Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme

Yasemin Gedik

Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme

Öz

Teknolojinin hızlı gelişimi, internetin taşınabilir cihazlara doğru genişlemesi ve kullanımının artması, tüketicilerin yeni bilgiler aradıkları ve edindikleri ortamları değiştirmekte, aynı zamanda işletmelerin pazarlama stratejilerinde büyük değişikliklere gitmesine neden olmaktadır. Günümüzde tüketiciler, her türlü çevrimiçi içerikle etkileşime girmekte, hangi içeriği ne zaman izleyeceklerine ve neyin popüler olacağına kendileri karar vermektedir. Video, dijital dünyada popüler bir araç olarak ortaya çıkmıştır. Öyle ki, eğer analog çağın aracının metin olduğu düşünülürse, dijital çağın aracı da videodur. Video pazarlama, video teknolojisinin kullanımını içeren bir dizi pazarlama yöntemi ve aracıdır. Video, büyük miktarda bilgiyi hızlı ve özet bir şekilde sunabildiğinden, özellikle konu yeni bir hizmet veya ürünle ilgiliyse tüm görsel araçların en iyisi ve en ikna edicisidir. Bununla birlikte video sahip olduğu çok sayıda avantaj sayesinde popülaritesini ve önemi arttırmaya devam ettirmekte, bu durum da video pazarlamayı kullanmanın ve video pazarlama stratejileri oluştururken güncel istatistiklerden yararlanmanın kritik olduğu anlamına gelmektedir. Bu çalışma, video pazarlama ile ilgili geniş bir kavramsal çerçeve oluşturmaya odaklanmaktadır. Ayrıca çalışma, güncel istatistiklerle birlikte video pazarlama stratejilerini de inceleyerek ilgili pazarlama kararlarını alırken işletme yöneticilerine yardımcı olmayı amaçlamaktadır.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Derleme

Yazarlar

Yasemin Gedik ^*
0000-0002-1166-3227
Türkiye

Yayımlanma Tarihi

12 Mayıs 2021

Gönderilme Tarihi

7 Ocak 2021

Kabul Tarihi

20 Nisan 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 4 Sayı: 1

IZ

https://izlik.org/JA49ZK58ST

Kaynak Göster

RIS / Bibtex

APA

Gedik, Y. (2021). Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme. Haliç Üniversitesi Sosyal Bilimler Dergisi, 4(1), 117-157. https://izlik.org/JA49ZK58ST

AMA

1.Gedik Y. Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme. Sosyal ve Beşeri Bilimler, Konservatuvar. 2021;4(1):117-157. https://izlik.org/JA49ZK58ST

Chicago

Gedik, Yasemin. 2021. “Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme”. Haliç Üniversitesi Sosyal Bilimler Dergisi 4 (1): 117-57. https://izlik.org/JA49ZK58ST.

EndNote

Gedik Y (01 Mayıs 2021) Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme. Haliç Üniversitesi Sosyal Bilimler Dergisi 4 1 117–157.

IEEE

[1]Y. Gedik, “Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme”, Sosyal ve Beşeri Bilimler, Konservatuvar, c. 4, sy 1, ss. 117–157, May. 2021, [çevrimiçi]. Erişim adresi: https://izlik.org/JA49ZK58ST

ISNAD

Gedik, Yasemin. “Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme”. Haliç Üniversitesi Sosyal Bilimler Dergisi 4/1 (01 Mayıs 2021): 117-157. https://izlik.org/JA49ZK58ST.

JAMA

1.Gedik Y. Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme. Sosyal ve Beşeri Bilimler, Konservatuvar. 2021;4:117–157.

MLA

Gedik, Yasemin. “Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme”. Haliç Üniversitesi Sosyal Bilimler Dergisi, c. 4, sy 1, Mayıs 2021, ss. 117-5, https://izlik.org/JA49ZK58ST.

Vancouver

1.Yasemin Gedik. Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme. Sosyal ve Beşeri Bilimler, Konservatuvar [Internet]. 01 Mayıs 2021;4(1):117-5. Erişim adresi: https://izlik.org/JA49ZK58ST