STRATEJİK ORYANTASYONLAR ve FĐRMA PERFORMANSI İLİŞKİSİ: LİTERATÜR GELİŞİMİ ÜZERİNE KAVRAMSAL BİR ÇALIŞMA

Yıl 2009, Cilt: 10 Sayı: 1, 1 - 34, 01.03.2009

Çagri Bulut Lütfihak Alpkan Cengiz Yılmaz

Öz

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Anahtar Kelimeler

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STRATEJİK ORYANTASYONLAR ve FİRMA PERFORMANSI İLİŞKİSİ: LİTERATÜR GELİŞİMİ ÜZERİNE KAVRAMSAL BİR ÇALIŞMA

Öz

Bu çalışma stratejik yönetim alanındaki strateji-kültür-performans ilişkilerini
inceleyen saha çalışmalarının bütünleşmeye başladığı bir yeni çalışma alanı olan
stratejik oryantasyonlar literatürünün gelişimini, firma performansına etkilerini ve
gelecek yönelimini bir bütün halinde sunmaktadır. Yazarlar birden fazla stratejik
oryantasyonun en az bir performans kriteri üzerine etkilerinin araştırıldığı saha
çalışmalarını analiz ederek, literatürde adı geçen tüm stratejik oryantasyonları bir
bütün halde sentezleyerek sunmuşlardır. Ayrıca yazarlar, stratejik
oryantasyonların yenilik türlerine etkileri bakımından bir tipoloji ileri sürerek hem
araştırmacılar hem de uygulamacılar için önemli önerilerde bulunmuşlardır.

Anahtar Kelimeler

Girişimcilik Oryantasyonu, Pazar Oryantasyonu, Öğrenme Oryantasyonu, Teknoloji Oryantasyonu, Firma Performansı, Yenilik Stratejileri

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