EFFICIENCYAND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS

Öz

The number of Turkish universities taking place in the global university rankings has been increasing. Hence, it is necessary to develop a mechanism to measure their efficiency. In this study, performance and efficiency measurement of universities in Turkey was conducted via data envelopment analysis (DEA), and the activities included in the performance definition were research indicators and internet and website focused indicators. The analysis was performed for 50 universities in Turkey. It has been observed that some universities which are successful in terms of research activities have not achieved similar success in the interest and traffic to their websites. In the study, suggestions for improvement in this and similar performance and efficiency metrics were presented.

Anahtar Kelimeler

• universities in Turkey,data envelopment analysis,research,website and internet-based communication,performance and efficiency

VERİ ZARFLAMA ANALİZİ ile TÜRKİYE ÜNİVERSİTELERİNİN VERİMLİLİĞİ ve PERFORMANSLARININ ÖLÇÜMÜ

Öz

Küresel üniversiteler sıralamasında yer alan Türk üniversitelerinin sayısı artmaktadır. Dolayısıyla, bu üniversitelerin etkinliklerini ölçmek için bir mekanizma geliştirmek gerekmektedir. Bu çalışmada, Türkiye'deki üniversitelerin performans ve verimlilik ölçümleri, veri zarflama analizi (DEA) ile gerçekleştirilmiş ve performans tanımında yer alan faaliyetler, araştırma çalışmaları ile internet ve web sitesi odaklı faaliyetler olarak ele alınmıştır. Analiz, Türkiye'deki 50 üniversite için yapılmıştır. Araştırma faaliyetleri açısından başarılı olan bazı üniversitelerin web sitelerine olan ilgi ve trafikte benzer bir başarı elde edemediği görülmüştür. Çalışmada, performans ve verimlilik ölçütlerinde iyileştirmeler için öneriler sunulmuştur.

Anahtar Kelimeler

• Türk üniversiteleri,veri zarflama analizi,araştırma,web sitesi ve internet tabanlı iletişim,performans ve verimlilik

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