REVOLUTION IN E-COMMERCE AND MARKETING A CONTRAST BETWEEN TRADITIONAL AND CURRENT MARKETING PRACTICES
Abstract
Abstract
Purpose
E-commerce has significantly revolutionized the domain of marketing. The aim of this assignment is to shed light on how the domain of marketing has revolutionized due to e-commerce. The advent of eCommerce has several applications for marketers. Ecommerce revolutionized traditional marketing mix by broadening the definition of product, price, place, and promotion.
Methodology
This assignment has charted the e-commerce evolution. The evolution has characterised into four eras. The assignment discusses the definition of e-commerce, applications, advantages, and limitations. Ecommerce has a drastically change marketing domain as it impacts the organisation, society, and customers, which are major stakeholders in the domain of marketing.
Findings
The key findings present an opportunity for global e-commerce development and growth. Retailers are trying to collaborate with offline and online channels. Social media is turning into its own e-commerce platform. E-commerce and marketers have been observed to try to be more customer-oriented and social. Mobile commerce marketers are forced to adopt multichannel retailing, so marketers work to improve their e-commerce capabilities.
Conclusion
The purpose of this assignment is to demonstrate the effects of e-commerce on marketing to determine the advantages and issues of e-commerce in these marketing processes. This review helps in understanding that e-commerce has positively changed marketing and facilitates marketers in keeping in touch with customers via social networking sites.
Keywords
E-Commerce,E-Marketing Web 2.0,Competition,Customer-Centric,Social Networks as Marketing Tools
Kaynakça
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