YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ

Alişan Baltacı

EN TR

YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ

Öz

“Yeni Normal” kavramı COVID-19 pandemi süreciyle beraber insanların ayak uydurmak zorunda kaldıkları alışkın olmadıkları yeni koşulların bütününü ifade etmektedir. Pandemi sürecinde ortaya çıkan bulaşı riskinden kaçınmak için iş hayatı, eğitim-öğretim faaliyetleri, sosyal etkileşim gibi fiziksel insan etkileşimiyle gerçekleşen eylemler “uzaktan” parantezine alınmak zorunda kalmıştır. Şüphesiz ki işletmelerin pazarlama faaliyetleri de tüketiciler de bu süreçten paylarına düşeni almışlardır. Özellikle sosyal mesafe ve izolasyondan kaynaklı olarak perakende alışveriş noktalarından uzaklaşan tüketiciler “temassız” alışverişe yönelerek çevrimiçi mecralardan ihtiyaçlarını giderme yoluna yönelmek zorunda kalmışlardır. Her ne kadar pandeminin geçici bir süreç olduğu yetkili merciler tarafından ifade edilse de, etkilerinin kalıcı olacağı anlaşılmaktadır. Bu kalıcı etkilerden birisinin de tüketicilerin dijital pazarlama uygulamalarına olan yönelimi olacağı düşünülebilir. Bu çalışmada, işletmelerin tüketici istek ve ihtiyaçlarına cevap verebilmeleri için başvurmaları gereken dijital dönüşüm süreci ve stratejik dijital pazarlama uygulamaları değerlendirilmektedir.

Anahtar Kelimeler

Sosyal Medya, Pazarlama, Yeni Normal, Strateji, Dijital Dönüşüm

Destekleyen Kurum

Yoktur

Proje Numarası

Bir projeye ait değildir

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

İşletme

Bölüm

Derleme

Yazarlar

Alişan Baltacı ^*
0000-0002-3280-405X
Türkiye

Yayımlanma Tarihi

30 Temmuz 2021

Gönderilme Tarihi

29 Haziran 2021

Kabul Tarihi

30 Temmuz 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 2 Sayı: 1

IZ

https://izlik.org/JA96RL33TK

APA

Baltacı, A. (2021). YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ. Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi, 2(1), 56-70. https://izlik.org/JA96RL33TK

AMA

1.Baltacı A. YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ. GÜPAYAD. 2021;2(1):56-70. https://izlik.org/JA96RL33TK

Chicago

Baltacı, Alişan. 2021. “YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ”. Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi 2 (1): 56-70. https://izlik.org/JA96RL33TK.

EndNote

Baltacı A (01 Temmuz 2021) YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ. Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi 2 1 56–70.

IEEE

[1]A. Baltacı, “YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ”, GÜPAYAD, c. 2, sy 1, ss. 56–70, Tem. 2021, [çevrimiçi]. Erişim adresi: https://izlik.org/JA96RL33TK

ISNAD

Baltacı, Alişan. “YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ”. Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi 2/1 (01 Temmuz 2021): 56-70. https://izlik.org/JA96RL33TK.

JAMA

1.Baltacı A. YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ. GÜPAYAD. 2021;2:56–70.

MLA

Baltacı, Alişan. “YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ”. Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi, c. 2, sy 1, Temmuz 2021, ss. 56-70, https://izlik.org/JA96RL33TK.

Vancouver

1.Alişan Baltacı. YENİ NORMALDE DİJİTAL DÖNÜŞÜM VE SOSYAL AĞLARDA İÇERİK PAZARLAMASINA STRATEJİK BİR BAKIŞ. GÜPAYAD [Internet]. 01 Temmuz 2021;2(1):56-70. Erişim adresi: https://izlik.org/JA96RL33TK