İnşaat endüstrisi ülke
ekonomilerinin temel taşlarından biridir. Artan küresel ekonomik büyüme
verileri incelendiğinde, bu büyüme içinde inşaat endüstrisinin yeri küresel
olarak %15’ lik, ülkemizde ise %9’ luk paya sahiptir. Bu endüstri içindeki
konut alt sektörü ise barınma ve yaşanabilir ortamların oluşturmasının yanında
hem yoğun istihdam yaratması ve hem de ekonomiye katkı sağlaması açısından
önemli bir yere sahiptir. Bu sektörde faaliyet gösteren şirketlerin rekabet
edebilirlikleri, hem mikro çevresel faktörleri analiz etmelerine ve hem de sektördeki
rekabet koşullarına göre rekabet stratejileri geliştirmelerine bağlıdır. Bu
amaçla, bu araştırmada inşaat konut sektöründe rekabete etki eden faktörler
Porter (1980)’in Beş Kuvvet Modeli temel alınarak belirlenmiştir. Belirlenen
faktörler ölçeklendirilerek konut sektöründe faaliyet gösteren yüklenicilere
sorulmuş ve sektördeki rekabeti etkileyen faktörler, doğrulayıcı faktör analizi
ile tespit edilmeye çalışılmıştır. Araştırma sonuçlarına göre; alıcıların
sektör üzerindeki etkisinin projelendirme aşamasında ortaya çıktığı,
tedarikçilerin sektör içindeki gücünün özellikle ürün maliyeti üzerinde
olduğudur. Ayrıca inşaat sektörü ilgili yasal mevzuatların sektöre girişleri
sınırlayan bir yapıda olmamasından en fazla girişlerin yaşandığı sektörlerden
biri olduğu, sektörde yoğun bir rekabet yaşandığı ve bu rekabetin de konut
fiyatları üzerinde etkili olduğu görülmüştür.
[1] IMF, "IMF DataMapper”, https://www.imf.org/external/ datamapper/NGDP_RPCH@WEO/OEMDC /ADVEC/WEOWORLD. (Erişim tarihi: 20.08.2018).[2] KPMG, "Türkiye Denetim, Vergi ve Danışmanlık Hizmetleri, Sektorel Bakiş- İnşaat”, 2018.[3] A.G.Ş Sezgin and A. Aşarkaya, "İş Bankası Yayınları, İnşaat Sektörü Sunumu”, 2017.[4] TUİK, "Türkiye İstatistik Kurumu”, http://www.tuik.gov.tr (Erişim tarihi: 27.05.2018).[5] M.E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press,10th ed, 1980.[6] S. Male and R. Stocks, Competitive Advantage in Construction. Surrey, UK: Butterworth-Heineman Ltd, Oxford, 1991.[7] M. Betts and G. Ofori, "Strategic Planning for Competitive Advantage”, Construction Management and Economics, Vol. 10, No.6, pp511-532, 1992.[8] M. Betts and G. Ofori, "Strategic Planning for Competitive Advantage in Construction: The Institutions”, Construction Management and Economics, Vol. 12 No. 6, pp203-217, 1994.[9] D. Langford and S. Male, Strategic Management in Construction. Oxford: Blackwell Science, 2001.[10] M. T. Birgönül and İ. Dikmen, "Türk İnşaat Sektörünün Rekabet Analizi, XVI. Türkiye İnşaat Mühendisliği Teknik Kongre ve Sergisi, Ankara”, 2001.[11] S Kale and D. Arditi, "Differentiation, Conformity and Construction Firm Performance”, Journal of Management in Engineering, (vol. 19, no.2) pp. 52-59, 2003.[12] E. Acar and E. O. Yazici, "Competitive Micro Environment Of Small Residential Contractors”, in Proceedings Of The 1st International CIB Student Chapters Postgraduate Conference: Built Environment And Information Technologies, Andolsun, S., Temizsoy, A. & Uçar, M. (Eds.), March 16-18,Middle East Technical University,Ankara, 2006.[13] Y. E. Kunhui, "A Framework For Measurıng The Intensıty Of Competıtıon In General Contractor Market”, in Technologies, 1st International CIB Endorsed METU Postgraduate Conference Built Environment & Information, Ankara, 2006.[14] X. J. Qi, M. T. Sun, and M. Chen, "The Corporate’s Credit Evaluation of Engineering Supervision Based on Porter's Five Forces Model”, Applied Mechanics and Materials, Vols. 638-640, pp. 2450-2454, 2014.[15] P. H. K. Ho, "Analysis of Competitive Environments, Business Strategies, and Performance in Hong Kong's Construction Industry”, Journal of Management in Engineering, pp. Vol. 32, Issue 2, 2015.[16] M.E. Porter, Competitive Advantage. New York: The Free Press, 1985.[17] T.L. Wheelen and J.D. Hunger, Strategic Management Business Policy. Upper Saddle River, N.J.: Prentice Hall, 2002.[18] S. F. Slater and E. M. Olson, "A Fresh Look at Industry and Market Analysis”, Business Horizons, 45(1), 15-22, 2002.[19] M.E. Porter, The Five Competitive Forces that Shape Strategy.: Harvard Business Review, January 2008, 2008.[20] Jay, B. Barney, Gaining and Sustaining Competitive Advantage. New Jersey: Prentice Hall, 2001.[21] J.T. Wenders, "Excess Capacity as a Barrier to Entry”, Journal of Industrial Economics 20(1): 14-19, 1971.[22] G. Johnson, K. Scholes, and R. Whittington, Exploring Corporate Strategy. Harlow,England: Pearson Education, 2008.[23] F. T. Rothaermel, "Competitive Advantage in Technology Intensive Industries. Advances in The Study of Entrepreneurship”, Innovation & Economic Growth, 18, 201-225, 2008.[24] H. Lee, M.S. Kim, and Y. Park, "An analytic network process approach to operationalization of five forces model”, Applied Mathematical Modelling, Vol. 36, Issue 4, 2012.[25] R. Likert, "A technique for the Measurement of Attitudes”, Archives of Psychology, Vol.22, ss. 5-55., 1932.[26] R.B. Kline, Principles and Practice of Structural Equation Modeling. Newyork: The Guilford Press, 2005.[27] S. L. Crowley and X. Fan, "Structural Equation Modeling. In J. Shinka & G. Curtis (Eds.) “, Emerging Issues And Methods İn Personality Assessment.(Pp. 285-308). Hillsdale, NJ: Lawrence Erlbaum., 1997.[28] R.E. Schumacker and R.G. Lomax, A Beginner’s Guide to Structural Equation Modeling (2nd ed.).: Mahlah, New Jersey,London:Lawrence Erlbaum Associates, 2004.[29] L. J. Cronbach, "Coefficient Alpha and the Internal Structure of Tests”, Psychometrika, 16, 297-334, 1951.[30] J. Hair, R. Tatham, R. Anderson, and W. black, Multivariate Data Analysis.: Englewood: Prentice Hall International, 1-758., 2006.[31] E. Tavşancıl, Tutumların Ölçülmesi ve SPSS ile Veri Analizi.: (5. Baskı). Ankara: Nobel Yayın Dağıtım, 2014.[32] L. B. Meuleners, A. H. Lee, C. W. Binns, and A. Lower, "Quality Of Life For Adolescents: Assessing Measurement Properties Using Structural Equation Modelling”, Quality Of Life Research, 12, 283-290, 2003.
[1] IMF, "IMF DataMapper”, https://www.imf.org/external/ datamapper/NGDP_RPCH@WEO/OEMDC /ADVEC/WEOWORLD. (Erişim tarihi: 20.08.2018).[2] KPMG, "Türkiye Denetim, Vergi ve Danışmanlık Hizmetleri, Sektorel Bakiş- İnşaat”, 2018.[3] A.G.Ş Sezgin and A. Aşarkaya, "İş Bankası Yayınları, İnşaat Sektörü Sunumu”, 2017.[4] TUİK, "Türkiye İstatistik Kurumu”, http://www.tuik.gov.tr (Erişim tarihi: 27.05.2018).[5] M.E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press,10th ed, 1980.[6] S. Male and R. Stocks, Competitive Advantage in Construction. Surrey, UK: Butterworth-Heineman Ltd, Oxford, 1991.[7] M. Betts and G. Ofori, "Strategic Planning for Competitive Advantage”, Construction Management and Economics, Vol. 10, No.6, pp511-532, 1992.[8] M. Betts and G. Ofori, "Strategic Planning for Competitive Advantage in Construction: The Institutions”, Construction Management and Economics, Vol. 12 No. 6, pp203-217, 1994.[9] D. Langford and S. Male, Strategic Management in Construction. Oxford: Blackwell Science, 2001.[10] M. T. Birgönül and İ. Dikmen, "Türk İnşaat Sektörünün Rekabet Analizi, XVI. Türkiye İnşaat Mühendisliği Teknik Kongre ve Sergisi, Ankara”, 2001.[11] S Kale and D. Arditi, "Differentiation, Conformity and Construction Firm Performance”, Journal of Management in Engineering, (vol. 19, no.2) pp. 52-59, 2003.[12] E. Acar and E. O. Yazici, "Competitive Micro Environment Of Small Residential Contractors”, in Proceedings Of The 1st International CIB Student Chapters Postgraduate Conference: Built Environment And Information Technologies, Andolsun, S., Temizsoy, A. & Uçar, M. (Eds.), March 16-18,Middle East Technical University,Ankara, 2006.[13] Y. E. Kunhui, "A Framework For Measurıng The Intensıty Of Competıtıon In General Contractor Market”, in Technologies, 1st International CIB Endorsed METU Postgraduate Conference Built Environment & Information, Ankara, 2006.[14] X. J. Qi, M. T. Sun, and M. Chen, "The Corporate’s Credit Evaluation of Engineering Supervision Based on Porter's Five Forces Model”, Applied Mechanics and Materials, Vols. 638-640, pp. 2450-2454, 2014.[15] P. H. K. Ho, "Analysis of Competitive Environments, Business Strategies, and Performance in Hong Kong's Construction Industry”, Journal of Management in Engineering, pp. Vol. 32, Issue 2, 2015.[16] M.E. Porter, Competitive Advantage. New York: The Free Press, 1985.[17] T.L. Wheelen and J.D. Hunger, Strategic Management Business Policy. Upper Saddle River, N.J.: Prentice Hall, 2002.[18] S. F. Slater and E. M. Olson, "A Fresh Look at Industry and Market Analysis”, Business Horizons, 45(1), 15-22, 2002.[19] M.E. Porter, The Five Competitive Forces that Shape Strategy.: Harvard Business Review, January 2008, 2008.[20] Jay, B. Barney, Gaining and Sustaining Competitive Advantage. New Jersey: Prentice Hall, 2001.[21] J.T. Wenders, "Excess Capacity as a Barrier to Entry”, Journal of Industrial Economics 20(1): 14-19, 1971.[22] G. Johnson, K. Scholes, and R. Whittington, Exploring Corporate Strategy. Harlow,England: Pearson Education, 2008.[23] F. T. Rothaermel, "Competitive Advantage in Technology Intensive Industries. Advances in The Study of Entrepreneurship”, Innovation & Economic Growth, 18, 201-225, 2008.[24] H. Lee, M.S. Kim, and Y. Park, "An analytic network process approach to operationalization of five forces model”, Applied Mathematical Modelling, Vol. 36, Issue 4, 2012.[25] R. Likert, "A technique for the Measurement of Attitudes”, Archives of Psychology, Vol.22, ss. 5-55., 1932.[26] R.B. Kline, Principles and Practice of Structural Equation Modeling. Newyork: The Guilford Press, 2005.[27] S. L. Crowley and X. Fan, "Structural Equation Modeling. In J. Shinka & G. Curtis (Eds.) “, Emerging Issues And Methods İn Personality Assessment.(Pp. 285-308). Hillsdale, NJ: Lawrence Erlbaum., 1997.[28] R.E. Schumacker and R.G. Lomax, A Beginner’s Guide to Structural Equation Modeling (2nd ed.).: Mahlah, New Jersey,London:Lawrence Erlbaum Associates, 2004.[29] L. J. Cronbach, "Coefficient Alpha and the Internal Structure of Tests”, Psychometrika, 16, 297-334, 1951.[30] J. Hair, R. Tatham, R. Anderson, and W. black, Multivariate Data Analysis.: Englewood: Prentice Hall International, 1-758., 2006.[31] E. Tavşancıl, Tutumların Ölçülmesi ve SPSS ile Veri Analizi.: (5. Baskı). Ankara: Nobel Yayın Dağıtım, 2014.[32] L. B. Meuleners, A. H. Lee, C. W. Binns, and A. Lower, "Quality Of Life For Adolescents: Assessing Measurement Properties Using Structural Equation Modelling”, Quality Of Life Research, 12, 283-290, 2003.