New Generation Tourist Typology: A Study on Couchsurfing Türkiye Members

Öz

This study aims to determine the typologies of the members of the free accommodation network Couchsurfing (CS). Since there is intense human interaction in CS, theories of social psychology were used. In this study, which adopted the hermeneutic paradigm, phenomenology, a qualitative research design, was preferred. Primary data was obtained by interview technique, and secondary data was obtained from blog pages, vlog contents and CS member information. Content analysis, descriptive analysis, systematic analysis and inductive perspectives were adopted in data analysis. As a result of this study, five different types were identified as utilitarian, cultural individualist, cultural ambassador, idealist and social. This study is limited to CS members in Türkiye. Typologies were identified in the context of online and offline behavior, motivation, interaction, experience, and personality traits. The tourism industry should develop service processes for the new generation tourist types with an industry-specific hybrid model without ignoring the sharing economy.

Anahtar Kelimeler

• Sharing Economy
• Tourist Typology
• Social Psychology
• Phenomenology
• Couchsurfing

Proje Numarası

Yok

Yeni Nesil Turist Tipolojisi Couchsurfing Türkiye Üyeleri Üzerine Bir Araştırma

Öz

Bu araştırmanın amacı ücretsiz konaklama ağı Couchsurfing (CS) üyelerinin tipolojilerini tespit etmektir. CS uygulamasında yoğun insan etkileşimi olduğu için sosyal psikoloji kuramlarından faydalanılmıştır. Yorumlayıcı paradigmayı benimseyen bu araştırmada nitel araştırma desenlerinden fenomenoloji tercih edilmiştir. Birincil veri görüşme tekniğiyle, ikincil veri ise blog sayfaları, vlog içerikleri ve CS üye bilgileri ile elde edilmiştir. Veri analizinde içerik analizi, betimsel analiz, sistematik analiz ve tümevarımsal bakış benimsenmiştir. Bu araştırmanın sonucunda faydacı, kültürel bireyci, kültür elçisi, idealist ve sosyal olmak üzere beş farklı tip tespit edilmiştir. Bu araştırma, Türkiye’deki CS üyeleri ile sınırlıdır. Tipolojiler, çevrimiçi ve çevrimdışı davranış, motivasyon, etkileşim, deneyim ve kişilik özellikleri kapsamında saptanmıştır. Turizm sektörü, paylaşım ekonomisini göz ardı etmeden sektöre özgü hibrit bir model ile yeni nesil turist tiplerine yönelik hizmet süreçlerini geliştirmelidir.

Anahtar Kelimeler

• Paylaşım Ekonomisi
• Turist Tipolojisi
• Sosyal Psikoloji
• Fenomenoloji
• Couchsurfing

Destekleyen Kurum

Yok

Proje Numarası

Yok

Teşekkür

Yok

Kaynakça

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