ACADEMIC TRENDS IN CONSUMER ETHICS: A BIBLIOMETRIC ANALYSIS

Öz

This study employs bibliometric analysis to examine the development and research trends in consumer ethics literature. Academic articles retrieved from the Web of Science (WoS) database were analyzed to assess the distribution of publications over time, the most cited works, the most prolific authors, the most frequently used keywords, and academic collaborations in the field of consumer ethics. The findings indicate that academic interest in consumer ethics has increased over time, with particular emphasis on topics such as ethical consumption, sustainability, digital marketing ethics, and corporate social responsibility. Additionally, consumer ethics research is found to be interdisciplinary, exploring the relationship between ethical consumption, individual values, cultural factors, and business strategies. This study systematically identifies academic trends in consumer ethics and provides valuable insights for future research in this field.

Anahtar Kelimeler

• Consumer Ethics
• Ethical Consumption
• Ethical Decision-making
• Bibliometric Analysis
• Marketing Ethics

TÜKETİCİ ETİĞİ ALANINDAKİ AKADEMİK EĞİLİMLER: BİBLİYOMETRİK BİR ANALİZ

Öz

Bu çalışma, tüketici etiği alanındaki akademik literatürün gelişimini ve araştırma eğilimlerini incelemek amacıyla bibliyometrik analiz yöntemini kullanmaktadır. Web of Science (WoS) veri tabanından elde edilen akademik makaleler analiz edilerek, tüketici etiği konusundaki yayınların yıllara göre dağılımı, en çok atıf alan çalışmalar, en fazla yayın yapan yazarlar, en sık kullanılan anahtar kelimeler ve akademik iş birlikleri detaylı bir şekilde değerlendirilmiştir. Çalışmanın bulguları, tüketici etiği alanındaki akademik ilginin zamanla arttığını, özellikle etik tüketim, sürdürülebilirlik, dijital pazarlama etiği ve kurumsal sosyal sorumluluk gibi konuların ön plana çıktığını göstermektedir. Ayrıca, tüketici etiği literatürünün disiplinler arası bir yapıya sahip olduğu ve etik tüketim ile bireysel değerler, kültürel faktörler ve işletme stratejileri arasındaki ilişkinin giderek daha fazla araştırıldığı belirlenmiştir. Bu araştırma, tüketici etiği konusundaki akademik eğilimleri sistematik bir şekilde ortaya koyarak, gelecekte yapılacak araştırmalara yönelik önemli ipuçları sunmaktadır.

Anahtar Kelimeler

• Tüketici Etiği
• Etik Tüketim
• Etik Karar Alma
• Bibliyometrik Analiz
• Pazarlama Etiği

Kaynakça

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