STRATEJİK ORYANTASYONLAR ve FİRMA PERFORMANSI İLİŞKİSİ: LİTERATÜR GELİŞİMİ ÜZERİNE KAVRAMSAL BİR ÇALIŞMA

Yıl 2009, Cilt: 10 Sayı: 1, 1 - 34, 01.12.2009

Çağrı Bulut Lütfihak Alpkan Cengiz Yılmaz

Öz

Bu çalışma stratejik yönetim alanındaki strateji-kültür-performans ilişkilerini inceleyen saha çalışmalarının bütünleşmeye başladığı bir yeni çalışma alanı olan stratejik oryantasyonlar literatürünün gelişimini, firma performansına etkilerini ve gelecek yönelimini bir bütün halinde sunmaktadır. Yazarlar birden fazla stratejik oryantasyonun en az bir performans kriteri üzerine etkilerinin araştırıldığı saha çalışmalarını analiz ederek, literatürde adı geçen tüm stratejik oryantasyonları bir bütün oryantasyonların yenilik türlerine etkileri bakımından bir tipoloji ileri sürerek hem araştırmacılar hem de uygulamacılar için önemli önerilerde bulunmuşlardır. halde sentezleyerek sunmuşlardır. Ayrıca yazarlar, stratejik oryantasyonların yenilik türlerine etkileri bakımından bir tipoloji ileri sürerek hem araştırmacılar hem de uygulamacılar için önemli önerilerde bulunmuşlardır.

Anahtar Kelimeler

Girişimcilik Oryantasyonu, Pazar Oryantasyonu, Öğrenme Oryantasyonu, Teknoloji Oryantasyonu, Firma Performansı, Yenilik Stratejileri

STRATEGIC ORIENTATIONS AND FIRM PERFORMANCE RELATIONSHIP: LITERATURE REVIEW AND SYNTHESIS

Öz

Recent empirical studies on the organizational norms and policies pertaining to strategy-culture-performance relationships have begun to be integrated under the framework of a novel concept, namely, strategic orientations. This literature review study explores the development, types, performance impacts and future directions of strategic orientations from a holistic perspective, and synthesizes those empirical studies that deal with two or more types of strategic orientations together. Moreover, the authors put forward a new typology on strategic orientations and innovation types. Implications for further studies and suggestions for practitioners are also provided

Anahtar Kelimeler

Entrepreneurial Orientation, Market Orientation, Learning Orientation, Technology Orientation, Firm Performance, Innovation Strategies

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