Analysis of Milk Consumption and Purchasing Preferences of University Students

Öz

Objective: This study aims to examine the milk consumption habits of young people and the factors affecting their purchasing preferences. Material and Methods: The main material of the study consists of the data obtained from the students of Dokuz Eylül University, Izmir Vocational High School, through a questionnaire. As of 2023, the total number of registered students at Izmir Vocational School is 9,017, which was considered the target population. A proportional sampling method was applied, and 263 students were included in the study. Results: The findings indicate that 60.64% of the participants consume milk regularly, while 39.36% do not. The average weekly milk consumption among young people was found to be 0.68 litres (approximately 35 litres per year). Students prefer to purchase milk mostly from the market (66.54%) and the supermarket (42.97%). Carton packaging (76.31%) was identified as the most preferred type of packaging. Additionally, around 90% of the participants perceive milk prices as high or very high. Conclusion: Strategies such as school nutrition programs, media campaigns and cultural awareness raising should be developed to increase milk consumption among young people. Given the survey's findings that young people's purchasing decisions are significantly influenced by the cost of dairy products, more reasonably priced and healthful milk options have to be available.

Anahtar Kelimeler

• youth
• milk consumption
• purchasing preferences
• health awareness

Üniversite Ögrenimi Gören Gençlerin Süt Tüketimi ve Satın Alma Tercihlerinin Analizi

Öz

Amaç: Bu araştırmanın amacı, gençlerin süt tüketim alışkanlıklarını ve satın alma tercihlerine etki eden faktörleri incelemekdir. Materyal ve Metot: Araştırmanın ana materyalini Dokuz Eylül Üniversitesi İzmir Meslek Yüksek Okulu öğrencilerinden anket yoluyla elde edilen veriler oluşturmaktadır. 2023 yılı itibariyle İzmir Meslek Yüksek Okulunda 9017 öğrenci kayıtlıdır. Bu sayı anakitle olarak kabul edilmiş ve oransal örnekleme metodu kullanılarak 263 öğrenci kapsama alınmıştır. Bulgular: Araştırmaya katılan gençlerin %60.64’ü düzenli olarak süt tüketirken, %39.36’sı düzenli olarak süt tüketmemektedir. Gençler arasında ortalama haftalık süt tüketimi 0,68 litre (yaklaşık olarak yılda 35 litre) olarak bulunmuştur. Öğrenciler, sütü daha çok market (%66,54) ve süpermarketten (%42,97) satın almayı tercih etmektedir. Karton kutu (%76.31) en çok tercih edilen ambalaj olarak öne çıkmıştır. Gençlerin yaklaşık %90’ı süt fiyatlarını yüksek ve çok yüksek olarak değerlendirmiştir. Sonuç: Gençlerin süt tüketimini artırmak amacıyla, okul beslenme programları, medya kampanyaları ve kültürel farkındalık yaratma gibi stratejiler geliştirilmelidir. Anket bulgularına göre, gençlerin süt ürünleri satın alma kararlarının fiyat tarafından önemli ölçüde etkilendiği göz önüne alındığında, daha uygun fiyatlı ve sağlıklı süt seçeneklerinin sunulması gerekmektedir.

Anahtar Kelimeler

• gençler
• süt tüketimi
• satın alma tercihleri
• sağlık bilinci

Kaynakça

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