İzlenim Yönetimi: Kavramsal Çerçeve

Öz

Bu çalışma, izlenim yönetimi kavramını sosyal psikoloji literatürü çerçevesinde ele alarak, kavramın yalnızca bireysel bir kendini sunma çabası değil, sosyal etkileşim sürecinin göz ardı edilemeyecek bir parçası olduğunu açıklamayı amaçlamaktadır. Bu amaçla çalışmada, izlenim yönetimi, sosyal biliş ve sosyal algı süreçleriyle birlikte değerlendirilmiş; bireylerin başkaları hakkında oluşturdukları izlenimler ile kendileri hakkında oluşmasını istedikleri izlenimler arasındaki karşılıklı ilişkiye odaklanılmıştır. Bireyler, farklı sosyal ortamlarda kabul görmek, ilişkilerini sürdürebilmek, belli maddi hedeflere ulaşmak, kariyerlerini yönetmek, kendileriyle ilgili beklentileri kontrol etmek, benimsedikleri role uymak ve kendilerini istedikleri biçimde konumlandırabilmek amacıyla çeşitli izlenim yönetimi taktiklerine başvurmaktadır. Bu süreçte yalnızca olumlu izlenimler oluşturmakla kalmayıp, aynı zamanda olası olumsuz değerlendirmeleri dengelemeye yönelik stratejiler de geliştirmektedirler. İzlenim yönetiminin çoğu zaman yalnızca bilinçli ve planlı davranışlarla sınırlı olmadığı; sosyal beklentiler, içinde bulunulan durum ve etkileşim bağlamı doğrultusunda yön değiştirebildiği görülmektedir. Bireyin sosyal çevresiyle kurduğu ilişkinin merkezinde yer alan izlenimleri yönetme işi, sosyal yaşamın sürekliliğini mümkün kılan temel bir süreç olarak değerlendirilmektedir.

Anahtar Kelimeler

• Sosyal etkileşim
• sosyal biliş
• sosyal algı
• izlenim oluşturma
• izlenim yönetimi

Etik Beyan

İzlenim yönetimi konusu kavramsal çerçevede ele alındığı için bu çalışmada etik kurul onayına gerek duyulmamıştır.

Impression Management: A Conceptual Framework

Öz

This study aims to examine the concept of impression management within the framework of social psychology literature and to explain that it is not merely an individual self-presentation effort, but an integral part of the social interaction process that cannot be overlooked. For this purpose, impression management is evaluated together with social cognition and social perception processes, with a particular focus on the reciprocal relationship between the impressions individuals form about others and the impressions they seek to create about themselves. Individuals employ various impression management tactics in order to gain acceptance in different social contexts, maintain relationships, achieve certain material goals, manage their careers, control expectations about themselves, conform to adopted roles, and position themselves in desired ways. In this process, they not only attempt to create favorable impressions but also develop strategies to balance potential negative evaluations. Moreover, impression management is not limited to deliberate and planned behaviors; rather, it is a process that can shift depending on social expectations, situational conditions, and the dynamics of interaction. Managing impressions, which lies at the center of individuals’ relationships with their social environment, can be considered a fundamental process that enables the continuity of social life.

Anahtar Kelimeler

• Social interaction
• social cognition
• social perception
• impression formation
• impression management

Etik Beyan

Since the topic of impression management is addressed within a conceptual framework, ethics committee approval was not required for this study.

Kaynakça

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