Araştırma Makalesi
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Yeni Nesil Turist Tipolojisi Couchsurfing Türkiye Üyeleri Üzerine Bir Araştırma

Yıl 2023, , 575 - 601, 27.09.2023
https://doi.org/10.32572/guntad.1279561

Öz

Bu araştırmanın amacı ücretsiz konaklama ağı Couchsurfing (CS) üyelerinin tipolojilerini tespit etmektir. CS uygulamasında yoğun insan etkileşimi olduğu için sosyal psikoloji kuramlarından faydalanılmıştır. Yorumlayıcı paradigmayı benimseyen bu araştırmada nitel araştırma desenlerinden fenomenoloji tercih edilmiştir. Birincil veri görüşme tekniğiyle, ikincil veri ise blog sayfaları, vlog içerikleri ve CS üye bilgileri ile elde edilmiştir. Veri analizinde içerik analizi, betimsel analiz, sistematik analiz ve tümevarımsal bakış benimsenmiştir. Bu araştırmanın sonucunda faydacı, kültürel bireyci, kültür elçisi, idealist ve sosyal olmak üzere beş farklı tip tespit edilmiştir. Bu araştırma, Türkiye’deki CS üyeleri ile sınırlıdır. Tipolojiler, çevrimiçi ve çevrimdışı davranış, motivasyon, etkileşim, deneyim ve kişilik özellikleri kapsamında saptanmıştır. Turizm sektörü, paylaşım ekonomisini göz ardı etmeden sektöre özgü hibrit bir model ile yeni nesil turist tiplerine yönelik hizmet süreçlerini geliştirmelidir.

Destekleyen Kurum

Yok

Proje Numarası

Yok

Teşekkür

Yok

Kaynakça

  • Alrawadieh, Z., & Demirdelen, D. (2019). Turizm ve ağırlama endüstrisinde paylaşım ekonomisi. Detay Yayıncılık.
  • Altinay, L., & Taheri, B. (2019). Emerging themes and theories in the sharing economy: a critical note for hospitality and tourism. International Journal of Contemporary Hospitality Management, 31(1), 180-193.
  • Ayazlar, R. A. (2018). Paylaşım ekonomisi ve turizm endüstrisine yansımaları. Gaziantep University Journal of Social Sciences, 17(3), 1185-1202.
  • Ayers-Greenidge, E. (2012). Free associations: an exploration of guests’ experiences in the couchsurfing exchange. Wright Institute.
  • Bialski, P. (2007). Intimate tourism friendships in a state of mobility: the case of the online hospitality network [M.A. thesis, University of Warsaw, Poland].
  • Bialski, P., & Batorski, D. (2009). From online familiarity to offline trust: how a virtual community creates familiarity and trust between strangers. Taylor&Francis Group.
  • Botsman, R., & Rogers, R. (2010). Whats mine is yours: how collaborative consumption is changing the way we live. Collins.
  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.
  • Chen, D. J. (2012). Global concept, local practice: Taiwanese experience of couchsurfing. Hospitality & Society, 1(3), 279-297.
  • Chen, D. J. (2018). Couchsurfing: performing the travel style through hospitality exchange. Tourist studies, 18(1), 105-122.
  • Cohen, E. (1972). Toward a sociology of international tourism. Social Research, 39, 164-82.
  • Decrop, A., Del Chiappa, G., Mallargé, J., & Zidda, P. (2018). Couchsurfing has made me a better person and the world a better place: the transformative power of collaborative tourism experiences. Journal of Travel & Tourism Marketing, 35(1), 57-72.
  • Demir, E., & Emekli, G. (2019). Tesisten konuta, turistten misafire: couchsurfing örneği. Ege Coğrafya Dergisi, 28(1), 51-68.
  • Doğru, T., Mody, M., Suess, C., Line, N., & Bonn, M. (2020). Airbnb 2.0: is it a sharing economy platform or a lodging corporation?. Tourism Management, 78, 104049.
  • Dolnicar, S. (2017). Unique features of peer-to-peer accommodation networks. Peer-to-Peer accommodation networks: Pushing the Boundaries. Goodfellow Publishers.
  • Dolnicar, S. (2020). Sharing economy and peer-to-peer accommodation–a perspective paper. Tourism Review, 76(1), 34-37.
  • Fang, B., Ye, Q., & Law, R. (2016). Effect of sharing economy on tourism industry employment. Annals of Tourism Research, 57, 264-267.
  • Felson, M., & Spaeth, J. L. (1978). Community structure and collaborative consumption: a routine activity approach. American behavioral scientist, 21(4), 614-624.
  • Festinger, L. (1957). A theory of cognitive dissonance. Peterson.
  • Geiger, A., Horbel, C., & Germelmann, C. C. (2018). Give and take: how notions of sharing and context determine free peer-to-peer accommodation decisions. Journal of Travel & Tourism Marketing, 35(1), 5-15.
  • Geissinger, A., Laurell, C., & Sandström, C. (2020). Digital disruption beyond uber and airbnb—tracking the long tail of the sharing economy. Technological Forecasting and Social Change, 155, 119323.
  • Gray, H. P. (1970). Wanderlust and Sunlust Types. Cited in N. Leiper (1995). Tourism Management, 40-41.
  • Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current issues in Tourism, 18(12), 1192-1217.
  • Gül, İ., Dinçer, M. Z., & Çetin, G. (2018). Paylaşım ekonomisi ve turizme etkileri üzerine bir değerlendirme. Güncel Turizm Araştırmaları Dergisi, 2(1), 7-16.
  • Hardy, A., Dolnicar, S. & Vorobjovas-Pinta, O. (2021). The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups. Tourism Management Perspectives, 37, 100760.
  • Heider, F., (1958). The Psychology of Interpersonal Relations. Wiley.
  • Jaremen, D. E., Nawrocka, E., & Żemła, M. (2019). Sharing the economy in tourism and sustainable city development in the light of agenda 2030. Economies, 7(4), 109.
  • Jung, J., Yoon, S., Kim, S., Park, S., Lee, K. P., &Lee, U. (2016). Social or financial goals? Comparative analysis of user behaviors in couchsurfing and airbnb. In Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems (pp. 2857-2863).
  • Kim, S., Lee, K. Y., Koo, C., & Yang, S. B. (2018). Examining the influencing factors of intention to share accommodations in online hospitality exchange networks. Journal of Travel & Tourism Marketing, 35(1), 16-31.
  • Lauterbach, D., Truong, H., Shah, T., & Adamic, L. (2009). Surfing a web of trust: reputation and reciprocity on couchsurfing.com. International Conference on Computational Science and Engineering (pp. 346-353).
  • Lessig, L. (2008). Remix: Making art and commerce thrive in the hybrid economy. Penguin.
  • Luo, Q., & Zhang, H. (2016). Building interpersonal trust in a travel-related virtual community: a case study on a Guangzhou couchsurfing community. Tourism Management, 54, 107-121.
  • MacCannell, D. (1976). The tourist. A new theory of the leisure class. Macmillan.
  • Merriam, S. B. (2013). Nitel araştırma: desen ve uygulama için bir rehber. Nobel Yayıncılık.
  • Miles, M. B., & Huberman, A. M. (2015). Nitel veri analizi. Pegem Akademi.
  • Mo, C. M., Havitz, M. E., & Howard, D. R. (1994). Segmenting travel markets with the international tourism role (ITR) scale. Journal of Travel Research, 33(1), 24-31.
  • Molz, J. G. (2012). CouchSurfing and network hospitality: it's not just about the furniture. Hospitality & Society, 1(3), 215-225.
  • Molz, J. G. (2013). Social networking technologies and the moral economy of alternative tourism: The case of couchsurfing.org. Annals of tourism research, 43, 210-230.
  • Pennington, J. (2017). The numbers that make China the world’s largest sharing economy. Geneva: World Economic Forum. https://www.weforum.org/agenda/2017/06/china-sharing-economy-in- numbers
  • Pesonen, J., & Tussyadiah, I. (2017). Peer-to-peer accommodation: drivers and user profiles. In Collaborative economy and tourism (pp. 285-303). Springer.
  • Pizam, A. (2012). Cross-cultural tourist behavior. In Consumer behavior in travel and tourism (pp. 413-432). Routledge.
  • Plog, S. C. (1974). Why destination areas rise and fall in popularity. Cornell hotel and restaurant administration quarterly, 14(4), 55-58.
  • PwC Reports (2014). Sharing or paring? growth of the sharing economy. https://www.pwc.com/hu/en/kiadvanyok/assets/pdf/sharing-economy-en.pdf.
  • Rosen, D., Lafontaine, P. R., & Hendrickson, B. (2011). CouchSurfing: belonging and trust in a globally cooperative online social network. New Media & Society, 13(6), 981-998.
  • Schuckert, M., Peters, M., & Pilz, G. (2018). The co-creation of host–guest relationships via couchsurfing: a qualitative study. Tourism recreation research, 43(2), 220-234.
  • Sevisari, U., & Reichenberger, I. (2020). Value co-creation in couchsurfing – the Indonesian host perspective. International Journal of Culture, Tourism and Hospitality Research, 14(4), 473-488.
  • Sigala, M. (2017). Collaborative commerce in tourism: implications for research and industry. Current Issues in Tourism, 20, 346–355.
  • Steylaerts, V., & Dubhghaill, S. O. (2012). CouchSurfing and authenticity: notes towards an understanding of an emerging phenomenon. Hospitality and Society, 1(3), 261-278.
  • Strauss, A., & Corbin, J. (1990). Basics of qualitative research. Sage Publications.
  • Thibaut, J. W., & Kelley, H. H. (1959). The Social Psychology of Groups. Wiley.
  • Tran, L. D. (2009). Trust in an online hospitality network: an interpretive study of the couchSurfing project [Master's thesis, Talinna Ülikool, Hogskolen i Oslo, Universita Degli Studi Di Parma] https://oda.oslomet.no/oda-xmlui/bitstream/handle/10642/877/Tran_LeDieu.pdf?sequence=2
  • Tussyadiah, I. P. (2016). Factors of satisfaction and intention to use peer-to-peer accommodation. International Journal of Hospitality Management, 55, 70-80.
  • Tussyadiah, I. P., & Pesonen, J. (2016). Impacts of peer-to-peer accommodation use on travel patterns. Journal of travel Research, 55(8), 1022-1040.
  • Van Dijk, J. (2020). The network society. SAGE Publications Limited. Yaraghi, N. & Ravi, S., (2017). The current and future state of the sharing economy (No. 032017). Brookings India IMPACT Series.
  • Zaki, T. A. (2015). The study of hospitality exchange: the case of couchsurfing. [Doctoral dissertation, Dissertation, Vaasan Ammattikorkeakoulu University of Applied Sciences] https://core.ac.uk/download/pdf/38119598.pdf
  • Zekan, B., Önder, I., & Gunter, U. (2019). Benchmarking of airbnb listings: how competitive is the sharing economy sector of European cities? Tourism Economics, 25(7), 1029-1046.
  • Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: estimating the impact of airbnb on the hotel industry. Journal of Marketing Research, 54(5), 687-705.
  • Zgolli, S., & Zaiem, I. (2018). Couchsurfing: a new form of sustainable tourism and an exploratory study of its motivations and its effect on satisfaction with the stay. International Journal of Culture, Tourism and Hospitality Research, 12(1), 130-142.
  • Zhang, G., Cui, R., Cheng, M., Zhang, Q., & Li, Z. (2020). A comparison of key attributes between peer-to-peer accommodations and hotels using online reviews. Current Issues in Tourism, 23(5), 530-537.

New Generation Tourist Typology: A Study on Couchsurfing Türkiye Members

Yıl 2023, , 575 - 601, 27.09.2023
https://doi.org/10.32572/guntad.1279561

Öz

This study aims to determine the typologies of the members of the free accommodation network Couchsurfing (CS). Since there is intense human interaction in CS, theories of social psychology were used. In this study, which adopted the hermeneutic paradigm, phenomenology, a qualitative research design, was preferred. Primary data was obtained by interview technique, and secondary data was obtained from blog pages, vlog contents and CS member information. Content analysis, descriptive analysis, systematic analysis and inductive perspectives were adopted in data analysis. As a result of this study, five different types were identified as utilitarian, cultural individualist, cultural ambassador, idealist and social. This study is limited to CS members in Türkiye. Typologies were identified in the context of online and offline behavior, motivation, interaction, experience, and personality traits. The tourism industry should develop service processes for the new generation tourist types with an industry-specific hybrid model without ignoring the sharing economy.

Proje Numarası

Yok

Kaynakça

  • Alrawadieh, Z., & Demirdelen, D. (2019). Turizm ve ağırlama endüstrisinde paylaşım ekonomisi. Detay Yayıncılık.
  • Altinay, L., & Taheri, B. (2019). Emerging themes and theories in the sharing economy: a critical note for hospitality and tourism. International Journal of Contemporary Hospitality Management, 31(1), 180-193.
  • Ayazlar, R. A. (2018). Paylaşım ekonomisi ve turizm endüstrisine yansımaları. Gaziantep University Journal of Social Sciences, 17(3), 1185-1202.
  • Ayers-Greenidge, E. (2012). Free associations: an exploration of guests’ experiences in the couchsurfing exchange. Wright Institute.
  • Bialski, P. (2007). Intimate tourism friendships in a state of mobility: the case of the online hospitality network [M.A. thesis, University of Warsaw, Poland].
  • Bialski, P., & Batorski, D. (2009). From online familiarity to offline trust: how a virtual community creates familiarity and trust between strangers. Taylor&Francis Group.
  • Botsman, R., & Rogers, R. (2010). Whats mine is yours: how collaborative consumption is changing the way we live. Collins.
  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.
  • Chen, D. J. (2012). Global concept, local practice: Taiwanese experience of couchsurfing. Hospitality & Society, 1(3), 279-297.
  • Chen, D. J. (2018). Couchsurfing: performing the travel style through hospitality exchange. Tourist studies, 18(1), 105-122.
  • Cohen, E. (1972). Toward a sociology of international tourism. Social Research, 39, 164-82.
  • Decrop, A., Del Chiappa, G., Mallargé, J., & Zidda, P. (2018). Couchsurfing has made me a better person and the world a better place: the transformative power of collaborative tourism experiences. Journal of Travel & Tourism Marketing, 35(1), 57-72.
  • Demir, E., & Emekli, G. (2019). Tesisten konuta, turistten misafire: couchsurfing örneği. Ege Coğrafya Dergisi, 28(1), 51-68.
  • Doğru, T., Mody, M., Suess, C., Line, N., & Bonn, M. (2020). Airbnb 2.0: is it a sharing economy platform or a lodging corporation?. Tourism Management, 78, 104049.
  • Dolnicar, S. (2017). Unique features of peer-to-peer accommodation networks. Peer-to-Peer accommodation networks: Pushing the Boundaries. Goodfellow Publishers.
  • Dolnicar, S. (2020). Sharing economy and peer-to-peer accommodation–a perspective paper. Tourism Review, 76(1), 34-37.
  • Fang, B., Ye, Q., & Law, R. (2016). Effect of sharing economy on tourism industry employment. Annals of Tourism Research, 57, 264-267.
  • Felson, M., & Spaeth, J. L. (1978). Community structure and collaborative consumption: a routine activity approach. American behavioral scientist, 21(4), 614-624.
  • Festinger, L. (1957). A theory of cognitive dissonance. Peterson.
  • Geiger, A., Horbel, C., & Germelmann, C. C. (2018). Give and take: how notions of sharing and context determine free peer-to-peer accommodation decisions. Journal of Travel & Tourism Marketing, 35(1), 5-15.
  • Geissinger, A., Laurell, C., & Sandström, C. (2020). Digital disruption beyond uber and airbnb—tracking the long tail of the sharing economy. Technological Forecasting and Social Change, 155, 119323.
  • Gray, H. P. (1970). Wanderlust and Sunlust Types. Cited in N. Leiper (1995). Tourism Management, 40-41.
  • Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current issues in Tourism, 18(12), 1192-1217.
  • Gül, İ., Dinçer, M. Z., & Çetin, G. (2018). Paylaşım ekonomisi ve turizme etkileri üzerine bir değerlendirme. Güncel Turizm Araştırmaları Dergisi, 2(1), 7-16.
  • Hardy, A., Dolnicar, S. & Vorobjovas-Pinta, O. (2021). The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups. Tourism Management Perspectives, 37, 100760.
  • Heider, F., (1958). The Psychology of Interpersonal Relations. Wiley.
  • Jaremen, D. E., Nawrocka, E., & Żemła, M. (2019). Sharing the economy in tourism and sustainable city development in the light of agenda 2030. Economies, 7(4), 109.
  • Jung, J., Yoon, S., Kim, S., Park, S., Lee, K. P., &Lee, U. (2016). Social or financial goals? Comparative analysis of user behaviors in couchsurfing and airbnb. In Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems (pp. 2857-2863).
  • Kim, S., Lee, K. Y., Koo, C., & Yang, S. B. (2018). Examining the influencing factors of intention to share accommodations in online hospitality exchange networks. Journal of Travel & Tourism Marketing, 35(1), 16-31.
  • Lauterbach, D., Truong, H., Shah, T., & Adamic, L. (2009). Surfing a web of trust: reputation and reciprocity on couchsurfing.com. International Conference on Computational Science and Engineering (pp. 346-353).
  • Lessig, L. (2008). Remix: Making art and commerce thrive in the hybrid economy. Penguin.
  • Luo, Q., & Zhang, H. (2016). Building interpersonal trust in a travel-related virtual community: a case study on a Guangzhou couchsurfing community. Tourism Management, 54, 107-121.
  • MacCannell, D. (1976). The tourist. A new theory of the leisure class. Macmillan.
  • Merriam, S. B. (2013). Nitel araştırma: desen ve uygulama için bir rehber. Nobel Yayıncılık.
  • Miles, M. B., & Huberman, A. M. (2015). Nitel veri analizi. Pegem Akademi.
  • Mo, C. M., Havitz, M. E., & Howard, D. R. (1994). Segmenting travel markets with the international tourism role (ITR) scale. Journal of Travel Research, 33(1), 24-31.
  • Molz, J. G. (2012). CouchSurfing and network hospitality: it's not just about the furniture. Hospitality & Society, 1(3), 215-225.
  • Molz, J. G. (2013). Social networking technologies and the moral economy of alternative tourism: The case of couchsurfing.org. Annals of tourism research, 43, 210-230.
  • Pennington, J. (2017). The numbers that make China the world’s largest sharing economy. Geneva: World Economic Forum. https://www.weforum.org/agenda/2017/06/china-sharing-economy-in- numbers
  • Pesonen, J., & Tussyadiah, I. (2017). Peer-to-peer accommodation: drivers and user profiles. In Collaborative economy and tourism (pp. 285-303). Springer.
  • Pizam, A. (2012). Cross-cultural tourist behavior. In Consumer behavior in travel and tourism (pp. 413-432). Routledge.
  • Plog, S. C. (1974). Why destination areas rise and fall in popularity. Cornell hotel and restaurant administration quarterly, 14(4), 55-58.
  • PwC Reports (2014). Sharing or paring? growth of the sharing economy. https://www.pwc.com/hu/en/kiadvanyok/assets/pdf/sharing-economy-en.pdf.
  • Rosen, D., Lafontaine, P. R., & Hendrickson, B. (2011). CouchSurfing: belonging and trust in a globally cooperative online social network. New Media & Society, 13(6), 981-998.
  • Schuckert, M., Peters, M., & Pilz, G. (2018). The co-creation of host–guest relationships via couchsurfing: a qualitative study. Tourism recreation research, 43(2), 220-234.
  • Sevisari, U., & Reichenberger, I. (2020). Value co-creation in couchsurfing – the Indonesian host perspective. International Journal of Culture, Tourism and Hospitality Research, 14(4), 473-488.
  • Sigala, M. (2017). Collaborative commerce in tourism: implications for research and industry. Current Issues in Tourism, 20, 346–355.
  • Steylaerts, V., & Dubhghaill, S. O. (2012). CouchSurfing and authenticity: notes towards an understanding of an emerging phenomenon. Hospitality and Society, 1(3), 261-278.
  • Strauss, A., & Corbin, J. (1990). Basics of qualitative research. Sage Publications.
  • Thibaut, J. W., & Kelley, H. H. (1959). The Social Psychology of Groups. Wiley.
  • Tran, L. D. (2009). Trust in an online hospitality network: an interpretive study of the couchSurfing project [Master's thesis, Talinna Ülikool, Hogskolen i Oslo, Universita Degli Studi Di Parma] https://oda.oslomet.no/oda-xmlui/bitstream/handle/10642/877/Tran_LeDieu.pdf?sequence=2
  • Tussyadiah, I. P. (2016). Factors of satisfaction and intention to use peer-to-peer accommodation. International Journal of Hospitality Management, 55, 70-80.
  • Tussyadiah, I. P., & Pesonen, J. (2016). Impacts of peer-to-peer accommodation use on travel patterns. Journal of travel Research, 55(8), 1022-1040.
  • Van Dijk, J. (2020). The network society. SAGE Publications Limited. Yaraghi, N. & Ravi, S., (2017). The current and future state of the sharing economy (No. 032017). Brookings India IMPACT Series.
  • Zaki, T. A. (2015). The study of hospitality exchange: the case of couchsurfing. [Doctoral dissertation, Dissertation, Vaasan Ammattikorkeakoulu University of Applied Sciences] https://core.ac.uk/download/pdf/38119598.pdf
  • Zekan, B., Önder, I., & Gunter, U. (2019). Benchmarking of airbnb listings: how competitive is the sharing economy sector of European cities? Tourism Economics, 25(7), 1029-1046.
  • Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: estimating the impact of airbnb on the hotel industry. Journal of Marketing Research, 54(5), 687-705.
  • Zgolli, S., & Zaiem, I. (2018). Couchsurfing: a new form of sustainable tourism and an exploratory study of its motivations and its effect on satisfaction with the stay. International Journal of Culture, Tourism and Hospitality Research, 12(1), 130-142.
  • Zhang, G., Cui, R., Cheng, M., Zhang, Q., & Li, Z. (2020). A comparison of key attributes between peer-to-peer accommodations and hotels using online reviews. Current Issues in Tourism, 23(5), 530-537.
Toplam 59 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Serhat Aydın 0000-0001-6646-7656

Çağıl Hale Özel 0000-0002-4898-0867

Proje Numarası Yok
Yayımlanma Tarihi 27 Eylül 2023
Kabul Tarihi 10 Temmuz 2023
Yayımlandığı Sayı Yıl 2023

Kaynak Göster

APA Aydın, S., & Özel, Ç. H. (2023). Yeni Nesil Turist Tipolojisi Couchsurfing Türkiye Üyeleri Üzerine Bir Araştırma. Güncel Turizm Araştırmaları Dergisi, 7(2), 575-601. https://doi.org/10.32572/guntad.1279561

Değerli Araştırmacılar,

Dergimize gönderilen çalışmalar geliş sırasına ve konusuna göre öncelikle editör değerlendirmesinden geçmekte, editör görüşü doğrultusunda hakem değerlendirmesine karar verilmektedir. Değerlendirme süreci tamamlanan çalışmalar da aynı şekilde değerlendirmenin tamamlanma tarihlerine, türlerine ve kapsamlarına göre yayıma kabul edilmektedir. Bu yüzden GTAD'a gönderilen çalışmaların herhangi bir sayıda yayıma kabul edileceğinin planlanarak önerilmemesi gerektiğini tekrar hatırlatmak isteriz. Detaylı bilgi için yayın politkası incelenebilir.