Araştırma Makalesi
BibTex RIS Kaynak Göster

-

Yıl 2015, , 47 - 74, 02.01.2016

Banu Külter Demirgüneş

https://doi.org/10.17065/huiibf.89064
Cited By: 4

Öz

consumers’ attitudes towards social marketing activities on purchase intention and socially responsible purchasing behavior related with society, employment and environment. The structural model presented in the study indicates the effects of attitude on socially responsible purchasing behavior and purchase intention. To test the hypothesis, a causality and a multi variable analysis method, called as Structural Equation Model, is used. The results of the study indicate that consumers’ attitudes towards companies’ socially responsible projects have significantly important effects on socially responsible purchasing behavior and purchase intention. Positive attitudes towards socially responsible projects are found to be the strongest antecedents of purchases on community issues

Anahtar Kelimeler

Social responsibility project socially responsible purchasing behavior purchase intention

Kaynakça

  • Anderson, R.E., S.S. Srinivasan (2003) “E- Satisfaction and E- Loyalty: A contingency framework”, Psychology and Marketing, 20(2), 123-138.
  • Andreasen, A.R. (1994) “Social Marketing: Its Definition and Domain” Journal of Public Policy and Marketing, 13(1), 108-114.
  • Andreasen, A.R. (1997) “Challenges for the Science and Practice of Social Marketing” in M. E. Golbag, M. Fishbein, S. E. Middlestadt (ed.), Social Marketing: Theoretical and Practical Perspective, New Jersey: Lawrence Erlbaum Associates, 3-19.
  • Andreasen, A.R. (2002) “Marketing Social Marketing in the Social Change Marketplace”, Journal of Public Policy and Marketing 21(1), 3-13.
  • Anic, I.D. (2010) “Attitudes and Purchasing Behavior of Consumers in Domestic and Foreign Food Retailers in Croatia”, Zb. Rad. Ekon. Fak. Rij, 28(1), 113-133.
  • Bennett, P.D., G.D. Harrell (1975) “The Role of Confidence in Understanding and Predicting Buyers’ Attitudes and Purchase Intentions”, Journal of Consumer Research, 2(12), 110-117.
  • Biber, A., D. Tansel (2008) “Kurumsal Sosyal Sorumluluğun Anlamı, Önemi ve Kapsamına İlişkin Kurumsal Bir Değerlendirme, 13. Ulusal Pazarlama Kongresi, 30 Ekim-11 Kasım, Çukurova Üniversitesi, 662-683.
  • Bin Ismail, H., M.F. Panni (2008) “Consumer Perceptions on the Consumerism Issues and Its Influence on their Purchasing Behavior: A view from Malaysian food industry”, Journal of Legal, Ethical and Regulatory Issues, 11(1), 43-64.
  • Boulstridge, E., M. Carrigan (2000) “Do Consumers Really Care About Corporate Responsibility? Highlighting the attitude behavior gap”, Journal of Communication Management, 4, 355-368.
  • Budds, J., A. Obika, G. Howard, M. Jenkins, V. Curtis (2002) Social Marketing for Urban Sanitation: Literature Review, Water, Engineering and Development Centre, Loughborough University: Leicestershire, UK. http://wedc.lboro.ac.uk/docs/research, 10.09.2014.
  • Carpenter, J.M. (2003) An Examination of the Relationships between Consumer Benefits, Satisfaction and Loyalty in the Purchase of Retail Store Branded Products, A Dissertation presented for the Doctor of Philosophy Degree, The University of Tennessee, Knoxville.
  • Carrigan, M., A. Attalla (2001) “The Myth of the Ethical Consumer-do Ethics Matter in Purchase Behavior?” Journal of Consumer Marketing, 12(61) 560-578.
  • Carroll, A.B. (1991) “The Pyramid of Corporate Social Responsibility: Toward the moral management of organizational stakeholders”, Business Horizons, July-August, 39-48.
  • Chi, H.K., H.R. Yeh, M.W. Huang (2009) “The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion and Purchase Intention: The mediating effect of advertising endorser” The Journal of Global Business Management, 5(1), 224-233.
  • Coffman, J. (2002) “Public Communication Campaign Evaluation: An environmental scan for challenges, criticisms, practice and opportunities”, Harvard Family Research Project, 1-35.
  • Day, D., B. Gan, P. Gendall, D. Esslemont (1991) “Predicting Purchase Behavior”, Marketing Bulletin, 2,18-30.
  • Dick, A.S., K. Basu (1994) “Customer Loyalty: Toward an integrated conceptual framework”, Journal of the Academy of Marketing Science, 22(2), 99-113.
  • Doane, D. (2001) Taking Flight: The rapid growth of ethical consumerism, London, UK: New Economics Foundation.
  • Dodds, W.B., K. Monroe, D. Grewal (1991) “Effects of Price Brand and Store Information on Buyers’ Product Evaluations”, Journal of Marketing Research, 28, 307-319.
  • Evans, W.D. (2008) “Social Marketing Campaigns and Children’s Media Use”, Future Child, 18(1), 181-203.
  • Fox, K.F., P. Kotler (1980) “The Marketing of Social Causes:The first 10 years”, Journal of Marketing, 44, 24-31.
  • Francois-Lecompte, A., J.A. Roberts (2006) “Developing a Measure of Socially Responsible Consumption in France”, Marketing Management Journal, 16(2), 50-66.
  • Hair, J.F., R.E. Anderson, R.L. Tatham, W.C. Black (1998) Multivariate Data Analysis, Fifth Edition, Prentice Hall International Inc.
  • Hair, J.F., W.C. Black, B.J. Babin, R.E. Anderson, R.L. Tatham (2006) Multivariate Data Analysis, New Jersey: Pearson Education.
  • Harper, G.C., A. Makatouni (2002) “Consumer Perception of Organic Food Production and Farm Animal Welfare”, British Food Journal, 104(3), 287-299.
  • Hoyle, R.H. (1994) “Introduction to the Special Section: Structural equation modeling in clinic research”, Journal of Consulting and Clinical Psychology, 62, 427-428.
  • Hoyle, R.H. (1995) Structural Equation Modeling: Concepts, issues and applications, London: Sage Publications.
  • Iftekhar, H., A. Ayub, A. Razzaq, M.S. Aslam (2013) “Detrimental Effects of Marketing Practices on Consumers’ Buying Behaviors”, Business Management Dynamics, 2(10), 1-5.
  • İlter, B., G. Bayraktaroğlu (2007) “Kar Amacı Gütmeyen Sosyal İçerikli Pazarlama Uygulamaları: Sosyal pazarlama”, Erciyes Üniversitesi, İİBF Dergisi, 28 (Ocak-Haziran), 49-64.
  • Kotler, G. Zaltman (1971) “Social Marketing: An approach to planned social change”, Journal of Marketing, 35(3), 3-12.
  • Kotler, P., A.R. Andreasen (1996) Strategic Marketing for Non-Profit Organizations, Fifth Edition, New Jersey: Prentice Hall Inc.
  • Kotler, P., N. Lee (2007) Kamu Sektöründe Pazarlama: Kamu kuruluşlarının performanslarını geliştirmek için bir yol haritası, (Çev: Zeynep Kökkaya) İstanbul: Mega Basım.
  • Kotler, P., N.R. Lee (2008) Social Marketing: Influencing behaviors for good, Third Edition, Thousand Oaks, CA: Sage Publication.
  • Laroche, M.R.C., L. Zhou (1996) “Brand Familiarity and Confidence as Determinants of Purchase Intention: An empirical test in a multiple brand context” Journal of Business Research, 37, 115-120.
  • Lee, B. (2006) “Consumer Attitude towards Virtual Stores and Its Correlates”, Journal of Retailing and Consumer Services, 14(3), 182-191.
  • Luo, X., C.B. Bhattacharya (2006) “Corporate Social Responsibility, Customer Satisfaction and Market Value”, Journal of Marketing, 70, 1-18.
  • Manzano, N., L. Rivas, G. Bonilla (2012) “Explanatory Models of Change of Consumer Behavior Applied to Social Marketing” Scientific Research, 4, 246-255.
  • Mario, M., K. Laslio, H. Inka (2005) “Shoppers’ Satisfaction Levels Are Not the Only Key to Store”, Marketing Intelligence and Planning, 23(2), 220-232.
  • McDermott, L., M. Stead, G. Hastings (2005) “What is and what is not Social Marketing: The challenge of reviewing the evidence”, Journal of Marketing Management, 21, 545-553.
  • McGregor, S.L.T. (1999) “Towards a Rationale for Integrating Consumer and Citizenship Education”, Journal of Consumer Studies and Home Economics, 23(4), 207-211.
  • Memery, J., P. Megicks, J. Williams (2005) “Ethical and Social Responsibility Issues in Grocery Shopping: a preliminary typology”, Qualitative Market Research: An International Journal, 8(4), 399-412.
  • Messerlian, C., J. Derevensky (2007) “Evaluating the Role of Social Marketing Campaigns to Prevent Youth Gambling Problems: A qualitative study”, Canadian Journal of Public Health, 98(2), 101-104.
  • Mohr, L., D. Webb, K. Harris (2001) “Do Consumers Expect Companies to be Socially Responsible? The impact of corporate social responsibility on buying behavior”, Journal of Consumer Affair, 35(1), 45-72.
  • Morrison, D.G. (1979) “Purchase Intentions and Purchase Behavior”, Journal of Marketing, 43(2), 65-74.
  • Morschett, D., B. Swoboda, T. Foscht (2005) “Perception of Store Attributes and Overall Attitude towards Grocery Retailers: The role of shopping motives”, The International Review of Retail Distribution and Consumer Research, 15(4), 423-447.
  • Murray, K. B., C.M. Vogel (1997) “Using a Hierarchy of Effects Approach to Gauge the Effectiveness of Corporate Social Responsibility to Generate Goodwill toward the Firm: Financial versus nonfinancial impacts”, Journal of Business Research, 38(2), 141-159.
  • Nasermoadeli, A., K.C. Ling, F. Maghnati (2013) “Evaluating the Impacts of Customer Experience on Purchase Intention”, International Journal of Business and Management, 8(6), 128-138.
  • Oliver, J.D., S.H. Lee (2010) “Hybrid Car Purchase Intentions: a cross cultural analysis”, Journal of Consumer Marketing, 27(2), 96-103.
  • Özgüven, N. (2013) “Sosyal Pazarlama Kampanyalarına Yönelik Tutumun Müşteri Memnuniyeti ve Bağlılığına Etkisi”, Ege Akademik Bakış, 13(1), 29-42.
  • Prasertsang, S., P. Ussahawanitchakit (2011) “Corporate Social Responsibility Strategy, Marketing Performance and Marketing Sustainability: An empirical investigation of ISO 14000 businesses in Thailand”, International Journal of Business Strategy, 11(3), 58-77.
  • Roman, S. (2003) “The Impact of Ethical Sales Behavior on Customer Satisfaction, Trust and Loyalty to the Company: An empirical study in the financial services industry”, Journal of Marketing Management, 19, 915-939.
  • Schiffman, L.G., L. Kanuk (2000) Consumer Behavior, New Jersey: Prentice Hall.
  • Schumacher, R.E., R.G. Lomax (2004) A Beginner’s Guide to Structural Equation Modeling, Second Edition, London: Lawrence Erlbaum Associates Publishes.
  • Shaw, D., I. Clark (1999) “Belief Formation in Ethical Consumer Groups: An exploratory study”, Marketing Intelligence and Planning, 17(2/3), 109-119.
  • Smith, N.C. (1990) Morality and the Market: Consumer pressure for corporate accountability, London: Routledge.
  • Turney, P.D., M.L. Littman (2003) “Measuring Praise and Criticism: Inference of semantic orientation from association”, ACM Transportation Information System, 21(4), 315-346.
  • Uusitalo, Q., R. Oksanen (2004) “Ethical Consumerism- a view from Finland”, International Journal of Consumer Studies, 28(3), 214-221.
  • Webb, D.J., L.A. Mohr, K.E. Harris (2008) “A Reexamination of Socially Responsible Consumption and Its Measurement”, Journal of Business Research, 61, 91-98.
  • Weber, L. (2008) Marketing to the Social Web: How Digital Customer Communities Build Your Business, Hoboken, New Jersey: John Wiley and Sons.
  • Weinrich, N.K. (1999) Hands- on Social Marketing: A step by step guide, California: Sage Publications.
  • Wen, L.M., S. Li (2013) “A Study on the Relationship amidst Health Consciousness, Ecological Affect and Purchase Intention of Green Production”, International Journal of Organizational Innovation, 5(4), 124-137.
  • Wesley, S.C., M. Lee, E.Y. Kim (2012) “The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea”, Journal of Global Marketing, 25,29-44.
  • Zeithaml, V.A., L.L. Berry, A. Parasuraman (1996) “The Behavioral Consequences of Service Quality”, Journal of Marketing, 60, 31-46.

Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı ve Satın Alma Niyeti Üzerindeki Etkisi

Yıl 2015, , 47 - 74, 02.01.2016

Banu Külter Demirgüneş

https://doi.org/10.17065/huiibf.89064
Cited By: 4

Öz

Tüketici istek ve ihtiyaçlarının hızla değişmesi ve küreselleşme ile beraber işletmeler arasındaki rekabet büyük önem kazanmıştır. Günümüzde işletmeler, rekabet edebilmek için sosyal olarak sorumlu birer işletme olduklarını vurgulamaktadırlar. Bu kapsamda işletmenin sosyal sorumluluğu, sosyal meselelere verdiği önem ve bunların çözümü için verdiği destek gibi konular, birer rekabet aracı olarak kullanılmaktadır. Nitekim söz konusu kavramların önemini anlayan bir tüketici, satın alma davranışlarını sosyal açıdan da değerlendirebilecektir. Bu çalışmada tüketicilerin sosyal pazarlama projelerine yönelik tutumlarının, sosyal sorumluluk taşıyan –toplum, çevre ve istihdam konuları ile ilgili- satın alma davranışı ve satın alma niyeti üzerindeki etkisi test edilmektedir. Çalışmada tutumun, sosyal sorumluluk taşıyan satın alma davranışına yansıması ile ilgili yapısal bir model sunulmaktadır. Araştırma hipotezlerinin testi için nedensellik analizi olarak adlandırılan ve çok değişkenli bir analiz metodu olan Yapısal Eşitlik Modeli kullanılmıştır. Çalışmanın sonucu sosyal pazarlama projelerine yönelik tüketici tutumunun, sosyal sorumluluk taşıyan satın alma davranışı ve genel olarak satın alma niyeti üzerinde önemli derecede etkili olduğunu göstermektedir. Tüketicilerin sosyal pazarlama projelerine yönelik olumlu tutumları, özellikle toplumsal konular ile ilgili satın alımlara öncülük etmektedir. 

Anahtar Kelimeler

Sosyal sorumluluk projesi sosyal sorumluluk taşıyan satın alma davranışı satın alma niyeti

Kaynakça

  • Anderson, R.E., S.S. Srinivasan (2003) “E- Satisfaction and E- Loyalty: A contingency framework”, Psychology and Marketing, 20(2), 123-138.
  • Andreasen, A.R. (1994) “Social Marketing: Its Definition and Domain” Journal of Public Policy and Marketing, 13(1), 108-114.
  • Andreasen, A.R. (1997) “Challenges for the Science and Practice of Social Marketing” in M. E. Golbag, M. Fishbein, S. E. Middlestadt (ed.), Social Marketing: Theoretical and Practical Perspective, New Jersey: Lawrence Erlbaum Associates, 3-19.
  • Andreasen, A.R. (2002) “Marketing Social Marketing in the Social Change Marketplace”, Journal of Public Policy and Marketing 21(1), 3-13.
  • Anic, I.D. (2010) “Attitudes and Purchasing Behavior of Consumers in Domestic and Foreign Food Retailers in Croatia”, Zb. Rad. Ekon. Fak. Rij, 28(1), 113-133.
  • Bennett, P.D., G.D. Harrell (1975) “The Role of Confidence in Understanding and Predicting Buyers’ Attitudes and Purchase Intentions”, Journal of Consumer Research, 2(12), 110-117.
  • Biber, A., D. Tansel (2008) “Kurumsal Sosyal Sorumluluğun Anlamı, Önemi ve Kapsamına İlişkin Kurumsal Bir Değerlendirme, 13. Ulusal Pazarlama Kongresi, 30 Ekim-11 Kasım, Çukurova Üniversitesi, 662-683.
  • Bin Ismail, H., M.F. Panni (2008) “Consumer Perceptions on the Consumerism Issues and Its Influence on their Purchasing Behavior: A view from Malaysian food industry”, Journal of Legal, Ethical and Regulatory Issues, 11(1), 43-64.
  • Boulstridge, E., M. Carrigan (2000) “Do Consumers Really Care About Corporate Responsibility? Highlighting the attitude behavior gap”, Journal of Communication Management, 4, 355-368.
  • Budds, J., A. Obika, G. Howard, M. Jenkins, V. Curtis (2002) Social Marketing for Urban Sanitation: Literature Review, Water, Engineering and Development Centre, Loughborough University: Leicestershire, UK. http://wedc.lboro.ac.uk/docs/research, 10.09.2014.
  • Carpenter, J.M. (2003) An Examination of the Relationships between Consumer Benefits, Satisfaction and Loyalty in the Purchase of Retail Store Branded Products, A Dissertation presented for the Doctor of Philosophy Degree, The University of Tennessee, Knoxville.
  • Carrigan, M., A. Attalla (2001) “The Myth of the Ethical Consumer-do Ethics Matter in Purchase Behavior?” Journal of Consumer Marketing, 12(61) 560-578.
  • Carroll, A.B. (1991) “The Pyramid of Corporate Social Responsibility: Toward the moral management of organizational stakeholders”, Business Horizons, July-August, 39-48.
  • Chi, H.K., H.R. Yeh, M.W. Huang (2009) “The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion and Purchase Intention: The mediating effect of advertising endorser” The Journal of Global Business Management, 5(1), 224-233.
  • Coffman, J. (2002) “Public Communication Campaign Evaluation: An environmental scan for challenges, criticisms, practice and opportunities”, Harvard Family Research Project, 1-35.
  • Day, D., B. Gan, P. Gendall, D. Esslemont (1991) “Predicting Purchase Behavior”, Marketing Bulletin, 2,18-30.
  • Dick, A.S., K. Basu (1994) “Customer Loyalty: Toward an integrated conceptual framework”, Journal of the Academy of Marketing Science, 22(2), 99-113.
  • Doane, D. (2001) Taking Flight: The rapid growth of ethical consumerism, London, UK: New Economics Foundation.
  • Dodds, W.B., K. Monroe, D. Grewal (1991) “Effects of Price Brand and Store Information on Buyers’ Product Evaluations”, Journal of Marketing Research, 28, 307-319.
  • Evans, W.D. (2008) “Social Marketing Campaigns and Children’s Media Use”, Future Child, 18(1), 181-203.
  • Fox, K.F., P. Kotler (1980) “The Marketing of Social Causes:The first 10 years”, Journal of Marketing, 44, 24-31.
  • Francois-Lecompte, A., J.A. Roberts (2006) “Developing a Measure of Socially Responsible Consumption in France”, Marketing Management Journal, 16(2), 50-66.
  • Hair, J.F., R.E. Anderson, R.L. Tatham, W.C. Black (1998) Multivariate Data Analysis, Fifth Edition, Prentice Hall International Inc.
  • Hair, J.F., W.C. Black, B.J. Babin, R.E. Anderson, R.L. Tatham (2006) Multivariate Data Analysis, New Jersey: Pearson Education.
  • Harper, G.C., A. Makatouni (2002) “Consumer Perception of Organic Food Production and Farm Animal Welfare”, British Food Journal, 104(3), 287-299.
  • Hoyle, R.H. (1994) “Introduction to the Special Section: Structural equation modeling in clinic research”, Journal of Consulting and Clinical Psychology, 62, 427-428.
  • Hoyle, R.H. (1995) Structural Equation Modeling: Concepts, issues and applications, London: Sage Publications.
  • Iftekhar, H., A. Ayub, A. Razzaq, M.S. Aslam (2013) “Detrimental Effects of Marketing Practices on Consumers’ Buying Behaviors”, Business Management Dynamics, 2(10), 1-5.
  • İlter, B., G. Bayraktaroğlu (2007) “Kar Amacı Gütmeyen Sosyal İçerikli Pazarlama Uygulamaları: Sosyal pazarlama”, Erciyes Üniversitesi, İİBF Dergisi, 28 (Ocak-Haziran), 49-64.
  • Kotler, G. Zaltman (1971) “Social Marketing: An approach to planned social change”, Journal of Marketing, 35(3), 3-12.
  • Kotler, P., A.R. Andreasen (1996) Strategic Marketing for Non-Profit Organizations, Fifth Edition, New Jersey: Prentice Hall Inc.
  • Kotler, P., N. Lee (2007) Kamu Sektöründe Pazarlama: Kamu kuruluşlarının performanslarını geliştirmek için bir yol haritası, (Çev: Zeynep Kökkaya) İstanbul: Mega Basım.
  • Kotler, P., N.R. Lee (2008) Social Marketing: Influencing behaviors for good, Third Edition, Thousand Oaks, CA: Sage Publication.
  • Laroche, M.R.C., L. Zhou (1996) “Brand Familiarity and Confidence as Determinants of Purchase Intention: An empirical test in a multiple brand context” Journal of Business Research, 37, 115-120.
  • Lee, B. (2006) “Consumer Attitude towards Virtual Stores and Its Correlates”, Journal of Retailing and Consumer Services, 14(3), 182-191.
  • Luo, X., C.B. Bhattacharya (2006) “Corporate Social Responsibility, Customer Satisfaction and Market Value”, Journal of Marketing, 70, 1-18.
  • Manzano, N., L. Rivas, G. Bonilla (2012) “Explanatory Models of Change of Consumer Behavior Applied to Social Marketing” Scientific Research, 4, 246-255.
  • Mario, M., K. Laslio, H. Inka (2005) “Shoppers’ Satisfaction Levels Are Not the Only Key to Store”, Marketing Intelligence and Planning, 23(2), 220-232.
  • McDermott, L., M. Stead, G. Hastings (2005) “What is and what is not Social Marketing: The challenge of reviewing the evidence”, Journal of Marketing Management, 21, 545-553.
  • McGregor, S.L.T. (1999) “Towards a Rationale for Integrating Consumer and Citizenship Education”, Journal of Consumer Studies and Home Economics, 23(4), 207-211.
  • Memery, J., P. Megicks, J. Williams (2005) “Ethical and Social Responsibility Issues in Grocery Shopping: a preliminary typology”, Qualitative Market Research: An International Journal, 8(4), 399-412.
  • Messerlian, C., J. Derevensky (2007) “Evaluating the Role of Social Marketing Campaigns to Prevent Youth Gambling Problems: A qualitative study”, Canadian Journal of Public Health, 98(2), 101-104.
  • Mohr, L., D. Webb, K. Harris (2001) “Do Consumers Expect Companies to be Socially Responsible? The impact of corporate social responsibility on buying behavior”, Journal of Consumer Affair, 35(1), 45-72.
  • Morrison, D.G. (1979) “Purchase Intentions and Purchase Behavior”, Journal of Marketing, 43(2), 65-74.
  • Morschett, D., B. Swoboda, T. Foscht (2005) “Perception of Store Attributes and Overall Attitude towards Grocery Retailers: The role of shopping motives”, The International Review of Retail Distribution and Consumer Research, 15(4), 423-447.
  • Murray, K. B., C.M. Vogel (1997) “Using a Hierarchy of Effects Approach to Gauge the Effectiveness of Corporate Social Responsibility to Generate Goodwill toward the Firm: Financial versus nonfinancial impacts”, Journal of Business Research, 38(2), 141-159.
  • Nasermoadeli, A., K.C. Ling, F. Maghnati (2013) “Evaluating the Impacts of Customer Experience on Purchase Intention”, International Journal of Business and Management, 8(6), 128-138.
  • Oliver, J.D., S.H. Lee (2010) “Hybrid Car Purchase Intentions: a cross cultural analysis”, Journal of Consumer Marketing, 27(2), 96-103.
  • Özgüven, N. (2013) “Sosyal Pazarlama Kampanyalarına Yönelik Tutumun Müşteri Memnuniyeti ve Bağlılığına Etkisi”, Ege Akademik Bakış, 13(1), 29-42.
  • Prasertsang, S., P. Ussahawanitchakit (2011) “Corporate Social Responsibility Strategy, Marketing Performance and Marketing Sustainability: An empirical investigation of ISO 14000 businesses in Thailand”, International Journal of Business Strategy, 11(3), 58-77.
  • Roman, S. (2003) “The Impact of Ethical Sales Behavior on Customer Satisfaction, Trust and Loyalty to the Company: An empirical study in the financial services industry”, Journal of Marketing Management, 19, 915-939.
  • Schiffman, L.G., L. Kanuk (2000) Consumer Behavior, New Jersey: Prentice Hall.
  • Schumacher, R.E., R.G. Lomax (2004) A Beginner’s Guide to Structural Equation Modeling, Second Edition, London: Lawrence Erlbaum Associates Publishes.
  • Shaw, D., I. Clark (1999) “Belief Formation in Ethical Consumer Groups: An exploratory study”, Marketing Intelligence and Planning, 17(2/3), 109-119.
  • Smith, N.C. (1990) Morality and the Market: Consumer pressure for corporate accountability, London: Routledge.
  • Turney, P.D., M.L. Littman (2003) “Measuring Praise and Criticism: Inference of semantic orientation from association”, ACM Transportation Information System, 21(4), 315-346.
  • Uusitalo, Q., R. Oksanen (2004) “Ethical Consumerism- a view from Finland”, International Journal of Consumer Studies, 28(3), 214-221.
  • Webb, D.J., L.A. Mohr, K.E. Harris (2008) “A Reexamination of Socially Responsible Consumption and Its Measurement”, Journal of Business Research, 61, 91-98.
  • Weber, L. (2008) Marketing to the Social Web: How Digital Customer Communities Build Your Business, Hoboken, New Jersey: John Wiley and Sons.
  • Weinrich, N.K. (1999) Hands- on Social Marketing: A step by step guide, California: Sage Publications.
  • Wen, L.M., S. Li (2013) “A Study on the Relationship amidst Health Consciousness, Ecological Affect and Purchase Intention of Green Production”, International Journal of Organizational Innovation, 5(4), 124-137.
  • Wesley, S.C., M. Lee, E.Y. Kim (2012) “The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea”, Journal of Global Marketing, 25,29-44.
  • Zeithaml, V.A., L.L. Berry, A. Parasuraman (1996) “The Behavioral Consequences of Service Quality”, Journal of Marketing, 60, 31-46.
Toplam 63 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm 2014-2015
Yazarlar

Banu Külter Demirgüneş

Yayımlanma Tarihi 2 Ocak 2016
Gönderilme Tarihi 12 Ocak 2015
Yayımlandığı Sayı Yıl 2015

Kaynak Göster

APA Külter Demirgüneş, B. (2016). Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı ve Satın Alma Niyeti Üzerindeki Etkisi. Hacettepe Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 33(3), 47-74. https://doi.org/10.17065/huiibf.89064
AMA Külter Demirgüneş B. Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı ve Satın Alma Niyeti Üzerindeki Etkisi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. Ocak 2016;33(3):47-74. doi:10.17065/huiibf.89064
Chicago Külter Demirgüneş, Banu. “Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı Ve Satın Alma Niyeti Üzerindeki Etkisi”. Hacettepe Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi 33, sy. 3 (Ocak 2016): 47-74. https://doi.org/10.17065/huiibf.89064.
EndNote Külter Demirgüneş B (01 Ocak 2016) Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı ve Satın Alma Niyeti Üzerindeki Etkisi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 33 3 47–74.
IEEE B. Külter Demirgüneş, “Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı ve Satın Alma Niyeti Üzerindeki Etkisi”, Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 33, sy. 3, ss. 47–74, 2016, doi: 10.17065/huiibf.89064.
ISNAD Külter Demirgüneş, Banu. “Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı Ve Satın Alma Niyeti Üzerindeki Etkisi”. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 33/3 (Ocak 2016), 47-74. https://doi.org/10.17065/huiibf.89064.
JAMA Külter Demirgüneş B. Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı ve Satın Alma Niyeti Üzerindeki Etkisi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2016;33:47–74.
MLA Külter Demirgüneş, Banu. “Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı Ve Satın Alma Niyeti Üzerindeki Etkisi”. Hacettepe Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, c. 33, sy. 3, 2016, ss. 47-74, doi:10.17065/huiibf.89064.
Vancouver Külter Demirgüneş B. Sosyal Sorumluluk Projelerine Yönelik Tutumun, Satın Alma Davranışı ve Satın Alma Niyeti Üzerindeki Etkisi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2016;33(3):47-74.

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