ANALYSING THE FACTORS AFFECTING THE USER ACCEPTANCE OF INFORMATION SYSTEMS FROM THE UTAUT PERSPECTIVE

Öz

Analysing the Factors Affecting the User Acceptance of Information Systems from the UTAUT Perspective The innovations in information technologies and information systems (IS) also influence the businesses. The firms which need to accommodate these rapid developments try to accord their business processes with these systems by enduring high costs and risks. In this stage, one of the most important problems is the acceptance and the use of information systems by users. The main purpose of this study is to analyze the variables which affect the acceptance and use of information systems such as performance expectancy, effort expectancy, social influence and facilitating conditions. The proposed research model is built on the basis of Unified Theory of Acceptance and Use of Technology (UTAUT). The study is conducted with 298 IS users working in 10 aviation manufacturing companies located in Ankara and in Eskisehir

Anahtar Kelimeler

• Unified theory of acceptance and use of technology (UTAUT), Performance expectancy, effort expectancy, social influnce, facilitating conditions

KULLANICILARIN BİLGİ SİSTEMİNİ KABULÜNÜ ETKİLEYEN FAKTÖRLERİN UTAUT PERSPEKTİFİNDEN İNCELENMESİ

Öz

Bilgi teknolojilerinde ve bilgi sistemlerindeki yenilikler işletmeleri de etkisi altına almıştır. Hızlı gelişmeye uyum sağlamak zorunda olan işletmeler, büyük maliyetler ve risklere katlanarak bu sistemleri iş süreçlerine uyumlaştırmaya çalışmaktadır. Bu aşamada karşılaşılan en önemli sorunlardan biri,  kullanıcıların bu sistemleri benimseme ve kabulüdür. Bu çalışmanın amacı, işletmelerdeki bilgi sistemleri kullanıcılarının mevcut bilgi sistemlerini kullanma ve kabulünü etkileyen performans beklentisi, çaba beklentisi, sosyal etki ve kolaylaştırıcı şartlar değişkenlerini incelemektir. Önerilen araştırma modeli Birleştirilmiş Teknoloji Kabulü ve Kullanımı Teorisi’ne (UTAUT) dayandırılarak oluşturulmuştur. Çalışma, Eskişehir ve Ankara’daki havacılık imalat sektöründe faaliyet gösteren toplam 10 işletmedeki 298 bilgi sistemi kullanıcısı ile yürütülmüştür.

Anahtar Kelimeler

• Birleştirilmiş teknoloji kabulü ve kullanımı, performans beklentisi, çaba beklentisi, sosyal etki, kolaylaştırıcı şartlar

Kaynakça

1. Abusahanab, E, J.M. Pearson (2007) “Internet Banking in Jordan The unified Theory of Acceptance and Use of Technology (UTAUT) Perspective”, Journal of Systems and Information Technology, 9(1), 78-97.
2. Ajzen, I., M. Fishbein (1980) Understanding Attitudes and Predicting Social Behaviour, Englewood Cliffs, N.J. Prentice Hall.
3. Ajzen, I. (1991) “The Theory of Planned Behavior”, Organizational Behavior and Human Decision Processes, 50, 179-211.
4. Al-Gahtani, S.S., G.S. Hubona, J. Wang (2007) “Information Technology (IT) in Saudi Arabia: Culture and the Acceptance and use of IT”, Information & Management, 44, 681-691.
5. Anderson, J.E., P.H. Schwager, R.L. Kerns (2006) “The Drivers for Acceptance of Tablet PCs by Faculty in a College of Business”, Journal of Information Systems Education, 17(4), Winter, 429-440.
6. Byrne, M.B. (1998) Structural Equation Modeling with LISREL, PRELIS and SIMPLIS: Basic Concepts, Applications, and Programming. New Jersey: Lawrence Erlbaum.
7. Chiu, C.M., E.T.G. Wang (2008) “Understanding Web-based Learning Continuance Intention: The Role of Subjective Task Value”, Information & Management, 45, 194-201.
8. Compeau, D.R., C.A. Higgins (1995) “Application of Social Cognitive Theory to Training for Computer Skills”, Information Systems Research, 6(2), 118- 143.

9. Compeau, D.R., C.A. Higgins (1995b) “Computer Self-Efficacy: Development of a Measure and Initial Test”, MIS Quarterly, June, 19(2), 189-211.
10. Compeau, D.R., C.A. Higgins, S. Huff (1999) “Social Cognitive Theory and Individiual Reactions to Computing Technology: A Longitudinal Study”, MIS Quarterly, June, 23(2), 145-158.
11. Curtis, M.B., E.A. Payne (2008) “An Examination of Contextual Factors and Individual Characteristics Affecting Technology Implementation Decisions in Auditing”, International Journal of Accounting Information Systems, 9, 104-121.
12. Davis, F.D. (1986) “A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results”, (Doktora Tezi), Cambridge: MIT Sloan School of Management.
13. Davis, F.D. (1989) “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology”, MIS Quarterly, September, 13(3), 319-340.
14. Davis, F. D., R.P. Bagozzi, P.R. Warshaw ( 1989) “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models”, Management Science, August, 35(8), 982-1003.
15. Devlet Planlama Teşkilatı (2001) Sekizinci Beş Yıllık Kalkınma Planı, Hava Taşıtları İmalat Sanayi Özel İhtisas Komisyonu, Ankara: DPT.
16. Davis, F.D., R.P. Bagozzi, P.R. Warshaw (1992) “Extrinsic and Intrinsic Motivation to Use Computers in the Workplace”, Journal of Applied Social Psychology, 12(4), 1111-1132.
17. Goodhue, D.L. (1995) “Understanding User Evaluations of Information“, Management Science, December, 41(12), 1827-1844.
18. Goodhue, D.L., Thompson, R.L. (1995) “Task-Technology Fit and Individual Performance”, MIS Quarterly, June, 19(2), 213-236.
19. Gupta, B., S. Dasgupta, A. Gupta (2008) “Adoption of ICT in a Government Organization in a Developing Country: An Empirical Study”, Journal of Strategic Information Systems, 17, 140-154.
20. Hayduk, L.A. (1987) Structural equation modeling with LISREL: Essentials and Advances. Baltimore: John Hopkins.
21. Hennington, A.H., B.D. Janz (2007) “Information Systems and Healthcare XVI: Physician Adoption of Electronic Medical Records: Applying The UTAUT Model in a Healthcare Context”, Communications of the Association for Information Systems, 19, 60-80.
22. Im, I., S. Hong, M.S. Kang (2011) "An International Comparison of Technology Adoption Testing the UTAUT Model", Information & Management, 48(1), (January), 1-8.
23. Jöreskog, K., D. Sörbom (2001) LISREL 8: User’s Reference Guide, Chicago: Scientific Software International Inc.
24. Kijsanayotin, B., S. Pannarunothai, S.M. Speedie(2009) “Factors Influencing Health Information Technology Adoption in Thailand’s Community Health Centers: Applying the UTAUT model”, International Journal of Medical Informatics, 78, 404-416.
25. Lin, C.P., Anol, B. (2008) “Learning Online Social Support: An Investigation of Network Information Technology Based on UTAUT”, Cyberpsychology & Behavior, 11(3), 268-272.
26. Liu, C., Forsythe, S. (2009) “Examining Drivers of Online Purchase Intensity: Moderating role of Adoption Duration in Sustaining Post-Adoption Online Shopping”, Journal of Retailing and Consumer Services, 18(1), 101-109.
27. Loo, W.H., Yeow, H.P. Paul, S.C. Chong (2009) “User Acceptance of Malaysian Government Information Quarterly, 26, 358-367. Smartcard
28. Applications”, Government
29. Marchewka, J.T., C. Liu, K. Kostiwa (2007) “An Application of the UTAUT Model for Understanding Student Perceptions Using Course Management Software”, Communications of the IIMA, 7(2), 93-104.
30. Ong, C.S., M.Y. Day, W.L. Hsu (2009) “The Measurement of User Satisfaction with Question Answering Systems”, Information & Management, 46, 397-403.
31. Pai, J.C., F.M. Tu (2011) “The Acceptance and use of Customer Relationship Management (CRM) Systems: An Empirical Study of Distribution Service Industry in Taiwan”, Expert Systems with Applications, 38, 579-584.
32. Raykov, T., G.A. Marcoulides (2006) A First Course In Structural Equation Modeling. London: Lawrence Erlbaum Associates.
33. Rogers, E. (1995) Diffusion Innovations, New York: Free Press.
34. Sheppard, B.H., J. Hartwick, P.R. Warshaw (1988) “The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research”, The Journal of Consumer Research, 15(3), December, 325-343.
35. Schermelleh-Engel, K., H. Moosbrugger, H. Müller (2003) “Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness- of-Fit Measures”, Methods of Psychological Research Online, 8(2), 23-74.
36. Shin, D.H. (2010) “MVNO Services: Policy Implications for Promoting MVNO Diffusion”, Telecommunications Policy, 34(10), 616-632.
37. Taylor, S., P. Todd (1995) “Understanding Information Technology Usage: A Test of Competing Models”, Information Systems Research, 6(2), 144-176.
38. Thompson, R.L., C.A. Higgins, J.M. Howell (1991) “Personal Computing: Toward a Conceptual Model of Utilization”, MIS Quarterly, 15(1), 125-143.
39. Venkatesh, V., C. Speier (1999) “Computer Technology Training in the Workplace: A Longitudinal Investigation of the Effect of Mood”, Organizational Behavior and Human Decision Processes, 79(1), 1-28.
40. Venkatesh, V., Davis, F. (2000) “A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies”, Management Science, 46(2), 186-204.
41. Venkatesh, V., M.G. Morris, G.B. Davis, (2003) “User Acceptance of Information Technology: Toward a Unified View”, MIS Quarterly, 27(3), 425-478.
42. Wang, H.I., H.L. Yang (2005) “The Role of Personality Traits in UTAUT Model Under Online Stocking”, Contemporary Management Research, 1(1), 69-82.
43. Wang, Y.S., Y.W. Shih (2009) “Why do People use Information kiosks? A validation of the Unified Theory of Acceptance and Use of Technology”, Government Information Quarterly, 26, 158-165.
44. Wu, Y.L., Y.H Tao, P.C. Yang (2007) “Using UTAUT to Explore the Behavior of 3G Mobile Communication Users”, Proceedings of the IEEE IEEM, 199-203.
45. Yılmaz, V. (2004) “Lisrel ile Yapısal Eşitlik Modelleri: Tüketici Şikâyetlerine Uygulanması”, Anadolu Üniversitesi Sosyal Bilimler Dergisi 4(1), 77-90.