ENHANCING MANAGERIAL COMPETENCIES THROUGH ORGANIZATIONAL CREATIVITY

Öz

To obtain competitive advantage in a fast-paced, emerging economy, companies realize that, the key to success will be the generation and use of “creative knowledge”. Thus, in this paper, we examine the importance of organizational creativity, which is increasingly becoming a core competency for many companies. We then develop a framework that summarizes the transformation process as required by those organizations which desire to be more creative and innovative

Anahtar Kelimeler

• Creativity,organizational creativitiy,competitive advantage,globalization

Örgütsel Yaratıcılık Yoluyla Yönetim Becerisini Arttırma

Öz

 

İşletmeler, hızla değişen yeni economik çevre koşullarında, rekabet üstünlüğü sağlamada yaratıcılığın ve yaratıcı bilginin en önemli başarı faktörü olduğunu kavramışlardır. Bu çalışmada, işletmeler için hızla önem kazanan ve temel yetenek haline gelen örgütsel yaratıcılığın önemi vurgulanarak, işletmelerin yaratıcılık ve yenilikçilik süreçlerini geliştirebilecekleri bir dönüşüm süreci ve çerçevesi ortaya konulmuştur.

Anahtar Kelimeler

• Yaratıcılık,örgütsel yaratıcılık,rekabet üstünlüğü,küreselleşme

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