THE ROLE OF ORİGİNAL DESİGN MANUFACTURİNG İN THE EXPORT PERFORMANCE AND THE ORIGINAL BRAND MANUFACTURING OF LOCAL TEXTİLE AND GARMENT ENTERPRISE’S: A CASE STUDY FOR ENTERPRISES IN THE CORUM TEXTILE SECTOR

Öz

The Role of Original Design Manufacturing in the Export Performance and the Original Brand Manufacturing of Local Textile and Garment Enterprise’s: A Case Study for Enterprises in the Corum Textile Sector The purpose of the study is to evaluation the relationship between the realization levels of original design manufacturing of the enterprises operating in the textile and garment sector of Çorum and the original brand manufacturing and export performances of them. The main mass of the study is determined as 23 enterprises operating in the sector and the full count is made. The relationship between the original design manufacturing variables of enterprises and the original brand manufacturing and export performance of them were analyzed by using Multiple Linear Regression Model. From hypotheses developed in accordance with the conceptual model of the study H1, H2, H4, H5, H6, H8 and H9were accepted; H3 and H8 were rejected

Anahtar Kelimeler

• Original equipment manufacturing, original design manufacturing, original brand manufacturing, contract manufacturing, export

YEREL TEKSTİL VE HAZIR GİYİM İŞLETMELERİNİN ORİJİNAL MARKA ÜRETİM DÜZEYİ VE İHRACAT PERFORMANSLARINDA ORİJİNAL TASARIM ÜRETİMİNİN ROLÜ: ÇORUM TEKSTİL SEKTÖRÜ’NDEKİ İŞLETMELERE YÖNELİK BİR UYGULAMA

Öz

Çalısmanın amacı, Çorum tekstil ve hazır giyim sektöründe faaliyet gösteren isletmelerin, orijinal tasarım üretimini gerçeklestirme düzeylerinin, isletmelerin orijinal marka üretimi ve ihracat performansları ile iliskisini degerlendirmektir. Çalısmanın ana kütlesi sektörde faaliyet gösteren 23 isletme olarak belirlenmis ve tam sayım yapılmıstır. sletmelerin orijinal tasarım üretimi degiskenleri ile orijinal marka üretimi düzeyi ve ihracat performansı arasındaki iliskiler Çoklu Dogrusal Regresyon Modeli kullanılarak analiz edilmistir. Çalısmanın kavramsal modeline uygun olarak gelistirilen isletmelerin orijinal tasarım üretimi düzeyleri ile orijinal marka üretimi düzeyleri arasındaki iliskileri gösteren hipotezlerden, H1, H2, H4, H5, H6, H8 ve H9 kabul edilirken H3 ve H8 reddedilmistir. 

Anahtar Kelimeler

• Orijinal ekipman üretimi, orijinal tasarım üretimi, orijinal marka üretimi, fason üretim, ihracat

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