The Erosion of the Enculturation Function of Domestic Tourism in the Focus of McDisneyization

Öz

Heterogeneity and dynamism are rooted within the foundations of the existing social structure. Therefore, for an effective enculturation process, interacting beyond the relatively narrow daily and routine environment has increased its importance. In this direction, the importance of domestic tourism activities has increased in the acquisition of the social culture spread over the geography. While focusing on the enculturation function of domestic tourism in the study, it is aimed to shed light on and draw attention to the erosive aspect of McDisneyization which accelerates transformation of destinations into placeless spaces adorned with pseudo-events to the enculturation function. Consequently; it is laid stress on destinations with high McDisneyization where artificiality, uniformity and commercialization come to the forefront, significantly neutralize the enculturation function of domestic tourism. In addition to this, the importance of not considering tourists under a single category and supporting touristic experiences that are more responsive to the search for meaning in terms of the development of destinations are emphasized.

Anahtar Kelimeler

• McDisneyization
• Domestic Tourism
• Enculturation
• Post-Modernism
• Tourism Sociology

McDisneyleşme Odağında İç Turizmin Kültürleme İşlevindeki Aşınma

Öz

Heterojenlik ve dinamizm, mevcut sosyal yapının temellerine kadar işlemiştir. Dolayısıyla etkin bir kültürleme süreci geçirilebilmesi için gündelik ve rutin nitelikteki görece dar çevrenin ötesi ile etkileşim halinde olunması bir gereklilik halini almıştır. Bu doğrultuda, coğrafyaya yayılmış olan toplumsal kültürün ediniminde iç turizm faaliyetlerinin önemi de artmıştır. Çalışmada iç turizmin kültürleme işlevine odaklanılırken, destinasyonların sözde-olaylarla bezeli mekânsız alanlara dönüşümünü hızlandıran McDisneyleşmenin kültürleme işlevini aşındırıcı yönüne ışık tutulması ve dikkat çekilmesi amaçlanmıştır. Sonuç olarak; yapaylığın, tek tipliliğin ve ticarileşmenin ön plana çıktığı McDisneyleşmenin yüksek olduğu destinasyonların, iç turizmin kültürleme işlevini kayda değer ölçüde etkisizleştirdiği üzerinde durulmuştur. Bununla birlikte, destinasyonların gelişiminde turistlerin tek bir kategori altında ele alınmamasının ve anlam arayışına daha fazla cevap veren nitelikte turistik deneyimlerin desteklenmesinin önemi vurgulanmıştır.

Anahtar Kelimeler

• McDisneyleşme
• İç Turizm
• Kültürleme
• Post-Modernizm
• Turizm Sosyolojisi

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