ENHANCING MANAGERIAL COMPETENCIES THROUGH ORGANIZATIONAL CREATIVITY

Yıl 2001, Cilt: 19 Sayı: 1, 81 - 104, 01.07.2001

Azim Öztürk David Wılemon

Öz

To obtain competitive
advantage in a fast-paced, emerging economy, companies realize that, the key to
success will be the generation and use of “creative knowledge”. Thus, in this
paper, we examine the importance of organizational creativity, which is
increasingly becoming a core competency for many companies. We then develop a
framework that summarizes the transformation process as required by those
organizations which desire to be more creative and innovative

Anahtar Kelimeler

Creativity, organizational creativitiy, competitive advantage, globalization

Örgütsel Yaratıcılık Yoluyla Yönetim Becerisini Arttırma

Öz

 

İşletmeler, hızla değişen yeni economik çevre
koşullarında, rekabet üstünlüğü sağlamada yaratıcılığın ve yaratıcı bilginin en
önemli başarı faktörü olduğunu kavramışlardır. Bu çalışmada, işletmeler için
hızla önem kazanan ve temel yetenek haline gelen örgütsel yaratıcılığın önemi
vurgulanarak, işletmelerin yaratıcılık ve yenilikçilik süreçlerini
geliştirebilecekleri bir dönüşüm süreci ve çerçevesi ortaya konulmuştur.

Anahtar Kelimeler

Yaratıcılık, örgütsel yaratıcılık, rekabet üstünlüğü, küreselleşme

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