İÇSEL PAZARLAMANIN ÖRGÜTSEL BAĞLILIK VE İŞ TATMİNİNE ETKİSİ

Öz

İçsel pazarlama, örgütsel bağlılık ve iş tatmini arasındaki ilişkileri inceleyen bu çalışmanın amacı, Türkiye’deki akademisyenlerin örgütsel bağlılığı ve iş tatmini üzerinde içsel pazarlamanın etkisini incelemektir. Bu amaçla, Türkiye’deki üniversitelerde görev yapmakta olan 228 akademik personelden elde edilen verilere regresyon analizi uygulanmıştır. Analiz sonuçları; içsel pazarlama faaliyetlerinin örgütsel bağlılık ve iş tatmini ile ilişkili olduğunu, bundan başka, iş tatminin de örgütsel bağlılık üzerinde etkili olduğunu göstermektedir.

 

Anahtar Kelimeler

• İçsel pazarlama,örgütsel bağlılık,iş tatmini

The Effect of Internal Marketing on Organizational Commitment and Job Satisfaction

Öz

 

The purpose of this study which examines the relationships among internal marketing, organizational commitment and job satisfaction is to examine the effect of internal marketing on academicians’ job satisfaction and organizational commitment in Turkey. For the aim, regression analysis was conducted on the data obtained from 228 academicians from universities in Turkey. The results of the analysis show that internal marketing has a significant effect on job satisfaction and organizational commitment. Moreover, job satisfaction has also a significant effect on organizational commitment.

 

Anahtar Kelimeler

• Internal marketing,organizational commitment,job satisfaction

Kaynakça

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