Araştırma Makalesi
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Technology Readiness Index (TRI) 2.0: Adaptation to Turkish, Validity and Reliability Study

Yıl 2025, Cilt: 43 Sayı: 4, 782 - 812, 30.12.2025
https://doi.org/10.17065/huniibf.1541630
https://izlik.org/JA85BY24NS

Öz

The aim of this study is to adapt the Technology Readiness Index 2.0 developed by Parasuraman and Colby (2015) into Turkish and introduce it to the national literature. In the study, Öztürk et al. (2015) and Büyüköztürk et al. (2020), the scale adaptation steps were followed. Accordingly, preliminary preparation, language equivalent studies, and examination of psychometric properties (validity and reliability) stages were carried out within the scope of adaptation. Within the scope of validity and reliability studies, exploratory factor analysis was conducted first. Confirmatory tetrad analysis was then conducted to test the structure's conformity to the reflective/formative structure together with the theoretical and conceptual indications in the literature; then, both first-level and second-level confirmatory factor analyses were conducted. A two-stage approach was used in the development of the second-level structure. SPSS 24.0 and SmartPLS 4.1.0.6 programsa re used in the analyses. According to the results obtained, it was seen that the scale maintained its four-dimensional structure as in the original and was a highly valid and reliable scale.

Proje Numarası

123K155

Kaynakça

  • Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2), 204-215. https://doi.org/10.1287/isre.9.2.204
  • Bakırtaş, H., & Akkaş, C. (2020). Technology readiness and technology acceptance of academic staffs. Uluslararası Yönetim İktisat ve İşletme Dergisi, 16(4), 1043-1058. https://doi.org/10.17130/ijmeb.853629
  • Büyüköztürk, Ş., Kılıç Çakmak, E., Erkan Akgün, Ö., Karadeniz, Ş. & Demirel, F. (2020). Eğitimde bilimsel araştırma yöntemleri. (30. Baskı). Pegem Akademi.
  • Chang, Y. W., & Chen, J. (2021). What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness. Journal of Retailing and Consumer Services, 58, 2-11. https://doi.org/10.1016/j.jretconser.2020.102325
  • Chen, Y.,C. Shang, R.A., & Li, M.J. (2014). The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787–799. https://doi.org/10.1016/j.chb.2013.05.019
  • Chen, J., & Chang, Y. W. (2023). How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors. Electronic Markets, 33(1), 1-24. https://doi.org/10.1007/s12525-023-00635-6
  • Child, D. (2006). The Essentials of Factor Analysis.Continuum.
  • Choi, J., & Yoo, D. (2021). The impacts of self-construal and perceived risk on technology readiness. Journal of Theoretical and Applied Electronic Commerce Research, 16, 1584–1597. https://doi.org/10.3390/jtaer16050089 Chung, N., Han, H., & Joun, Y. (2015). Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site. Computers in Human Behavior, 50, 588–599. https://doi.org/10.1016/j.chb.2015.02.068
  • Churchill, G. A. J. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16, 64-73. https://doi.org/10.1177/002224377901600110
  • Cingöz, A. ve Koçak, Z. K. (2024). Akıllı müşteri deneyimi ölçeği: Türkçeye uyarlama, geçerlik ve güvenirlik çalışması. İşletme Araştırmaları Dergisi, 16(2), 1166-1183. https://doi.org/10.20491/isarder2024.1849
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. Management Information Systems Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
  • Demirci, A. E., & Ersoy, N. F. (2008). Technology readiness for innovative high-tech products: How consumers perceive and adopt new technologies. Business Review, 11(1), 302-309.
  • Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11
  • Elliott, K., M. Meng, J., & Hall, M. C. (2008). Technology readiness and the likelihood to use self-service technology: Chinese vs. American consumers. Marketing Management Journal, 18, 20–31. https://doi.org/10.63963/001c.150946
  • Eriş, E. D. & Kocabıyık, M. S. (2023). Teknoloji kabul modelleri ve teknoloji hazırlık odaklı çalışmalara yönelik bibliyometrik bir analiz: Turizm yayınları örneklemi. İktisadi ve İdari Araştırmalar Dergisi, 12, 42-56. https://dergipark.org.tr/tr/download/article-file/3156178 Fornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312
  • Gao, J., Ren L., Yang, Y., Duo Z., & Li, L. (2021). The impact of artificial intelligence technology stimuli on smart customer experience and the moderating effect of technology readiness. International Journal of Emerging Markets, 17(4), 1123-1142. https://doi.org/10.1108/IJOEM-06-2021-0975
  • Gudergan, S. P., Ringle, C. M., Wende, S., & Will, A. (2008). Confirmatory tetrad analysis in PLS path modeling. Journal of Business Research, 61(12), 1238-1249. https://doi.org/10.1016/j.jbusres.2008.01.012
  • Hackbarth, G., Grover, V., & Mun, Y. Y. (2003). Computer playfulness and anxiety: Positive and negative mediators of the system experience effect on perceived ease of use. Information & Management, 40(3), 221-232. https://doi.org/10.1016/S0378-7206(02)00006-X
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis. (7th ed.). Pearson Prentice Hall.
  • Hair, J. F., Ringle, C. M. & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152. https://doi.org/10.2753/MTP1069-6679190202
  • Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2024). Advanced issues in partial least squares structural equation modeling (PLS-SEM). (2nd Ed.). Thousand Oaks, CA: Sage.
  • Hemdi, M., Rahman, S., Hanafiah, M., & Adanan, A. (2016). Airport self-service check-in: The influence of technology readiness on customer satisfaction. In S.M. Radzi, M.H.M. Hanafiah, N. Sumarjan, Z. Mohi, D. Sukyadi, K. Suryadi, & P. Purnawarman (Eds.), Heritage, culture and society (pp. 537-541). Taylor & Francis. https://doi.org/10.1201/9781315386980-95
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8
  • Huy, L. V., Nguyen, P. T. H., Pham, L., & Berry, R. (2019). Technology readiness and satisfaction in Vietnam’s luxury hotels. International Journal of Management and Decision Making, 18(2), 183-208. https://doi.org/10.1504/IJMDM.2019.098648
  • Igbaria, M., Schiffman, S. J., & Wieckowski, T. J. (1994). The respective roles of perceived usefulness and perceived fun in the acceptance of microcomputer technology. Behaviour & Information Technology, 13(6), 349-361. https://doi.org/10.1080/01449299408914616
  • Jarvis, C. B., MacKenzie, S. B., & Podsakoff, P. M. (2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research, 30(2), 199-218. https://doi.org/10.1086/376806
  • Karahanna, E., Straub, D.W. & Chervany, N.L. (1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS Quarterly, 23(2), 183-213. https://doi.org/10.2307/249751
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Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması

Yıl 2025, Cilt: 43 Sayı: 4, 782 - 812, 30.12.2025
https://doi.org/10.17065/huniibf.1541630
https://izlik.org/JA85BY24NS

Öz

Bu çalışmanın amacı Parasuraman ve Colby (2015) tarafından geliştirilen Teknoloji Hazırlık İndeksi 2.0’ı Türkçeye uyarlamak ve ulusal alan yazına kazandırmaktır. Çalışmada Öztürk vd. (2015) ve Büyüköztürk vd. (2020) tarafından ortaya konulan ölçek uyarlama adımları takip edilmiştir. Buna göre uyarlama kapsamında ön hazırlık, dil eş değerlik çalışmaları ve psikometrik özelliklerin incelenmesi (geçerlik ve güvenirlik) aşamaları gerçekleştirilmiştir. Geçerlik ve güvenirlik çalışmaları kapsamında öncelikle açımlayıcı faktör analizi yapılmıştır. Literatürdeki teorik ve kavramsal işaretlerle birlikte yapının reflektif/formatif yapıya uygunluğunu test etmek amacıyla doğrulayıcı tetrad analizi; ardından hem birinci düzey hem de ikinci düzey doğrulayıcı faktör analizi yapılmıştır. İkinci düzey yapının geliştirilmesinde iki aşamalı yaklaşım kullanılmıştır. Analizlerde SPSS 24.0 ve SmartPLS 4.1.0.6 programları kullanılmıştır. Elde edilen sonuçlara göre ölçeğin orijinalinde olduğu gibi dört boyutlu yapısını koruduğu ve üst düzey geçerli ve güvenilir bir ölçek olduğu görülmüştür.

Etik Beyan

Bu araştırma için Erciyes Üniversitesi Sosyal ve Beşeri Bilimler Etik Kurulu’nun 25.04.2023 tarih ve 117 sayılı kararı ile etik kurul onayı alınmıştır.

Destekleyen Kurum

TÜBİTAK

Proje Numarası

123K155

Teşekkür

Projeye verdiği destekten ötürü TÜBİTAK’a teşekkürlerimizi sunarız.

Kaynakça

  • Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2), 204-215. https://doi.org/10.1287/isre.9.2.204
  • Bakırtaş, H., & Akkaş, C. (2020). Technology readiness and technology acceptance of academic staffs. Uluslararası Yönetim İktisat ve İşletme Dergisi, 16(4), 1043-1058. https://doi.org/10.17130/ijmeb.853629
  • Büyüköztürk, Ş., Kılıç Çakmak, E., Erkan Akgün, Ö., Karadeniz, Ş. & Demirel, F. (2020). Eğitimde bilimsel araştırma yöntemleri. (30. Baskı). Pegem Akademi.
  • Chang, Y. W., & Chen, J. (2021). What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness. Journal of Retailing and Consumer Services, 58, 2-11. https://doi.org/10.1016/j.jretconser.2020.102325
  • Chen, Y.,C. Shang, R.A., & Li, M.J. (2014). The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787–799. https://doi.org/10.1016/j.chb.2013.05.019
  • Chen, J., & Chang, Y. W. (2023). How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors. Electronic Markets, 33(1), 1-24. https://doi.org/10.1007/s12525-023-00635-6
  • Child, D. (2006). The Essentials of Factor Analysis.Continuum.
  • Choi, J., & Yoo, D. (2021). The impacts of self-construal and perceived risk on technology readiness. Journal of Theoretical and Applied Electronic Commerce Research, 16, 1584–1597. https://doi.org/10.3390/jtaer16050089 Chung, N., Han, H., & Joun, Y. (2015). Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site. Computers in Human Behavior, 50, 588–599. https://doi.org/10.1016/j.chb.2015.02.068
  • Churchill, G. A. J. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16, 64-73. https://doi.org/10.1177/002224377901600110
  • Cingöz, A. ve Koçak, Z. K. (2024). Akıllı müşteri deneyimi ölçeği: Türkçeye uyarlama, geçerlik ve güvenirlik çalışması. İşletme Araştırmaları Dergisi, 16(2), 1166-1183. https://doi.org/10.20491/isarder2024.1849
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. Management Information Systems Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
  • Demirci, A. E., & Ersoy, N. F. (2008). Technology readiness for innovative high-tech products: How consumers perceive and adopt new technologies. Business Review, 11(1), 302-309.
  • Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11
  • Elliott, K., M. Meng, J., & Hall, M. C. (2008). Technology readiness and the likelihood to use self-service technology: Chinese vs. American consumers. Marketing Management Journal, 18, 20–31. https://doi.org/10.63963/001c.150946
  • Eriş, E. D. & Kocabıyık, M. S. (2023). Teknoloji kabul modelleri ve teknoloji hazırlık odaklı çalışmalara yönelik bibliyometrik bir analiz: Turizm yayınları örneklemi. İktisadi ve İdari Araştırmalar Dergisi, 12, 42-56. https://dergipark.org.tr/tr/download/article-file/3156178 Fornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312
  • Gao, J., Ren L., Yang, Y., Duo Z., & Li, L. (2021). The impact of artificial intelligence technology stimuli on smart customer experience and the moderating effect of technology readiness. International Journal of Emerging Markets, 17(4), 1123-1142. https://doi.org/10.1108/IJOEM-06-2021-0975
  • Gudergan, S. P., Ringle, C. M., Wende, S., & Will, A. (2008). Confirmatory tetrad analysis in PLS path modeling. Journal of Business Research, 61(12), 1238-1249. https://doi.org/10.1016/j.jbusres.2008.01.012
  • Hackbarth, G., Grover, V., & Mun, Y. Y. (2003). Computer playfulness and anxiety: Positive and negative mediators of the system experience effect on perceived ease of use. Information & Management, 40(3), 221-232. https://doi.org/10.1016/S0378-7206(02)00006-X
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis. (7th ed.). Pearson Prentice Hall.
  • Hair, J. F., Ringle, C. M. & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152. https://doi.org/10.2753/MTP1069-6679190202
  • Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2024). Advanced issues in partial least squares structural equation modeling (PLS-SEM). (2nd Ed.). Thousand Oaks, CA: Sage.
  • Hemdi, M., Rahman, S., Hanafiah, M., & Adanan, A. (2016). Airport self-service check-in: The influence of technology readiness on customer satisfaction. In S.M. Radzi, M.H.M. Hanafiah, N. Sumarjan, Z. Mohi, D. Sukyadi, K. Suryadi, & P. Purnawarman (Eds.), Heritage, culture and society (pp. 537-541). Taylor & Francis. https://doi.org/10.1201/9781315386980-95
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8
  • Huy, L. V., Nguyen, P. T. H., Pham, L., & Berry, R. (2019). Technology readiness and satisfaction in Vietnam’s luxury hotels. International Journal of Management and Decision Making, 18(2), 183-208. https://doi.org/10.1504/IJMDM.2019.098648
  • Igbaria, M., Schiffman, S. J., & Wieckowski, T. J. (1994). The respective roles of perceived usefulness and perceived fun in the acceptance of microcomputer technology. Behaviour & Information Technology, 13(6), 349-361. https://doi.org/10.1080/01449299408914616
  • Jarvis, C. B., MacKenzie, S. B., & Podsakoff, P. M. (2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research, 30(2), 199-218. https://doi.org/10.1086/376806
  • Karahanna, E., Straub, D.W. & Chervany, N.L. (1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS Quarterly, 23(2), 183-213. https://doi.org/10.2307/249751
  • Kline, P. (1994). An easy guide to factor analysis. Routledge.
  • Lee, W., Castellanos, C. & Chris Choi, H. (2012). The effect of technology readiness on customers’ attitudes toward self-service technology and its adoption; the empirical study of US airline self-service check-in kiosks. Journal of Travel & Tourism Marketing, 29, 731–743. https://doi.org/10.1080/10548408.2012.730934
  • Liljander, V. Gillberg, F. Gummerus, J., & Van Riel, A. (2006). Technology readiness and the evaluation and adoption of self-service technologies. Journal of Retailing and Consumer Services, 13, 177–191. https://doi.org/10.1016/j.jretconser.2005.08.004
  • Lin, J. S. C. & Hsieh, P. L. (2006). The role of technology readiness in customers’ perception and adoption of self-service technologies. International Journal of Service Industry Management, 17(5), 497-517. https://doi.org/10.1108/09564230610689795
  • Lin, J. S. C. & Hsieh, P. L. (2007). The influence of technology readiness on satisfaction and behavioral intentions toward self-service technologies. Computers in Human Behavior, 23, 1597–1615. https://doi.org/10.1016/j.chb.2005.07.006
  • Lin, C. H., Shih, H. Y., & Sher, P. (2007). Integrating technology readiness into technology acceptance: The TRAM model. Psychology & Marketing, 24(7), 641–657. https://doi.org/10.1002/mar.20177
  • Ma, E., Yang, H., Wang, Y-C., & Song, H. (2022). Building restaurant customers’ technology readiness through robot-assisted experiences at multiple product levels. Tourism Management, 93, 104610. https://doi.org/10.1016/j.tourman.2022.104610
  • Mick, D. G., & Fournier, S. (1998). Paradoxes of technology: Consumer cognizance, emotions, and coping strategies. Journal of Consumer Research, 25, 123-147. https://doi.org/10.1086/209531
  • Öztürk, N. B., Eroğlu, M. G. & Kelecioğlu, H. (2015). Eğitim alanında yapılan ölçek uyarlama makalelerinin incelenmesi. Eğitim ve Bilim, 40(178), 123-137. https://doi.org/10.15390/EB.2015.4091
  • Pantano, E., & Vannucci, V. (2019). Who is innovating? An exploratory research of digital technologies diffusion in retail industry. Journal of Retailing and Consumer Services, 49, 297-304. https://doi.org/10.1016/j.jretconser.2019.01.019
  • Pantano, E., Pedeliento, G., & Christodoulides, G. (2022). A strategic framework for technological innovations in support of the customer experience: A focus on luxury retailers. Journal of Retailing and Consumer Services, 66, https://doi.org/10.1016/j.jretconser.2022.102959
  • Parasuraman, A. (2000). Technology readiness index (TRI) a multiple-item scale to measure readiness to embrace new technologies. Journal of Service Research, 2(4), 307–320. https://doi.org/10.1177/109467050024001
  • Parasuraman, A., & Colby, C. (2001). Techno-ready marketing: How and why your customers adopt technology. New York, NY: The Free Press, Division of Simon & Schuster.
  • Parasuraman, A., & Colby, C. L. (2015). An updated and streamlined technology readiness index: TRI 2.0. Journal of Service Research, 18(1), 59–74. https://doi.org/10.1177/1094670514539730
  • Pradhan, M. K., Oh, J., & Lee, H. (2018). Understanding travelers’ behavior for sustainable smart tourism: A technology readiness perspective. Sustainability, 10, 4259. https://doi.org/10.3390/su10114259
  • Ringle, C. M., Sarstedt, M., & Straub, D. W. (2012). Editor’s comments: A critical look at the use of PLS-SEM in MIS quarterly. MIS Quarterly, 36(1), 3-14. https://doi.org/10.2307/41410402
  • Rosenbaum, M. S., & Wong, I. A., (2015). If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology. Journal of Business Research., 68(9), 1862–1868. https://doi.org/10.1016/j.jbusres.2015.01.014
  • Roy, S. K., Balaji, M., Quazi, A., & Quaddus, M. (2018). Predictors of customer acceptance of and resistance to smart technologies in the retail sector. Journal of Retailing and Consumer Services, 42, 147–160. https://doi.org/10.1016/j.jretconser.2018.02.005
  • Seong, B. H., & Hong, C. Y. (2022). Corroborating the effect of positive technology readiness on the intention to use the virtual reality sports game “Screen Golf”: Focusing on the technology readiness and acceptance model. Information Processing and Management 59, 102994. https://doi.org/10.1016/j.ipm.2022.102994
  • Song, H., Ruan, W. J., & Jeon, Y. J. J. (2021). An integrated approach to the purchase decision making process of food-delivery apps–Focusing on the TAM and AIDA models. International Journal of Hospitality Management, 95, 102943. https://doi.org/10.1016/j.ijhm.2021.102943
  • Sönmez, E. ve Akgül, H. (2015). Üniversite öğrencilerinin teknolojiye hazır bulunuşluk düzeyi ve kişilik özellikleri arasındaki ilişki: Erciyes Üniversitesi örneği. Yönetim Bilimleri Dergisi, 13(26), 305-327.
  • Summak, S. M., Bağlıbel, M., & Samancıoğlu, M. (2010). Technology readiness of primary school teachers: A case study in Turkey. Procedia Social and Behavioral Sciences, 2(2), 2671–2675. https://doi.org/10.1016/j.sbspro.2010.03.393
  • Süral Özer, P., Eriş, E. D. ve Timurcanday Özmen, Ö. N. (2011). Teknolojiye hazırlık düzeyinin belirlenmesine yönelik bir ölçek uyarlama çalısması. İşletme Fakültesi Dergisi, 12(2), 321-333.
  • Tabachnick, B. G., & Fidell L. S. (2013). Using multivariate statistics (6th ed.). Allyn and Bacon. Tavşancıl, E. (2002). Tutumların ölçülmesi ve SPSS ile veri analizi. Nobel Yayıncılık.
  • Tom Dieck, M. C., & Han, D. D. (2022). The role of immersive technology in customer experience management. Journal of Marketing Theory and Practice, 30(1), 108-119, https://doi.org/10.1080/10696679.2021.1891939
  • Tsikriktsis, N. (2004). A technology readiness-based taxonomy of customers: A replication and extension. Journal of Service Research, 7(1), 42-52. https://doi.org/10.1177/1094670504266132
  • Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204. https://doi.org/10.1287/mnsc.46.2.186.11926
  • Victorino, L., Karniouchina, E., & Verma, R. (2009). Exploring the use of the abbreviated technology readiness index for hotel customer segmentation. Cornell Hospitality Quarterly, 50(3), 342–359. https://doi.org/10.1177/1938965509336809
  • Walczuch, R., Lemmink, J., & Streukens, S. (2007). The effect of service employees’ technology readiness on technology acceptance. Information & Management, 44(2), 206-215. https://doi.org/10.1016/j.im.2006.12.005
  • Wang, Y., So, K. K. F., & Sparks, B. A. (2017). Technology readiness and customer satisfaction with travel technologies: A cross-country investigation. Journal of Travel Research, 56(5), 563–577. https://doi.org/10.1177/0047287516657891
  • We Are Social (2023). Digital 2023 global overview report. 12 Temmuz 2024 tarihinde https://wearesocial.com/wp-content/uploads/2023/03/Digital-2023-Global-Overview-Report.pdf adresinden alınmıştır.
  • Westjohn, S. A., Arnold, M. J., Magnusson, P., Zdravkovic, S., & Zhou, J. X. (2009). Technology readiness and usage: A global-identity perspective. Journal of the Academy of Marketing Science, 37, 250–265. https://doi.org/10.1007/s11747-008-0130-0
  • Wilson, B. &Henseler, J. (2007). Modeling reflective higher-order constructs using three approaches with PLS path modeling: A monte carlo comparison. In M. Thyne, & K.R. Deans (Eds.), ANZMAC 2007: conference proceedings and refereed papers (pp. 791-800). ANZMAC.
  • Zeng, N., Ryding, D., Vignali, G., & Pantano, E. (2025). AR atmospherics and virtual social presence impacts on customer experience and customer engagement behaviours. International Journal of Retail & Distribution Management, 53(1), 58-73. https://doi.org/10.1108/IJRDM-08-2023-0520
Toplam 61 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Tüketici Davranışı, Tüketici Odaklı Ürün veya Hizmet Geliştirme
Bölüm Araştırma Makalesi
Yazarlar

Zahide Kübra Koçak 0000-0003-1274-7841

Ayşe Cingöz 0000-0002-0654-5349

Proje Numarası 123K155
Gönderilme Tarihi 1 Eylül 2024
Kabul Tarihi 9 Aralık 2025
Yayımlanma Tarihi 30 Aralık 2025
DOI https://doi.org/10.17065/huniibf.1541630
IZ https://izlik.org/JA85BY24NS
Yayımlandığı Sayı Yıl 2025 Cilt: 43 Sayı: 4

Kaynak Göster

APA Koçak, Z. K., & Cingöz, A. (2025). Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 43(4), 782-812. https://doi.org/10.17065/huniibf.1541630
AMA 1.Koçak ZK, Cingöz A. Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2025;43(4):782-812. doi:10.17065/huniibf.1541630
Chicago Koçak, Zahide Kübra, ve Ayşe Cingöz. 2025. “Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması”. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 43 (4): 782-812. https://doi.org/10.17065/huniibf.1541630.
EndNote Koçak ZK, Cingöz A (01 Aralık 2025) Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 43 4 782–812.
IEEE [1]Z. K. Koçak ve A. Cingöz, “Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması”, Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 43, sy 4, ss. 782–812, Ara. 2025, doi: 10.17065/huniibf.1541630.
ISNAD Koçak, Zahide Kübra - Cingöz, Ayşe. “Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması”. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 43/4 (01 Aralık 2025): 782-812. https://doi.org/10.17065/huniibf.1541630.
JAMA 1.Koçak ZK, Cingöz A. Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2025;43:782–812.
MLA Koçak, Zahide Kübra, ve Ayşe Cingöz. “Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması”. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 43, sy 4, Aralık 2025, ss. 782-1, doi:10.17065/huniibf.1541630.
Vancouver 1.Zahide Kübra Koçak, Ayşe Cingöz. Teknoloji Hazırlık İndeksi (THİ) 2.0: Türkçeye Uyarlama, Geçerlik ve Güvenirlik Çalışması. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 01 Aralık 2025;43(4):782-81. doi:10.17065/huniibf.1541630

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