (2003). "Concepts and definitions of CSR and corporate sustainability: Between agency and communion", Journal of Business Ethics, 44(2-3): 95-105.
  • WAGNER, Marcus ve SCHALTEGGER, Stefan (2004). "The effect of corporate environmental strategy choice and environmental performance on competitiveness and economic performance: An empirical study of EU manufacturing", European Management Journal, 22(5): 557-572.
  • WEBER, George (1997). "Top languages: The world’s 10 most influential languages", AATF National Bulletin, 24(3): 22-28. ZHANG, Feng, RIO, Maud, ALLAIS, Romain, ZWOLINSKI, Peggy, CARRILLO, Tatiana Reyes, ROUCOULES, Lionel, . . . BUCLET, Nicolas (2013). "Toward an systemic navigation framework to integrate sustainable development into the company", Journal of Cleaner Production, 54: 199-214.

Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı

Yıl 2019, Cilt 7, Sayı 2, 220 - 242, 25.10.2019
https://doi.org/10.18795/gumusmaviatlas.620704

Öz

Birçok kullanıcı dostu özelliğe sahip olan internet, farklı kültürlerden insanların görsel verilere daha kolay erişmesini ve paylaşmasını sağlamaktadır. Bu çalışmada “kurumsal sürdürülebilirlik” kavramının dünyanın en çok konuşulan dillerinde nasıl algılandığını keşfetmeye yönelik bir girişimde bulunulmuştur. Bu amaçla, dünyanın en çok konuşulan 12 dili tespit edilmiştir: Çince, İngilizce, İspanyolca, Almanca, Fransızca, Türkçe, Urduca, Arapça, Bengalce, Portekizce, Rusça ve Japonca. Ardından, “kurumsal sürdürülebilirlik” terimi her birine çevrilmiştir. Daha sonra, her çeviri images.google.com.tr adresinde görsel aramada kullanılmıştır. Her dildeki ilk 50 sonuç analiz edilmiş ve temalar halinde sınıflandırılmıştır. Sonuçlar, algıların dile ve kültüre bağlı olarak değiştiğini göstermiştir. Algılar, bazı dillerde çevre yönetimi ve ekosistemin korunması ile ilgili görseller üzerinden çevresel yönü; diğerlerinde ise insan ve toplum görselleri üzerinden sosyal yönü vurgulamıştır.

Kaynakça

  • AUSTIN, Peter (2006). "Survival of languages", Twentyfirst Annual Darwin College Lecture Series 2006: Survival, Lecture 3: 3 February 2006, London: School of Oriental and African Studies.
  • BANSAL, Pratima (2005). "Evolving sustainably: A longitudinal study of corporate sustainable development", Strategic Management Journal, 26(3): 197-218.
  • BENN, Suzanne, DUNPHY, Dexter ve GRIFFITHS, Andrew (2006). "Enabling change for corporate sustainability: An integrated perspective", Australasian Journal of Environmental Management, 13(3): 156-165.
  • DYLLICK, Thomas ve HOCKERTS, Kai (2002). "Beyond the business case for corporate sustainability", Business Strategy and the Environment, 11(2): 130-141.
  • ETHNOLOGUE (2016). "Summary by language size", Erişim Tarihi: (https://www.ethnologue.com/statistics/size).
  • FIGGE, Frank ve HAHN, Tobias (2012). "Is green and profitable sustainable? Assessing the trade-off between economic and environmental aspects", International Journal of Production Economics, 140(1): 92-102.
  • GANESCU, Mariana Cristina (2012). "Corporate social responsibility, a strategy to create and consolidate sustainable businesses", Theoretical and Applied Economics, 19(11): 91-106.
  • LEE, Ki-Hoon ve BALL, Robert (2003). "Achieving sustainable corporate competitiveness: Strategic link between top management's (green) commitment and corporate environmental strategy", Greener Management International, Winter(44): 89-104.
  • MATIASEK, R. (2010). Corporate sustainability: Company strategies and consumers, (Yayımlanmamış Doktora Tezi), University of Graz, Graz, Austria.
  • MOLINA-AZORÍN, José F., CLAVER-CORTÉS, Enrique, LÓPEZ-GAMERO, Maria D. ve TARÍ, Juan J. (2009). "Green management and financial performance: A literature review", Management Decision, 47(7): 1080-1100.
  • MONTIEL, Ivan (2008). "Corporate social responsibility and corporate sustainability: Separate pasts, common futures", Organization & Environment, 21(3): 245-269.
  • PIRNEA, Ionela Carmen, OLARU, Marieta ve MOISA, Cristina (2011). "Relationship between corporate social responsibility and social sustainability", Economy Transdisciplinarity Cognition, 14(1): 36-43.
  • SCHALTEGGER, Stefan, HERZIG, Christian, KLEIBER, Oliver ve MÜLLER, Jan (2002). Sustainability management in business enterprises: Concepts and instruments for sustainable organisation development (3935630182), Bonn, The Federal Ministry for the Environment, Nature conservation and Nuclear Safety (BMU), Division for Environment and Economy: http://www2.leuphana.de/umanagement/csm/content/nama/downloads/pdf-dateien/nmu_fs_engl_final.pdf.
  • SCHALTEGGER, Stefan, WINDOLPH, Sarah Elena, HARMS, Dorli ve HÖRISCH, Jacob (ed.) (2014). Corporate sustainability in international comparison: State of practice, opportunities and challenges, Cham: Springer International Publishing.
  • SHARMA, Sanjay ve RUUD, Audun (2003). "On the path to sustainability: Integrating social dimensions into the research and practice of environmental management", Business Strategy and the Environment, 12(4): 205-214.
  • SHRIVASTAVA, Paul ve HART, Stuart (1995). "Creating sustainable corporations", Business Strategy and the Environment, 4(3): 154-165.
  • VAN MARREWIJK, Marcel (2003). "Concepts and definitions of CSR and corporate sustainability: Between agency and communion", Journal of Business Ethics, 44(2-3): 95-105.
  • WAGNER, Marcus ve SCHALTEGGER, Stefan (2004). "The effect of corporate environmental strategy choice and environmental performance on competitiveness and economic performance: An empirical study of EU manufacturing", European Management Journal, 22(5): 557-572.
  • WEBER, George (1997). "Top languages: The world’s 10 most influential languages", AATF National Bulletin, 24(3): 22-28. ZHANG, Feng, RIO, Maud, ALLAIS, Romain, ZWOLINSKI, Peggy, CARRILLO, Tatiana Reyes, ROUCOULES, Lionel, . . . BUCLET, Nicolas (2013). "Toward an systemic navigation framework to integrate sustainable development into the company", Journal of Cleaner Production, 54: 199-214.

Ayrıntılar

Birincil Dil Türkçe
Konular Sosyal
Bölüm Araştırma Makalesi
Yazarlar

Mustafa Nuri URAL> (Sorumlu Yazar)
GÜMÜŞHANE ÜNİVERSİTESİ
0000-0001-7011-401X
Türkiye


Özlem TUNA>
AFYONKARAHİSAR SAĞLIK BİLİMLERİ ÜNİVERSİTESİ
0000-0002-5842-7889
Türkiye

Yayımlanma Tarihi 25 Ekim 2019
Başvuru Tarihi 16 Eylül 2019
Kabul Tarihi 8 Ekim 2019
Yayınlandığı Sayı Yıl 2019, Cilt 7, Sayı 2

Kaynak Göster

Bibtex @araştırma makalesi { gumusmaviatlas620704, journal = {Mavi Atlas}, eissn = {2148-5232}, address = {}, publisher = {Gümüşhane Üniversitesi}, year = {2019}, volume = {7}, number = {2}, pages = {220 - 242}, doi = {10.18795/gumusmaviatlas.620704}, title = {Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı}, key = {cite}, author = {Ural, Mustafa Nuri and Tuna, Özlem} }
APA Ural, M. N. & Tuna, Ö. (2019). Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı . Mavi Atlas , 7 (2) , 220-242 . DOI: 10.18795/gumusmaviatlas.620704
MLA Ural, M. N. , Tuna, Ö. "Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı" . Mavi Atlas 7 (2019 ): 220-242 <https://dergipark.org.tr/tr/pub/gumusmaviatlas/issue/49751/620704>
Chicago Ural, M. N. , Tuna, Ö. "Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı". Mavi Atlas 7 (2019 ): 220-242
RIS TY - JOUR T1 - Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı AU - Mustafa NuriUral, ÖzlemTuna Y1 - 2019 PY - 2019 N1 - doi: 10.18795/gumusmaviatlas.620704 DO - 10.18795/gumusmaviatlas.620704 T2 - Mavi Atlas JF - Journal JO - JOR SP - 220 EP - 242 VL - 7 IS - 2 SN - -2148-5232 M3 - doi: 10.18795/gumusmaviatlas.620704 UR - https://doi.org/10.18795/gumusmaviatlas.620704 Y2 - 2019 ER -
EndNote %0 Mavi Atlas Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı %A Mustafa Nuri Ural , Özlem Tuna %T Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı %D 2019 %J Mavi Atlas %P -2148-5232 %V 7 %N 2 %R doi: 10.18795/gumusmaviatlas.620704 %U 10.18795/gumusmaviatlas.620704
ISNAD Ural, Mustafa Nuri , Tuna, Özlem . "Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı". Mavi Atlas 7 / 2 (Ekim 2019): 220-242 . https://doi.org/10.18795/gumusmaviatlas.620704
AMA Ural M. N. , Tuna Ö. Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı. Mavi Atlas. 2019; 7(2): 220-242.
Vancouver Ural M. N. , Tuna Ö. Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı. Mavi Atlas. 2019; 7(2): 220-242.
IEEE M. N. Ural ve Ö. Tuna , "Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı", Mavi Atlas, c. 7, sayı. 2, ss. 220-242, Eki. 2019, doi:10.18795/gumusmaviatlas.620704

Tarandığımız Dizinler:

19020 19017 1901824810 19019

e-ISSN: 2148-5232