OTEL İŞLETMELERİNDE SÜRDÜRÜLEBİLİRLİK DÜŞÜNCESİNE İŞLERLİK KAZANDIRMAK: YAPISAL VE YÖNETSEL ÖZELLİKLERİN UYGULAMAYA ETKİSİ

Yıl 2018, Cilt: 11 Sayı: 3, 1889 - 1906, 31.12.2018

Ceren Gül Artuner Özder

https://doi.org/10.17218/hititsosbil.427220

Öz

Araştırma kapsamında, otel işletmelerinde sürdürülebilirlikle ilgili karar alma, iletişim ve eğitim unsurlarının, hali hazırda çalışmakta oldukları otel işletmesinin yapısal ve yönetsel özellikleriyle etkileşiminin otel yöneticilerince değerlendirilmesi sağlanmış ve sürdürülebilirlik uygulamalarını etkileyen dinamikler keşfedilmeye çalışılmıştır. Araştırmanın amacı, otel yöneticileri ve çalışanları nezdinde sürdürülebilirlik konusundaki farkındalığı arttırmak ve yazına katkı sağlamaktır. Bu doğrultuda, 5’li likert ölçeği kullanılan 29 soruluk anket, Türkiye’de faaliyet gösteren 4 ve 5 yıldızlı otel işletmelerindeki 800 adet orta ve üst düzey yöneticiye gönderilmiş, %34 oranında geri dönüş sağlanmıştır. Otelin yapısal ve yönetsel özellikleriyle, veri setine uygulanan faktör analizi neticesinde iletişim, eğitim ve karar alma olarak belirlenen üç boyutun ilişkisini belirlemek üzere bağımsız gruplar t-testi ve tek yönlü varyans analizi ile yapılan 21 adet karşılaştırmanın sonucunda otel yöneticilerinin yönetim kademesinde yükseldikçe, sürdürülebilirlik iletişimini daha olumsuz değerlendirdiği yönünde açıklama gücü zayıf bir bulguya ulaşılmıştır. Bunun neticesinde, yönetsel özelliklerin sürdürülebilirlik uygulamalarının en az bir boyutu üzerinde etkili olduğuna dair hipotez kısmi bir destek görmüştür.

Anahtar Kelimeler

Otelcilik Sektörü, Sürdürülebilirlik Eğitimi, Sürdürülebilirlik İletişimi, Sürdürülebilirlik Kararları, Yapısal Özellikler, Yönetsel Özellikler

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