Oyuncu Motivasyonunun Sürdürülebilir Tüketim Davranışı Üzerinde Etkilerinin İncelenmesi: Serbest Zaman Doyumunun Aracılık Rolü

Yıl 2025, Cilt: 18 Sayı: 3, 756 - 779, 31.12.2025

Semih Sezgin

https://doi.org/10.17218/hititsbd.1643034

Öz

Bu araştırmanın temel amacı, çevrimiçi oyuncu motivasyonunun sürdürülebilir tüketim davranışına etkisini ölçmektir. Aynı zamanda, çevrimiçi oyuncuların serbest zaman doyum düzeylerinin bu etkide aracılık rolü sütlenip üstlenmediği de test edilecektir. Çalışma örneklemi, online oyun oynayan 387 katılımcıdan oluşmaktadır. Katılımcılara uygulanan anket formunda; oyuncu motivasyonunu ölçmeye yönelik 18 ifade, serbest zaman doyumunu ölçmeye yönelik 19 ifade ve sürdürülebilir tüketim davranışını ölçmeye yönelik 17 ifadeye yer verilmiştir. Son bölümde ise demografik değişkenlere yönelik sorulara yer verilmiştir. Veri analizinde tanımlayıcı istatistikler, güvenilirlik ve normallik testleri IBM SPSS (Statistical Package for the Social Sciences) 21 paket programı kullanılarak test edilmiştir. Çalışmanın Doğrulayıcı Faktör Analizleri (DFA) ve Yol analizleri ise IBM SPSS AMOS 24 paket programı aracılığıyla gerçekleştirilmiştir. Çalışmada DFA ile veri setinin değişkenleri ifade eden modellere uyumu test edilmiştir. DFA analizi neticesinde oluşan modifikasyon indeksleri incelenmiş ve modellere yönelik düzeltmeler yapılmıştır. Modifikasyon sonrası model uyum değerleri incelenmiş ve veri setinin model uyumunun kabul edilebilir düzeyde olduğu gözlenmiştir. Ayrıca, yol analizleri oluşturularak kurulan hipotezler test edilerek çalışma bulguları değerlendirilmiştir. Araştırma sonucuna göre, oyun motivasyonunun sürdürülebilir tüketim davranışı üzerinde toplam etkisi istatistiksel olarak anlamlı bulunmuştur (β: 0.506; p<0.01). Oyun motivasyonu ile serbest zaman doyumu arasında pozitif bir yol katsayısı elde edilmiştir (β: 0.866; p<0.01). Oyun motivasyonu ile sürdürülebilir tüketim davranışı arasında dolaylı etki 0.343 ve %95 güven aralığı 0.062-0.590 olarak elde edilmiş ve bu aralık 0 (sıfır) değerini içermediği için dolaylı etki istatistiksel olarak anlamlı bulunmuştur.

Anahtar Kelimeler

Sürdürülebilir tüketim davranışı , online oyuncu motivasyonu , serbest zaman doyumu

Etik Beyan

Bu çalışma için etik kurul onayı, Sinop Üniversitesi İnsan Araştırmaları Etik Kurulu tarafından 28 Nisan 2023 tarihli ve 2023/89 sayılı karar ile alınmıştır.

Investigation of The Effects of Player Motivation on Sustainable Consumption Behavior: The Mediation Role of Leisure Satisfaction

Öz

The main purpose of this research is to measure the effect of online player motivation on sustainable consumption behavior. At the same time, it will be tested whether the leisure satisfaction levels of online players play a mediating role in this effect. The study sample consists of 387 participants who play online games. In the survey form applied to the participants, there are 18 statements to measure player motivation, 19 statements to measure leisure satisfaction, and 17 statements to measure sustainable consumption behavior. The last section includes questions regarding demographic variables. In data analysis, descriptive statistics, reliability, and normality tests were tested using the IBM SPSS (Statistical Package for the Social Sciences) 21 package program. Confirmatory Factor Analyzes (CFA), and Path analysis of the study were carried out using the IBM SPSS AMOS 24 package program. In the study, the fit of the data set to the models expressing the variables was tested with CFA. The modification indices resulting from the CFA analysis were examined, and corrections were made for the models. After modification, model fit values were examined, and it was observed that the model fit of the data set was at an acceptable level. Additionally, the study findings were evaluated by testing the hypotheses established by creating a path analysis. According to the research results, the total effect of game motivation on sustainable consumption behavior was found to be statistically significant (β: 0.506; p<0.01). A positive path coefficient was obtained between game motivation and leisure satisfaction (β: 0.866; p<0.01). The indirect effect between gaming motivation and sustainable consumption behavior was obtained as 0.343, and the 95% confidence interval was 0.062-0.590. Since this range did not include the value 0 (zero), the indirect effect was found to be statistically significant.

Anahtar Kelimeler

Sustainable consumption behavior , online player motivation , leisure satisfaction

Etik Beyan

Ethical approval for this study was obtained from the Sinop University Human Research Ethics Committee with decision number 2023/89, dated 28 April 2023.

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